The Itchyworms Brand Affinity ranks highest Jollibee at 59.87% . Very Strong. Score DMDB 57.17% | Fanbase 44.03%

The Itchyworms — rock artist from PH.

The Itchyworms is a Filipino pop-rock band known for their catchy hits. Their music has garnered a loyal following due to its memorable hooks and melodies.

The Itchyworms

Established

Country: PH | Artist ID: 1a002dc2-5219-4a5d-8ae0-6ffb967d9446

Find Artist

Genres

rockpop rockrockpinoy rockalternativealternativeasianopm

Influential: 57.17% Fanbase: 44.03% Trending: 63.74%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Jollibee • 59.87% • Very Strong

As of 2025-09-10

338,587

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 57.17% | Fanbase 44.03% | Trending 63.74% | CAREER STAGE: MID_LEVEL

Biography

The Itchyworms is a Filipino pop-rock band known for their catchy hits. Their music has garnered a loyal following due to its memorable hooks and melodies.

Report Date: 2025-09-10

The Itchyworms commands interest from 18-24 & 25-34 audiences in PHILIPPINES, UNITED STATES, CANADA. With a heavily male (62%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (1,162 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Jollibee, Penshoppe, Alden points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Itchyworms score 0.09% — Low bucket.

Brand: JollibeeBrand: PenshoppeBrand: Alden

Followers:338,587

Engagements:293

Rate:0.1%

Posts:5,902

Avg Likes:289

Avg Comments:7

Avg Views:1,489

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 338,587 · Engagements 293 · Rate 0.1% Posts 5,902 · Views 1,489 · Avg Likes 289 · Avg Comments 7 · Avg Views 1,489	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 29% 13-17: 10% 35-44: 4%	Largest: 18-24 (56%); next: 25-34 (29%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	PHILIPPINES (89%) UNITED STATES (3%) CANADA (1%) AUSTRALIA (1%) UNITED KINGDOM (1%)	Top regions: PHILIPPINES (89%), UNITED STATES (3%), CANADA (1%)
Platform Engagement	Instagram: 203 avg likes/post · Tiktok: 1,162 avg views/post · Youtube: 327 avg views/post	Best reach: Tiktok 1,162 avg views; best engagement: Instagram 203 avg likes

Top Brand Affinities

Jollibee

Score: 59.87

Penshoppe

Score: 41.47

Alden

Score: 22.27

Maybank

Score: 13.28

Kraft Foods

Score: 11.47

Yakult

Score: 10.77

7-Eleven

Score: 8.08

Gundam

Score: 5.38

KitKat

Score: 4.69

Bandai Namco

Score: 4.44

Dota 2

Score: 4.36

Pizza Hut

Score: 3.86

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Top Brand Affinities

Brand	Category	Score
Jollibee		59.87
Penshoppe		41.47
Alden		22.27
Maybank		13.28
Kraft Foods		11.47
Yakult		10.77
7-Eleven		8.08
Gundam		5.38
KitKat		4.69
Bandai Namco		4.44
Dota 2		4.36
Pizza Hut		3.86
Sunnies Studios		3.69
Smirnoff		3.68
ASUS		3.50
Gatorade		3.48
Fujifilm		3.40
Pringles		3.34
UNIQLO		3.31
G-shock		3.20
Petronas		2.91
Starbucks		2.68
Huawei		2.67
Snapseed		2.65
McDonald's		2.53
Spotify Music		2.41
Los Angeles Lakers		2.26
Timberland		2.23
KFC		2.21
Transformers		2.09
NBA		2.07
Ferrero		2.04
LEGOLAND		1.99
Dr. Martens		1.99
Under Armour		1.93
Showtime		1.78
Pic Collage		1.78
Vans		1.74
Sneakerhead		1.68
Pokemon Go		1.62
New Balance		1.57
Adobe		1.55
Mitsubishi Motors		1.50
Heineken		1.48
Coachella		1.42
Marvel		1.37
Marvel Entertainment		1.32
Converse		1.30
Xiaomi		1.27
Forever 21		1.22