The Joy Formidable
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
59,654
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 05:35:59 UTC
Genres
Biography
The Joy Formidable keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, UNITED KINGDOM, BRAZIL. The composition is heavily male (66%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 398 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Ampeg, Live Nation, MOOG supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 59,654 · Engagements 181 · Rate 0.3% Posts 1,901 · Views 398 · Avg Likes 181 · Avg Comments 10 · Avg Views 398 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 37% 35-44: 15% 45-64: 7% |
Largest: 25-34 (37%); next: 18-24 (37%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (33%) UNITED KINGDOM (13%) BRAZIL (6%) MEXICO (4%) CANADA (3%) |
Top regions: UNITED STATES (33%), UNITED KINGDOM (13%), BRAZIL (6%) |
| Platform Engagement | Instagram: 147 avg likes/post · Youtube: 398 avg views/post | Best reach: Youtube 398 avg views; best engagement: Instagram 147 avg likes |
Top Brand Affinities
Ampeg
Live Nation
MOOG
Akg
Sennheiser
Pro Tools
Amazon Music
Lollapalooza
Ableton
Verizon
Columbia Pictures
Tate Modern
| Brand | Category | Score |
|---|---|---|
| Ampeg | 39.14 | |
| Live Nation | 37.84 | |
| MOOG | 32.78 | |
| Akg | 15.96 | |
| Sennheiser | 11.14 | |
| Pro Tools | 10.82 | |
| Amazon Music | 10.74 | |
| Lollapalooza | 9.36 | |
| Ableton | 8.15 | |
| Verizon | 7.77 | |
| Columbia Pictures | 6.68 | |
| Tate Modern | 6.52 | |
| Paramount Pictures | 6.33 | |
| Spotify Music | 6.07 | |
| Pacific Northwest Wonderland | 5.94 | |
| Jameson | 5.90 | |
| Fallout | 5.60 | |
| Kickstarter | 5.55 | |
| Coachella | 5.16 | |
| Pilsner Urquell | 5.14 | |
| NHL | 4.94 | |
| Guinness | 4.70 | |
| Bethesda Softworks | 4.56 | |
| iHeartRadio Music Awards | 4.36 | |
| Warner Bros | 4.29 | |
| Star Wars | 4.20 | |
| Coors | 4.11 | |
| BBC | 4.08 | |
| Showtime | 3.94 | |
| Emporium | 3.94 | |
| SoundCloud | 3.80 | |
| Taco Bell | 3.78 | |
| Kodak | 3.74 | |
| NBC | 3.63 | |
| MTV | 3.53 | |
| Comedy Central | 3.42 | |
| Lego | 3.33 | |
| Summit Entertainment | 3.25 | |
| Leica | 3.23 | |
| HBO | 3.18 | |
| Nintendo | 3.11 | |
| Polaroid | 3.06 | |
| Dr. Martens | 3.01 | |
| Tesco | 2.97 | |
| Fujifilm | 2.95 | |
| Nickelodeon | 2.94 | |
| Jaguar | 2.92 | |
| Lush | 2.89 | |
| Busch | 2.83 | |
| Gundam | 2.81 |
Official Profiles
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LoginArtist: The Joy Formidable
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
