The Kooks Brand Affinity ranks highest Lollapalooza at 14.03% . Very Strong. Score DMDB 67.02% | Fanbase 69.91%

The Kooks — pop artist from GB.

The Kooks, an established band with an 18-year history, recently underwent a significant transformation by revisiting their core values and musical roots. Led…

The Kooks

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bbe-be67-54e4-aadb-a0369fe50396

Find Artist

Genres

popbrighton indierockmodern rockrockalternativealternative

Influential: 67.02% Fanbase: 69.91% Trending: 65.57%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 14.03% • Very Strong

As of 2025-09-10

1,132,384

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.02% | Fanbase 69.91% | Trending 65.57% | CAREER STAGE: MAINSTREAM

Biography

The Kooks, an established band with an 18-year history, recently underwent a significant transformation by revisiting their core values and musical roots. Led by a shared vision of creating joy and love through well-played pop music, the band decided to strip back their sound and approach, focusing on authenticity and simplicity.

Through a process of introspection and rediscovery, The Kooks returned to the energetic spirit of their debut album while recording their seventh album, "Never Know." Embracing a sense of spontaneity and experimentation in the studio, the band aimed to capture a raw and genuine essence in their music. This renewed dedication to their original vision allowed The Kooks to rediscover their musical identity and regain a sense of confidence and swagger in their craft.

Report Date: 2025-09-10

The Kooks has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily female (57%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 12,350 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Lollapalooza, Dr. Martens, Free People signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Kooks score 0.34% — Low bucket.

Brand: LollapaloozaBrand: Dr. MartensBrand: Free People

Followers:1,132,384

Engagements:3,896

Rate:0.3%

Posts:2,387

Avg Likes:3,822

Avg Comments:32

Avg Views:15,348

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,132,384 · Engagements 3,896 · Rate 0.3% Posts 2,387 · Views 15,348 · Avg Likes 3,822 · Avg Comments 32 · Avg Views 15,348	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 28% 13-17: 7% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (28%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (11%) BRAZIL (11%) UNITED KINGDOM (9%) MEXICO (9%) PERU (5%)	Top regions: UNITED STATES (11%), BRAZIL (11%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 2,582 avg likes/post · Tiktok: 12,350 avg views/post · Youtube: 2,998 avg views/post	Best reach: Tiktok 12,350 avg views; best engagement: Instagram 2,582 avg likes

Top Brand Affinities

Lollapalooza

Score: 14.03

Dr. Martens

Score: 5.18

Free People

Score: 4.81

Polaroid

Score: 4.29

Verizon

Score: 4.26

Movistar

Score: 4.13

Columbia Pictures

Score: 4.12

American Eagle

Score: 3.84

Topshop

Score: 3.55

Urban Outfitters

Score: 3.20

Guinness

Score: 3.17

Summit Entertainment

Score: 3.16

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Top Brand Affinities

Brand	Category	Score
Lollapalooza		14.03
Dr. Martens		5.18
Free People		4.81
Polaroid		4.29
Verizon		4.26
Movistar		4.13
Columbia Pictures		4.12
American Eagle		3.84
Topshop		3.55
Urban Outfitters		3.20
Guinness		3.17
Summit Entertainment		3.16
MTV		2.96
Spotify Music		2.90
Vans		2.74
Tesco		2.68
Coachella		2.65
Lush		2.56
Kodak		2.52
Pepsi		2.51
Aperol		2.46
Nickelodeon		2.38
ASOS		2.34
Forever 21		2.34
AMC		2.23
Showtime		2.20
Warner Bros		2.15
Fujifilm		2.14
BBC		2.14
Yves Saint Laurent		2.10
HBO		2.09
Converse		2.05
Sunnies Studios		2.01
Jack Daniels		1.99
Cafecito		1.95
Heineken		1.95
Primark		1.95
SoundCloud		1.93
Budweiser		1.86
Bershka		1.82
Target		1.82
CBS		1.78
The North Face		1.74
Star Wars		1.66
Jaguar		1.56
New Balance		1.53
Beats Electronics		1.53
Pizza Lover		1.51
GoPro		1.48
CBS Television Studios		1.46