The Kid Laroi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
15,441,275
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-10-08 18:44:21 UTC
Genres
Biography
The Kid Laroi connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, INDIA, UNITED KINGDOM. With a heavily male (70%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 1,300,000 avg views per post; Instagram adds dependable engagement depth. Overlap with Palm Angels, Champion, SoundCloud highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Kid Laroi moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 15,441,275 · Engagements 283,954 · Rate 1.8% Posts 419 · Views 1,401,864 · Avg Likes 278,731 · Avg Comments 2,266 · Avg Views 1,401,864 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 26% 13-17: 9% 35-44: 6% |
Largest: 18-24 (58%); next: 25-34 (26%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (29%) INDIA (10%) UNITED KINGDOM (5%) BRAZIL (4%) AUSTRALIA (4%) |
Top regions: UNITED STATES (29%), INDIA (10%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 205,225 avg likes/post · Tiktok: 1,300,000 avg views/post · Youtube: 101,864 avg views/post | Best reach: Tiktok 1,300,000 avg views; best engagement: Instagram 205,225 avg likes |
Top Brand Affinities
Palm Angels
Champion
SoundCloud
Brandy Melville
Akai
Steve Madden
Foot Locker
Ableton
Beats Electronics
Supreme
Moncler
Coach
| Brand | Category | Score |
|---|---|---|
| Palm Angels | 17.70 | |
| Champion | 13.56 | |
| SoundCloud | 11.10 | |
| Brandy Melville | 11.09 | |
| Akai | 10.44 | |
| Steve Madden | 6.90 | |
| Foot Locker | 6.56 | |
| Ableton | 6.18 | |
| Beats Electronics | 6.10 | |
| Supreme | 6.06 | |
| Moncler | 5.79 | |
| Coach | 5.56 | |
| Dr. Martens | 5.37 | |
| Free People | 5.05 | |
| OLD NAVY | 4.88 | |
| American Eagle | 4.72 | |
| Kate Spade | 4.57 | |
| Stüssy | 4.52 | |
| ASOS | 4.39 | |
| Kodak | 4.24 | |
| Spotify Music | 4.13 | |
| Hennessy | 3.95 | |
| Sneakerhead | 3.44 | |
| The North Face | 3.36 | |
| Los Angeles Lakers | 3.34 | |
| Urban Outfitters | 3.32 | |
| Dolce & Gabbana | 3.31 | |
| Polo Ralph Lauren | 3.06 | |
| Balenciaga | 2.90 | |
| NBA | 2.81 | |
| Lollapalooza | 2.74 | |
| FashionNova | 2.70 | |
| Timberland | 2.65 | |
| Call of Duty | 2.54 | |
| Victoria's Secret | 2.51 | |
| Gucci | 2.46 | |
| Target | 2.44 | |
| Michael Kors | 2.37 | |
| Kylie Cosmetics | 2.37 | |
| Ubisoft | 2.36 | |
| Vogue | 2.33 | |
| Vans | 2.31 | |
| Budweiser | 2.29 | |
| NFL | 2.27 | |
| Sprite | 2.25 | |
| Fenty beauty | 2.21 | |
| Nickelodeon | 2.20 | |
| GIVENCHY | 2.15 | |
| MTV | 2.13 | |
| Fendi | 2.12 |
Official Profiles
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LoginArtist: The Kid Laroi
The map shows every radio station that aired The Kid Laroi today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-26)
Total: 62,004,189
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
42,025,268 | 67.78% |
| [+] |
Audiomack |
16,776,152 | 27.06% |
| [+] |
Last.fm |
2,278,271 | 3.67% |
| [+] |
Pandora |
688,868 | 1.11% |
| [+] |
Jiosaavn |
190,846 | 0.31% |
| [+] |
Yandex |
44,784 | 0.07% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-09-26)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-09-26 03:20:40 | A COLD PLAY | 2Day FM | Sydney, AU | 4 |
| 2025-09-26 03:19:20 | Stay | Radio Gong 106,9 Würzburg | Würzburg, DE | 136 |
| 2025-09-26 03:19:16 | HOW DOES IT FEEL? | Power Hit Radio | Tallinn, EE | 133 |
| 2025-09-26 03:15:18 | HOW DOES IT FEEL? | Prambors FM | Jakarta, ID | 135 |
| 2025-09-26 03:15:08 | Stay | NPO Radio 2 | Hilversum, NL | 135 |
| 2025-09-26 03:13:38 | Stay | Vibration | Orléans, FR | 132 |
| 2025-09-26 03:12:48 | Stay | BB Radio | Potsdam, DE | 133 |
| 2025-09-26 03:12:07 | A COLD PLAY | Fun Kids | London, GB | 169 |
| 2025-09-26 03:01:54 | SO DONE | WIOW - 102.3 WOW! Radio | Owosso, US | 117 |
| 2025-09-26 03:01:15 | TOO MUCH | 95.7 FM | Reykjavík, IS | 187 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
