The Kite String Tangle

The Kite String Tangle — pop artist from AU.

Danny Harley aka The Kite String Tangle is a prolific producer, singer-songwriter, multi-instrumentalist and label owner hailing from Brisbane, Australia. With…

Influence: 56.03% Fanbase: 38.45% Trending: 64.82% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Australia • 54.73% • Very Strong

As of 2025-09-08

28,126

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:15:15 UTC

Genres

popaustralian indieaustralian popbrisbane indieindie poppopr&b, funk & soulvapor soulelectronicelectronicaustralianaussietronica

Biography

Danny Harley aka The Kite String Tangle is a prolific producer, singer-songwriter, multi-instrumentalist and label owner hailing from Brisbane, Australia. With multiple Gold certified releases and awards under his belt, he's back with brand new album, ‘Lustre’ (2023).
‘Lustre’ includes singles 'Good Catch’, ‘Miles Away’ and ‘A New Day’ – the first new music in 3 years encapsulating the Album’s uplifting vocals and pulsating electronic production. ‘Lustre’ leans into melodic techno & house influences, and taps into themes of positivity and finding liberation in change.

His 2nd critically acclaimed studio album 'C()D3X' (March 2020) featured singles ‘P()L4R’, ‘KILLING TIME (feat. Eliott’) and 'NORTH'. ‘C()D3X’ explores his eclectic electronic influences in a move that was warmly embraced by fans, triple j and international tastemakers.

Harley originally broke out with adored singles ‘Arcadia’ and ‘Given The Chance’ taken from his debut EP ‘Vessel’. His debut self titled album (2017), features singles ‘Selfish’, ‘The Prize’ (feat. Bridgette Amofah of Rudimental) and ‘This Thing We Got’ which gained international attention and earned an ARIA award nomination.

The Kite String Tangle has a reputation as a world-class live act, having sold out headline shows across the UK, US and Australia with festival performances including SXSW, Splendour In the Grass, Primavera Sound, Great Escape, Groovin The Moo and made a guest appearance at Coachella (with Adventure Club).

Top Brand Affinities

Report Date: 2025-09-08

The Kite String Tangle cuts through with 18-24 & 25-34 audiences and consistency across AUSTRALIA, UNITED STATES, UNITED KINGDOM. A male-leaning (52%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,447 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Virgin Australia, Vegemite, Qantas, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Kite String Tangle score 0.50% — Low bucket.

Brand: Virgin AustraliaBrand: VegemiteBrand: Qantas

Followers:28,126

Engagements:140

Rate:0.5%

Posts:338

Avg Likes:136

Avg Comments:9

Avg Views:1,447

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 28,126 · Engagements 140 · Rate 0.5% Posts 338 · Views 1,447 · Avg Likes 136 · Avg Comments 9 · Avg Views 1,447	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 36% 35-44: 8% 13-17: 4%	Largest: 18-24 (49%); next: 25-34 (36%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	AUSTRALIA (30%) UNITED STATES (23%) UNITED KINGDOM (7%) CANADA (5%) BRAZIL (4%)	Top regions: AUSTRALIA (30%), UNITED STATES (23%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 79 avg likes/post · Youtube: 1,447 avg views/post	Best reach: Youtube 1,447 avg views; best engagement: Instagram 79 avg likes

Top Brand Affinities

Virgin Australia

Score: 54.73

Vegemite

Score: 44.30

Qantas

Score: 39.95

Telstra

Score: 35.10

Trancefamily

Score: 30.00

MOOG

Score: 25.21

Ableton

Score: 24.38

Coles

Score: 23.70

Illy

Score: 21.75

Mixcloud

Score: 21.07

Kmart

Score: 17.82

Pioneer

Score: 17.79

Brand	Category	Score
Virgin Australia		54.73
Vegemite		44.30
Qantas		39.95
Telstra		35.10
Trancefamily		30.00
MOOG		25.21
Ableton		24.38
Coles		23.70
Illy		21.75
Mixcloud		21.07
Kmart		17.82
Pioneer		17.79
Pro Tools		12.61
Woolworths		12.10
Akai		11.79
Amazon Music		10.01
Sunnies Studios		9.45
Sennheiser		9.24
Holden		7.51
Coachella		7.41
New Line Cinema		7.36
SoundCloud		7.08
Spotify Music		6.32
Billabong		5.46
Beats Electronics		5.46
BALMAIN		4.99
Lollapalooza		4.99
Emporium		4.61
Aperol		4.35
McLaren		4.20
Showtime		4.12
Tinder		3.90
ABC		3.71
Airbnb		3.70
Polaroid		3.64
Geocaching		3.64
Tomorrowland		3.63
UberEATS		3.51
Lush		3.35
Guinness		3.04
Lululemon Athletica		3.01
ASOS		2.93
Paramount Pictures		2.85
MTV		2.82
NBC		2.77
GoPro		2.28
Fujifilm		2.21
Red Bull		2.17
The Olympic Games		2.17
New Balance		2.13