The Kooks

The Kooks

Country: GB | Gender: male

Influence: 67.02% Fanbase: 69.91% Trending: 65.57% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 14.03% • Very Strong

As of 2025-09-10

1,132,384

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 21:11:57 UTC

Genres

popbrighton indierockmodern rockrockalternativealternative

Biography

The Kooks, an established band with an 18-year history, recently underwent a significant transformation by revisiting their core values and musical roots. Led by a shared vision of creating joy and love through well-played pop music, the band decided to strip back their sound and approach, focusing on authenticity and simplicity.

Through a process of introspection and rediscovery, The Kooks returned to the energetic spirit of their debut album while recording their seventh album, "Never Know." Embracing a sense of spontaneity and experimentation in the studio, the band aimed to capture a raw and genuine essence in their music. This renewed dedication to their original vision allowed The Kooks to rediscover their musical identity and regain a sense of confidence and swagger in their craft.

The Kooks Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

The Kooks has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily female (57%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 12,350 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Lollapalooza, Dr. Martens, Free People signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Kooks score 0.34%Low bucket.
Brand: LollapaloozaBrand: Dr. MartensBrand: Free People
Followers:1,132,384
Engagements:3,896
Rate:0.3%
Posts:2,387
Views:15,348
Avg Likes:3,822
Avg Comments:32
Avg Views:15,348

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,132,384 · Engagements 3,896 · Rate 0.3%
Posts 2,387 · Views 15,348 · Avg Likes 3,822 · Avg Comments 32 · Avg Views 15,348
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 59%
25-34: 28%
13-17: 7%
35-44: 4%
Largest: 18-24 (59%); next: 25-34 (28%)
Gender Split Female: 57%
Male: 43%
Non-binary/Other: 0%
Skews female (57%)
Top Countries UNITED STATES (11%)
BRAZIL (11%)
UNITED KINGDOM (9%)
MEXICO (9%)
PERU (5%)
Top regions: UNITED STATES (11%), BRAZIL (11%), UNITED KINGDOM (9%)
Platform Engagement Instagram: 2,582 avg likes/post · Tiktok: 12,350 avg views/post · Youtube: 2,998 avg views/post Best reach: Tiktok 12,350 avg views; best engagement: Instagram 2,582 avg likes

Top Brand Affinities

Lollapalooza
Score: 14.03
Dr. Martens
Score: 5.18
Free People
Score: 4.81
Polaroid
Score: 4.29
Verizon
Score: 4.26
Movistar
Score: 4.13
Columbia Pictures
Score: 4.12
American Eagle
Score: 3.84
Topshop
Score: 3.55
Urban Outfitters
Score: 3.20
Guinness
Score: 3.17
Summit Entertainment
Score: 3.16
Brand Category Score
Lollapalooza 14.03
Dr. Martens 5.18
Free People 4.81
Polaroid 4.29
Verizon 4.26
Movistar 4.13
Columbia Pictures 4.12
American Eagle 3.84
Topshop 3.55
Urban Outfitters 3.20
Guinness 3.17
Summit Entertainment 3.16
MTV 2.96
Spotify Music 2.90
Vans 2.74
Tesco 2.68
Coachella 2.65
Lush 2.56
Kodak 2.52
Pepsi 2.51
Aperol 2.46
Nickelodeon 2.38
ASOS 2.34
Forever 21 2.34
AMC 2.23
Showtime 2.20
Warner Bros 2.15
Fujifilm 2.14
BBC 2.14
Yves Saint Laurent 2.10
HBO 2.09
Converse 2.05
Sunnies Studios 2.01
Jack Daniels 1.99
Cafecito 1.95
Heineken 1.95
Primark 1.95
SoundCloud 1.93
Budweiser 1.86
Bershka 1.82
Target 1.82
CBS 1.78
The North Face 1.74
Star Wars 1.66
Jaguar 1.56
New Balance 1.53
Beats Electronics 1.53
Pizza Lover 1.51
GoPro 1.48
CBS Television Studios 1.46

Official Profiles

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Artist: The Kooks

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Kooks today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-25)

Total: 7,411,655

PLATFORM TOTAL %
Spotify Spotify 7,047,694 95.09%
Yandex Yandex 203,494 2.75%
Pandora Pandora 150,706 2.03%
Audiomack Audiomack 9,761 0.13%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-06 04:00 UTC The Kooks Rockhal Esch-sur-Alzette, Luxembourg
2026-02-08 03:15 UTC The Kooks De Roma Antwerp, Belgium
2026-02-09 04:00 UTC The Kooks Zénith de Paris - La Villette Paris, France
2026-02-09 04:00 UTC The Kooks Zenith Paris Paris, France
2026-02-10 03:00 UTC The Kooks Ancienne Belgique Brussels, Belgium
2026-02-12 03:00 UTC The Kooks, Auditorium, Sentrum Scene Sentrum Scene Oslo, Norway
2026-02-13 02:30 UTC The Kooks Annexet Stockholm, Sweden
2026-02-14 04:00 UTC The Kooks Den Grå Hal Copenhagen, Denmark
2026-02-16 04:00 UTC The Kooks Columbiahalle Berlin, Germany
2026-02-17 04:00 UTC The Kooks Sporthalle Hamburg Hamburg, Germany
2026-02-18 04:00 UTC The Kooks AFAS Live Amsterdam, Netherlands
2026-02-19 08:00 UTC The Kooks Zenith, die Kulturhalle Munich, Germany
2026-02-20 04:00 UTC The Kooks Zenith Munich, Germany
2026-02-20 08:00 UTC The Kooks myticket Jahrhunderthalle Frankfurt, Germany
2026-02-21 04:00 UTC The Kooks Jahrhunderthalle Frankfurt, Germany
2026-02-22 04:00 UTC The Kooks Palladium Cologne, Germany
2026-02-24 04:00 UTC The Kooks Raiffeisen Halle, Gasometer Vienna, Austria
2026-02-24 04:00 UTC The Kooks Gasometer Vienna, Austria
2026-02-25 04:00 UTC The Kooks Haus Auensee Leipzig, Germany
2026-02-26 04:00 UTC The Kooks Forum Karlín Karlín, Czechia
2026-02-27 04:00 UTC The Kooks X-TRA Zürich, Switzerland
2026-03-01 04:00 UTC The Kooks Fabrique Milan, Italy
2026-03-04 04:30 UTC The Kooks Razzmatazz 1 Barcelona, Spain
2026-03-04 04:30 UTC The Kooks Sala Razzmatazz Barcelona, Spain
2026-03-05 05:00 UTC The Kooks La Riviera Las Dehesas, Spain
2026-03-05 05:00 UTC The Kooks Carrete Madrid, Spain
2026-03-06 06:00 UTC The Kooks Sala Pelícano A Coruña, Spain
2026-03-07 04:00 UTC The Kooks Cinema City Campo Pequeno Lisbon, Portugal

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