The Kiffness

The Kiffness — pop artist from ZA.

Live electronic dance act. We play a lot of instruments & press lots of buttons. Bookings & Enquiries: bookings@thekiffness.com Press:…

Influence: 57.66% Fanbase: 40.26% Trending: 66.36% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 18.51% • Very Strong

As of 2025-09-09

6,472,916

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:55:27 UTC

Genres

poppopsouth african popalternativesouth african alternativeelectronicsouth african pop danceelectronicafricancape town indie

Biography

Live electronic dance act. We play a lot of instruments & press lots of buttons. Bookings & Enquiries: [email protected] Press: [email protected]

David Scott - Production, Trumpet, Keys
Raiven Hansmann - Saxophone, Keys, Synths

www.thekiffness.com

The Kiffness makes jazzy, groovy & uplifting house music and are one of South Africa’s favourite live electronic acts. Since the beginning of 2013 they’ve had great success on local radio stations with 6 songs already playlisted nationwide & all songs reaching top 10 status in the top 40 charts. Following the success on radio, their 3rd studio album KIFF (1st album through major label Sony) has been nominated for 2 South African Music Awards (SAMAs) in 2014, and debuted at #3 on the iTunes pop album charts. The 2017 album Soul Safari debuted at #2 on the iTunes pop charts & the music video for popular single from the album "You Say You Love Me" was nominated for "Best Video" in the 2017 SAMAs.

Top Brand Affinities

Report Date: 2025-09-09

The Kiffness cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, RUSSIA. A heavily male (73%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 471,280 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Woolworths, Bandai Namco, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Kiffness score 0.99% — Low bucket.

Brand: WoolworthsBrand: Bandai NamcoBrand: Ableton

Followers:6,472,916

Engagements:64,172

Rate:1.0%

Posts:2,035

Avg Likes:60,908

Avg Comments:1,769

Avg Views:782,230

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,472,916 · Engagements 64,172 · Rate 1.0% Posts 2,035 · Views 782,230 · Avg Likes 60,908 · Avg Comments 1,769 · Avg Views 782,230	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 30% 35-44: 16% 45-64: 8%	Largest: 25-34 (43%); next: 18-24 (30%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (16%) BRAZIL (9%) RUSSIA (7%) UKRAINE (5%) GERMANY (4%)	Top regions: UNITED STATES (16%), BRAZIL (9%), RUSSIA (7%)
Platform Engagement	Instagram: 29,554 avg likes/post · Tiktok: 310,950 avg views/post · Youtube: 471,280 avg views/post	Best reach: Youtube 471,280 avg views; best engagement: Instagram 29,554 avg likes

Top Brand Affinities

Woolworths

Score: 18.51

Bandai Namco

Score: 5.10

Ableton

Score: 4.79

The Witcher

Score: 3.54

Lindt

Score: 3.31

Aperol

Score: 3.03

GoPro

Score: 3.03

Gundam

Score: 2.99

BBC

Score: 2.74

Sunnies Studios

Score: 2.58

League of Legends

Score: 2.48

Geocaching

Score: 2.43

Brand	Category	Score
Woolworths		18.51
Bandai Namco		5.10
Ableton		4.79
The Witcher		3.54
Lindt		3.31
Aperol		3.03
GoPro		3.03
Gundam		2.99
BBC		2.74
Sunnies Studios		2.58
League of Legends		2.48
Geocaching		2.43
National Geographic		2.36
Fujifilm		2.34
Red Bull		2.21
Jack Daniels		2.21
Huawei		2.18
Boeing		2.13
Heineken		2.12
Lego		2.09
Ubisoft		2.04
Sony		2.03
HBO		2.03
FIFA		2.03
Land Rover		1.99
Adobe		1.97
Transformers		1.89
Petronas		1.86
A Game of Tones		1.84
SoundCloud		1.83
Star Wars		1.72
Guinness		1.71
Ducati		1.68
Travelgram		1.67
Ray-Ban		1.64
Nikon		1.62
Urban Decay Cosmetics		1.60
Warner Bros		1.60
Pokemon Go		1.59
Lush		1.55
Canon		1.54
DC Entertainment		1.53
Volkswagen		1.53
Vans		1.52
Polaroid		1.50
Spotify Music		1.49
Coca-Cola		1.48
Jaguar		1.47
PlayStation		1.45
Converse		1.45