The Korgis
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
3,093
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:02:50 UTC
Genres
Biography
https://thekorgis.com
Available on vinyl, double deluxe CD’s, standard CD’s & All Box Sets personally signed!
The Korgis are a British pop band known for their hit singles, 'If I Had You' in 1979, and "Everybody's Got to Learn Sometime' in 1980. (A number one in France, Spain and Australia, but charted in a total of 37 countries)
The band's original members were singer/bassist/guitarist James Warren and singer/guitarist/keyboardist Andy Davis, both founder members of the legendary 1970's group Stackridge.
The Korgis of today feature founder member James Warren with John Baker, additional lead vocalist from 1992, Al Steele on guitar from The Korgis 90's live band, keyboard virtuoso Nigel Hart, backing vocalists Born to Win and studio ace Paul Smith on drums.
John Baker has a strong connection with Tears For Fears having been in The Graduate with Curt and Roland. He pops up on some of the Tears For Fears albums with the occasional vocal.
Like the rest of the entertainment industry 2020 had paused playing live! We used this time to record a new album of original songs, the first in 30 years, which was released mid 2021.
Be sure to check back here regularly to listen to the singles as we release them.
The Korgis builds repeat engagement among 45-64 & 25-34 audiences throughout UNITED KINGDOM, UNITED STATES, BRAZIL. With a heavily male (80%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (110 avg views per post), while Instagram provides social proof in comments and saves. Affinities with MOOG, Marshall, Fnac point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,093 · Engagements 25 · Rate 0.8% Posts 1,267 · Views 110 · Avg Likes 24 · Avg Comments 1 · Avg Views 110 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 38% 25-34: 30% 35-44: 25% 18-24: 6% |
Largest: 45-64 (38%); next: 25-34 (30%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED KINGDOM (35%) UNITED STATES (15%) BRAZIL (10%) FRANCE (6%) SPAIN (4%) |
Top regions: UNITED KINGDOM (35%), UNITED STATES (15%), BRAZIL (10%) |
| Platform Engagement | Instagram: 20 avg likes/post · Youtube: 110 avg views/post | Best reach: Youtube 110 avg views; best engagement: Instagram 20 avg likes |
Top Brand Affinities
MOOG
Marshall
Fnac
Ampeg
Mixcloud
IMDb
Amazon Music
Akai
Pro Tools
HBO Max
All Saints
Tomb Raider
| Brand | Category | Score |
|---|---|---|
| MOOG | 80.12 | |
| Marshall | 39.11 | |
| Fnac | 30.93 | |
| Ampeg | 27.95 | |
| Mixcloud | 25.88 | |
| IMDb | 25.45 | |
| Amazon Music | 23.47 | |
| Akai | 23.37 | |
| Pro Tools | 22.86 | |
| HBO Max | 15.33 | |
| All Saints | 12.83 | |
| Tomb Raider | 11.49 | |
| BBC | 11.43 | |
| MTV | 10.91 | |
| Sennheiser | 10.75 | |
| DeLorean Motor Company | 9.87 | |
| Ableton | 9.46 | |
| Spotify Music | 9.31 | |
| Warner Bros | 9.21 | |
| Paramount Pictures | 8.84 | |
| Philips | 8.38 | |
| PLAYMOBIL | 8.07 | |
| The Last of Us | 7.90 | |
| NBC | 7.66 | |
| Pioneer | 6.75 | |
| eBay | 5.98 | |
| boohoo | 5.65 | |
| Resident Evil | 5.10 | |
| Nixon | 5.04 | |
| Pixar | 4.91 | |
| Movistar | 4.88 | |
| Tesco | 4.55 | |
| SoundCloud | 4.33 | |
| Columbia Pictures | 4.20 | |
| Cadillac | 3.98 | |
| Summit Entertainment | 3.98 | |
| Emporium | 3.79 | |
| Leica | 3.79 | |
| Showtime | 3.62 | |
| Beats Electronics | 3.61 | |
| Comedy Central | 3.52 | |
| The Olympic Games | 3.52 | |
| musical.ly | 3.51 | |
| Snoopy And The Peanuts Gang | 3.45 | |
| CBS | 3.43 | |
| Yamaha | 3.38 | |
| Star Wars | 3.12 | |
| Tiffany | 2.94 | |
| Matrix | 2.86 | |
| Polaroid | 2.71 |
Official Profiles
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LoginArtist: The Korgis
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Top 10 Songs Played Today
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-30 03:00 UTC | The Korgis | The Factory Live | Worthing, United Kingdom | |
| 2026-02-22 03:30 UTC | The Korgis | Strings Bar & Venue | Newport, United Kingdom |
