The La Planta

The La Planta

Country: UY | Gender: male

Influence: 55.36% Fanbase: 35.67% Trending: 65.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

1,972,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-30 12:50:13 UTC

Genres

popcumbia poplatinlatinsalsa y tropical

Biography

The La Planta — pop artist · from UY · MID_LEVEL. Explore profile, biography and music insights on Digital Music Database.

The La Planta Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The La Planta has momentum with 18-24 & 25-34 audiences—particularly in ARGENTINA, URUGUAY, PERU. A heavily male (70%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 120,100 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with leading lifestyle names signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The La Planta score 0.63%Low bucket.
Followers:1,972,000
Engagements:12,469
Rate:0.6%
Posts:713
Views:134,156
Avg Likes:11,441
Avg Comments:199
Avg Views:134,156

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,972,000 · Engagements 12,469 · Rate 0.6%
Posts 713 · Views 134,156 · Avg Likes 11,441 · Avg Comments 199 · Avg Views 134,156
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 60%
25-34: 26%
13-17: 8%
35-44: 5%
Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split Female: 30%
Male: 70%
Non-binary/Other: 0%
Skews male (70%)
Top Countries ARGENTINA (65%)
URUGUAY (26%)
PERU (2%)
CHILE (1%)
UNITED STATES (1%)
Top regions: ARGENTINA (65%), URUGUAY (26%), PERU (2%)
Platform Engagement Tiktok: 120,100 avg views/post · Youtube: 14,056 avg views/post Best reach: Tiktok 120,100 avg views; best engagement: Tiktok 10,700 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: The La Planta

Date Range: 2025-12-30 → 2025-12-30
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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