The Jacksons Brand Affinity ranks highest Het Concertgebouw at 180.21% . Very Strong. Score DMDB 66.09% | Fanbase 58.24%

The Jacksons — r&b, funk & soul artist from US.

Brothers Jackie, Tito, Jermaine, Marlon, and Michael Jackson formed the music group The Jackson 5 in 1967. The group's exceptional musical talent and…

The Jacksons

Recognizable

Country: US | Artist ID: 9814ccd9-1cbb-49bb-a457-b67b5e33f90d

Find Artist

Genres

r&b, funk & soulquiet stormfunksouldiscomotown

Influential: 66.09% Fanbase: 58.24% Trending: 70.01%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Het Concertgebouw • 180.21% • Very Strong

As of 2025-09-10

1,077,335

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.09% | Fanbase 58.24% | Trending 70.01% | CAREER STAGE: MAINSTREAM

Biography

Brothers Jackie, Tito, Jermaine, Marlon, and Michael Jackson formed the music group The Jackson 5 in 1967. The group's exceptional musical talent and choreography propelled them to become prominent figures in pop music during the early 1970s.

After transitioning to THE JACKSONS with Randy Jackson joining the lineup, the brothers achieved commercial success with their album "Victory" in 1984. The subsequent Victory Tour, consisting of 55 concerts and drawing an audience of 2 million, solidified their status as influential figures in popular music. THE JACKSONS' soulful pop-funk sound, extensive list of hits, and captivating live performances have secured their place as enduring icons in the music industry.

Report Date: 2025-09-10

The Jacksons reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The base is heavily male (58%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (6,461 avg views per post); Instagram layers on depth and replies. The audience sits near Het Concertgebouw, Albert Heijn, Live Nation, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Jacksons score 0.34% — Low bucket.

Brand: Het ConcertgebouwBrand: Albert HeijnBrand: Live Nation

Followers:1,077,335

Engagements:3,661

Rate:0.3%

Posts:1,351

Avg Likes:3,646

Avg Comments:109

Avg Views:6,461

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,077,335 · Engagements 3,661 · Rate 0.3% Posts 1,351 · Views 6,461 · Avg Likes 3,646 · Avg Comments 109 · Avg Views 6,461	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 36% 25-34: 33% 35-44: 17% 45-64: 8%	Largest: 18-24 (36%); next: 25-34 (33%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (33%) BRAZIL (17%) UNITED KINGDOM (4%) MEXICO (3%) FRANCE (3%)	Top regions: UNITED STATES (33%), BRAZIL (17%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 3,216 avg likes/post · Youtube: 6,461 avg views/post	Best reach: Youtube 6,461 avg views; best engagement: Instagram 3,216 avg likes

Top Brand Affinities

Het Concertgebouw

Score: 180.21

Albert Heijn

Score: 42.59

Live Nation

Score: 26.11

Lionsgate

Score: 24.83

Efteling

Score: 23.84

Amstel

Score: 17.71

Hema

Score: 14.64

Amazon Music

Score: 12.67

KLM

Score: 12.30

HBO Max

Score: 10.83

MTV

Score: 7.34

Verizon

Score: 5.17

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Top Brand Affinities

Brand	Category	Score
Het Concertgebouw		180.21
Albert Heijn		42.59
Live Nation		26.11
Lionsgate		24.83
Efteling		23.84
Amstel		17.71
Hema		14.64
Amazon Music		12.67
KLM		12.30
HBO Max		10.83
MTV		7.34
Verizon		5.17
Pepsi		5.03
KARL LAGERFELD		5.03
CNN		4.73
Universal		4.63
NBC		4.49
Ableton		4.42
ESPN		4.41
Columbia Pictures		4.21
iHeartRadio Music Awards		4.03
Cartoon Network		3.48
Nickelodeon		3.15
Philips		3.03
Paramount Pictures		2.97
ASOS		2.90
Hennessy		2.83
Los Angeles Lakers		2.58
Sneakerhead		2.55
Bellagio		2.53
Transformers		2.51
Spotify Music		2.51
Timberland		2.49
Warner Bros		2.47
TOM FORD		2.38
Beats Electronics		2.32
Fenty beauty		2.28
AMC		2.21
CBS		2.19
Walmart		2.19
Pixar		2.18
SoundCloud		2.16
NFL		2.15
Target		2.14
Dr. Martens		2.14
NBA		2.05
BBC		2.02
Fendi		2.02
Cadillac		2.01
Polo Ralph Lauren		1.99