The Knocks
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,380,668
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:08 UTC
Genres
Biography
MEET THE TEAM:
Benjamin
"Vision Realization Strategist"
First considered unorthodox, Benjamin’s track record quickly began to validate his unusual practice, proving time and again - “if it is imaginable, it is possible." With ever-evolving techniques, Benjamin's ability to convert the world of fantasy into a physical reality remains unrivaled.
James
"Intuitive Communications Director"
The foundation of community is connection. With James’ oversight, the Revelation community is boundless by a Connective Sensory Ecosystem - an integrated communication network designed and monitored for seamless, multi-sensory interaction between participants. “What is silence but yet undetected frequency?”
The Knocks builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, MEXICO. With a heavily male (64%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (84,700 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Sugarpill Cosmetics, Grindr, Live Nation point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,380,668 · Engagements 8,129 · Rate 0.6% Posts 932 · Views 89,305 · Avg Likes 7,293 · Avg Comments 219 · Avg Views 89,305 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 38% 35-44: 10% 13-17: 4% |
Largest: 18-24 (45%); next: 25-34 (38%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
UNITED STATES (29%) BRAZIL (10%) MEXICO (6%) UNITED KINGDOM (4%) ARGENTINA (3%) |
Top regions: UNITED STATES (29%), BRAZIL (10%), MEXICO (6%) |
| Platform Engagement | Instagram: 1,088 avg likes/post · Tiktok: 84,700 avg views/post · Youtube: 4,605 avg views/post | Best reach: Tiktok 84,700 avg views; best engagement: Tiktok 5,935 avg likes |
Top Brand Affinities
Sugarpill Cosmetics
Grindr
Live Nation
Warner Music
Mixcloud
SoulCycle
Warby Parker
Pioneer
Ableton
MOOG
Coachella
Jean Paul Gaultier
| Brand | Category | Score |
|---|---|---|
| Sugarpill Cosmetics | 38.21 | |
| Grindr | 31.89 | |
| Live Nation | 29.09 | |
| Warner Music | 27.04 | |
| Mixcloud | 26.23 | |
| SoulCycle | 19.65 | |
| Warby Parker | 18.83 | |
| Pioneer | 17.06 | |
| Ableton | 16.93 | |
| MOOG | 16.69 | |
| Coachella | 14.89 | |
| Jean Paul Gaultier | 14.69 | |
| Trancefamily | 13.90 | |
| Barbie | 12.85 | |
| Akai | 12.11 | |
| Beauty Bay | 10.95 | |
| MATTEL | 10.84 | |
| Amazon Music | 10.46 | |
| HBO Max | 10.22 | |
| Lollapalooza | 10.18 | |
| REVOLVE | 9.94 | |
| All Saints | 9.91 | |
| Glossier | 9.90 | |
| JACQUEMUS | 8.70 | |
| iHeartRadio Music Awards | 8.57 | |
| Vivienne Westwood | 8.19 | |
| Pro Tools | 7.99 | |
| Fenty beauty | 7.95 | |
| Verizon | 7.89 | |
| Delta | 7.84 | |
| SoundCloud | 7.71 | |
| Hot Topic | 7.40 | |
| Maison Margiela | 7.15 | |
| Coach | 6.72 | |
| Alexander McQueen | 6.67 | |
| MTV | 6.57 | |
| Coors | 6.26 | |
| Free People | 6.11 | |
| Tomorrowland | 5.70 | |
| Macy's | 5.44 | |
| Spotify Music | 5.42 | |
| NYX Cosmetics | 5.28 | |
| BH Cosmetics | 5.22 | |
| Steve Madden | 5.16 | |
| Moschino | 4.90 | |
| Gillette | 4.86 | |
| Urban Outfitters | 4.67 | |
| Oculus | 4.62 | |
| Marc Jacobs | 4.57 | |
| NARS Cosmetics | 4.56 |
Official Profiles
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LoginArtist: The Knocks
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 03:00 UTC | The Knocks, Dragonette, Aquaria | The Belasco | Los Angeles, United States | |
| 2025-12-11 03:00 UTC | The Knocks, Dragonette, Aquaria | The Belasco Theater | Los Angeles, United States | |
| 2025-12-14 03:00 UTC | The Knocks, Dragonette, Aquaria | Irving Plaza | New York, United States |
