The Lacs

The Lacs — country artist from US.

The Lacs are a country rap duo consisting of Clay "Uncle Snap" Sharpe and Brian "Rooster" King. Hailing from Baxley, Georgia, they blend elements of Southern…

Influence: 60.70% Fanbase: 45.10% Trending: 68.51% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Skoal • 124.01% • Very Strong

As of 2025-09-09

334,380

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:30 UTC

Genres

countrycountryredneckhip-hop & rapcountry rap

Biography

The Lacs are a country rap duo consisting of Clay "Uncle Snap" Sharpe and Brian "Rooster" King. Hailing from Baxley, Georgia, they blend elements of Southern rock, hip hop, and country music, creating a unique sound that resonates with fans across genres. With a string of albums and hit singles, The Lacs have built a dedicated fanbase and are known for their energetic live performances and honest, down-to-earth lyrics that reflect their rural upbringing and love for the outdoors.

In early 2017, The LACs launched their independent label, Dirt Rock Empire. Their first album released on their newly founded label, included the smashing singles "Redneck Rockstar", "Willie Nelson" amongst many other successful fan favorites from their albums 'Dirt Rock' and 'Rise and Shine.' Over the last three years The LACs have been releasing singles and are set to release a new album this Fall.

Recently The LACs have earner 3 RIAA Gold Certified singles for their hits "Dirt Road Dollars", "Kickin' Up Mud", and "Country Boys Paradise." In addition they recently earned a fourth Gold Record on "Way of Life" with Cypress Spring, also featuring Danny Boone.

Top Brand Affinities

Report Date: 2025-09-09

The Lacs is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, CANADA, BRAZIL. The audience is heavily male (68%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (14,830,076 avg views per post); Youtube builds the community layer. Affinity data highlights Skoal, Ariat, GMC, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Lacs score 24.52% — Very Strong bucket.

Brand: SkoalBrand: AriatBrand: GMC

Followers:334,380

Engagements:81,974

Rate:24.5%

Posts:1,617

Avg Likes:80,621

Avg Comments:1,643

Avg Views:14,830,076

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 334,380 · Engagements 81,974 · Rate 24.5% Posts 1,617 · Views 14,830,076 · Avg Likes 80,621 · Avg Comments 1,643 · Avg Views 14,830,076	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 32% 35-44: 16% 45-64: 8%	Largest: 18-24 (39%); next: 25-34 (32%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (89%) CANADA (6%) BRAZIL (1%) GERMANY (1%) NORWAY (1%)	Top regions: UNITED STATES (89%), CANADA (6%), BRAZIL (1%)
Platform Engagement	Instagram: 222 avg likes/post · Youtube: 14,830,076 avg views/post	Best reach: Youtube 14,830,076 avg views; best engagement: Youtube 80,399 avg likes

Top Brand Affinities

Skoal

Score: 124.01

Ariat

Score: 27.73

GMC

Score: 25.61

Kenworth

Score: 24.76

Bud Light

Score: 23.01

Tagaz

Score: 21.43

RAM Trucks

Score: 20.94

Miller Lite

Score: 19.45

Crown Royal

Score: 16.94

Dodge

Score: 12.96

Hoonigan

Score: 12.46

Jeep

Score: 12.14

Brand	Category	Score
Skoal		124.01
Ariat		27.73
GMC		25.61
Kenworth		24.76
Bud Light		23.01
Tagaz		21.43
RAM Trucks		20.94
Miller Lite		19.45
Crown Royal		16.94
Dodge		12.96
Hoonigan		12.46
Jeep		12.14
Chevrolet		10.79
Jim Beam		10.17
Carhartt		9.75
Pontiac		9.30
Ford		8.77
Stihl		8.77
Isuzu		8.40
Busch		7.95
Amazon Music		7.57
Monster Beverage		7.55
Harley-Davidson		7.43
Coors		6.75
Walmart		6.13
Margaritaville		6.08
Holden		5.15
Budweiser		4.71
iHeartRadio Music Awards		4.67
Jack Daniels		4.33
Cadillac		4.18
Jaguar		3.81
Chrysler		3.53
Oakley		3.26
Honda		3.22
Under Armour		3.16
NFL		2.65
Scion		2.63
WWE		2.40
Yamaha		2.38
Bentley		2.33
Toyota		2.24
Suzuki		2.19
Subaru		2.12
Nickelodeon		2.12
Kodak		2.01
Ubisoft		1.94
Mitsubishi		1.93
Nissan		1.77
Pandora		1.73