The Kinks Brand Affinity ranks highest Ampeg at 31.82% . Very Strong. Score DMDB 67.02% | Fanbase 58.37%

The Kinks — rock artist from GB.

The Kinks, a British band formed in north London in 1963, gained recognition for their unique blend of American R&B with English influences. Ray Davies'…

The Kinks

Recognizable

Country: GB | Artist ID: 11e81bc3-e82c-bbd4-a79a-a0369fe50396

Find Artist

Genres

rockrockart rockglam rockalbum rockclassic rockmellow goldpsychedelic rockbritish invasionfolk & traditionalfolk rocksinger-songwriterpunkprotopunk

Influential: 67.02% Fanbase: 58.37% Trending: 71.34%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 31.82% • Very Strong

As of 2025-09-10

221,622

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.02% | Fanbase 58.37% | Trending 71.34% | CAREER STAGE: MAINSTREAM

Biography

The Kinks, a British band formed in north London in 1963, gained recognition for their unique blend of American R&B with English influences. Ray Davies' character-driven songwriting, showcased in tracks like ‘A Well Respected Man’ and ‘Sunny Afternoon’, set them apart in the music scene.

Facing a touring ban in America, The Kinks focused on producing acclaimed albums like Face To Face (1966) and The Village Green Preservation Society (1968), which solidified their status as musical pioneers. Over the years, the band evolved their sound and stage presence, signing with RCA in 1971 and later Arista in 1977, leading to successful releases such as Muswell Hillbillies (1971) and Low Budget (1979). Their influence on subsequent generations of musicians is evident in the work of bands like The Jam, XTC, Pulp, and Supergrass.

Report Date: 2025-09-10

The Kinks resonates with 45-64 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, JAPAN. The demographic is heavily male (69%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 8,414 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Ampeg, MOOG, Fred Perry maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Kinks score 0.93% — Low bucket.

Brand: AmpegBrand: MOOGBrand: Fred Perry

Followers:221,622

Engagements:2,070

Rate:0.9%

Posts:1,505

Avg Likes:2,003

Avg Comments:29

Avg Views:9,994

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 221,622 · Engagements 2,070 · Rate 0.9% Posts 1,505 · Views 9,994 · Avg Likes 2,003 · Avg Comments 29 · Avg Views 9,994	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 28% 25-34: 24% 18-24: 23% 35-44: 22%	Largest: 45-64 (28%); next: 25-34 (24%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (36%) UNITED KINGDOM (17%) JAPAN (6%) FRANCE (4%) GERMANY (4%)	Top regions: UNITED STATES (36%), UNITED KINGDOM (17%), JAPAN (6%)
Platform Engagement	Instagram: 1,495 avg likes/post · Tiktok: 8,414 avg views/post · Youtube: 1,580 avg views/post	Best reach: Tiktok 8,414 avg views; best engagement: Instagram 1,495 avg likes

Top Brand Affinities

Ampeg

Score: 31.82

MOOG

Score: 23.30

Fred Perry

Score: 19.72

Mixcloud

Score: 13.62

Amazon Music

Score: 9.98

Heinz

Score: 6.92

MTV

Score: 6.92

DeLorean Motor Company

Score: 6.90

Tate Modern

Score: 6.49

Hasbro

Score: 6.25

MATTEL

Score: 5.76

Spotify Music

Score: 5.53

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Top Brand Affinities

Brand	Category	Score
Ampeg		31.82
MOOG		23.30
Fred Perry		19.72
Mixcloud		13.62
Amazon Music		9.98
Heinz		6.92
MTV		6.92
DeLorean Motor Company		6.90
Tate Modern		6.49
Hasbro		6.25
MATTEL		5.76
Spotify Music		5.53
Columbia Pictures		5.43
Paramount Pictures		5.15
Kickstarter		4.84
Warner Bros		4.68
Guinness		4.49
Pilsner Urquell		4.26
BBC		4.19
Gillette		4.04
Nixon		3.96
Comedy Central		3.89
Dr. Martens		3.69
Leica		3.68
Cadillac		3.30
Pixar		3.25
NBC		3.18
Lollapalooza		3.16
Tesco		3.11
Nickelodeon		3.08
Polaroid		3.03
Snoopy And The Peanuts Gang		2.93
Star Wars		2.88
Emporium		2.84
NHL		2.78
Jack Daniels		2.74
SoundCloud		2.71
Philips		2.71
Citroen		2.68
Showtime		2.64
Budweiser		2.28
Kodak		2.22
WWE		2.08
Universal		2.06
Chrysler		2.04
Fujifilm		2.02
Transformers		2.01
Tinder		2.01
Jaguar		2.00
Coachella		1.97