The Juliana Theory

The Juliana Theory — rock artist from US.

As genre-defining and genre-bending as ever, alt-emo-pop pioneers The Juliana Theory enter their next era from a position of both experience and excitement…

Influence: 49.90% Fanbase: 24.61% Trending: 62.55% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 47.57% • Very Strong

As of 2025-09-08

22,808

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 14:39:27 UTC

Genres

rockrockalternative rockpop rockalternativedreamoindie rockpunkpop punkemoemo punkscreamochristian punk

Biography

As genre-defining and genre-bending as ever, alt-emo-pop pioneers The Juliana Theory enter their next era from a position of both experience and excitement beginning with their powerfully defined single “Playback ‘99 (Burn The Cassette Deck).” “Playback...” kicks off the first of 3 intertwined EP’s slated for release on Equal Vision Records in 2022 and 2023 - “Still The Same Kids Pt. 1, 2, and 3” respectively with Pt. 1 releasing May 6, 2022. “Still The Same Kids Pt. 1” features 4 songs that fully embrace the strengths of the band’s catalog of underground anthems without sacrificing an ounce of who the duo is now. Truth be told, The Juliana Theory always owed as much to The Beatles as to Sunny Deal Real Estate, with shades and shimmers of everything from Depeche Mode and Tears For Fears to The Foo Fighters in their arsenal. Formed in 1997 and honored as “timeless,” and even “legendary” by media outlets Billboard, BrooklynVegan, Flood Magazine and beyond, TJT is known widely as innovators in the guitar-driven-pop world.

The ‘Still The Same Kids’ series is the follow up to the bands 2021 reimagined album "A Dream Away". After reuniting in 2019 the band embarked on a full US acoustic tour and signed with Equal Vision to release their first single in a decade, "Can't Go Home.” Soon toured North America in celebration of the anniversary of 'Emotion Is Dead' including an appearance at Furnace Fest. Upcoming dates include the Psycho Fest in Las Vegas and more to come.

Top Brand Affinities

Report Date: 2025-09-08

The Juliana Theory converts attention from 25-34 & 35-44 audiences across UNITED STATES, BRAZIL, MEXICO. Audience shape is heavily male (92%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 1,090 avg views per post, with supportive conversation on Instagram. Shared audience with Ampeg, Live Nation, MOOG underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Juliana Theory score 1.82% — Moderate bucket.

Brand: AmpegBrand: Live NationBrand: MOOG

Followers:22,808

Engagements:414

Rate:1.8%

Posts:477

Avg Likes:394

Avg Comments:38

Avg Views:1,344

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,808 · Engagements 414 · Rate 1.8% Posts 477 · Views 1,344 · Avg Likes 394 · Avg Comments 38 · Avg Views 1,344	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 61% 35-44: 21% 18-24: 14% 45-64: 4%	Largest: 25-34 (61%); next: 35-44 (21%)
Gender Split	Female: 8% Male: 92% Non-binary/Other: 0%	Skews male (92%)
Top Countries	UNITED STATES (97%) BRAZIL (2%) MEXICO (2%) GERMANY (1%) ITALY (1%)	Top regions: UNITED STATES (97%), BRAZIL (2%), MEXICO (2%)
Platform Engagement	Instagram: 313 avg likes/post · Tiktok: 1,090 avg views/post · Youtube: 254 avg views/post	Best reach: Tiktok 1,090 avg views; best engagement: Instagram 313 avg likes

Top Brand Affinities

Ampeg

Score: 47.57

Live Nation

Score: 28.67

MOOG

Score: 16.18

Sennheiser

Score: 14.76

Miller Lite

Score: 13.94

Pro Tools

Score: 13.04

Hot Topic

Score: 12.49

Amazon Music

Score: 12.25

Kickstarter

Score: 9.62

Columbia Pictures

Score: 9.14

NHL

Score: 8.86

DeLorean Motor Company

Score: 8.40

Brand	Category	Score
Ampeg		47.57
Live Nation		28.67
MOOG		16.18
Sennheiser		14.76
Miller Lite		13.94
Pro Tools		13.04
Hot Topic		12.49
Amazon Music		12.25
Kickstarter		9.62
Columbia Pictures		9.14
NHL		8.86
DeLorean Motor Company		8.40
Taco Bell		8.02
Spotify Music		7.79
Mountain Dew		7.77
Jameson		7.69
Heinz		6.61
iHeartRadio Music Awards		6.59
Ableton		6.54
Nickelodeon		5.99
Reese's		5.86
Sega		5.68
Kroger		5.63
Publix		5.61
Verizon		5.59
Coors		5.58
Volcom		5.53
Paramount Pictures		5.46
Pilsner Urquell		5.43
NBC		5.40
Fallout		5.28
ESPN		5.27
Pacific Northwest Wonderland		5.08
Margaritaville		5.03
Chick-fil-A		4.93
Walgreens		4.93
Comedy Central		4.91
Star Wars		4.90
AMC		4.88
The Home Depot		4.88
WWE		4.68
Final Fantasy		4.66
Nintendo		4.65
Vans		4.53
MTV		4.48
Showtime		4.44
Bud Light		4.40
Power Rangers		4.34
Target		4.31
Dunkin' Donuts		4.13