The Human League Brand Affinity ranks highest Alpro at 33.86% . Very Strong. Score DMDB 65.83% | Fanbase 54.63%

The Human League — pop artist from GB.

The Human League, a synth pop group formed in Sheffield, England in 1977 by Martyn Ware, Ian Marsh, and Philip Oakey, gained international acclaim for their…

The Human League

Recognizable

Country: GB | Artist ID: 11e81bc3-3e8a-bef0-806a-a0369fe50396

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Genres

poppopnew romanticnew wave popsynthpopsophisti-poprockpermanent waveart rocknew waveelectronicelectronic

Influential: 65.83% Fanbase: 54.63% Trending: 71.43%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Alpro • 33.86% • Very Strong

As of 2025-09-10

399,508

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.83% | Fanbase 54.63% | Trending 71.43% | CAREER STAGE: MAINSTREAM

Biography

The Human League, a synth pop group formed in Sheffield, England in 1977 by Martyn Ware, Ian Marsh, and Philip Oakey, gained international acclaim for their innovative use of synthesizers and electronic rhythms. After releasing their first single, "Being Boiled," in 1978, the band underwent lineup changes and achieved commercial success with hits like "Don't You Want Me" from their album Dare! in 1981. Despite a hiatus in the mid-1980s, the group made a comeback with the album Crash in 1986, featuring the chart-topping single "Human."

In the following years, the Human League continued to release albums and tour, with varying degrees of commercial success. Their 2001 album Secrets garnered attention for its updated sound, and the band maintained a strong connection to their post-punk and synth pop roots through live performances and collaborations with other Sheffield-based artists. With a career-spanning anthology released in 2016 and ongoing performances across Europe, the Human League remains a significant presence in the music industry.

Report Date: 2025-09-10

The Human League converts attention from 25-34 & 35-44 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. Audience shape is heavily male (71%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 273,026 avg views per post, with supportive conversation on Youtube. Shared audience with Alpro, Sainsbury's, Waitrose underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Human League score 1.01% — Moderate bucket.

Brand: AlproBrand: Sainsbury'sBrand: Waitrose

Followers:399,508

Engagements:4,054

Rate:1.0%

Posts:8,250

Avg Likes:3,910

Avg Comments:259

Avg Views:273,026

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 399,508 · Engagements 4,054 · Rate 1.0% Posts 8,250 · Views 273,026 · Avg Likes 3,910 · Avg Comments 259 · Avg Views 273,026	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 35-44: 28% 18-24: 20% 45-64: 17%	Largest: 25-34 (33%); next: 35-44 (28%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (25%) BRAZIL (19%) UNITED KINGDOM (9%) MEXICO (4%) CANADA (3%)	Top regions: UNITED STATES (25%), BRAZIL (19%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 273,026 avg views/post	Best reach: Youtube 273,026 avg views; best engagement: Youtube 3,910 avg likes

Top Brand Affinities

Alpro

Score: 33.86

Sainsbury's

Score: 17.39

Waitrose

Score: 16.76

Morrisons

Score: 15.79

ASDA

Score: 14.07

ALDI

Score: 9.76

Stella McCartney

Score: 8.90

Chipotle Mexican Grill

Score: 7.80

Marks & Spencer

Score: 7.78

Lidl

Score: 6.34

CNN

Score: 5.52

Publix

Score: 5.41

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Top Brand Affinities

Brand	Category	Score
Alpro		33.86
Sainsbury's		17.39
Waitrose		16.76
Morrisons		15.79
ASDA		14.07
ALDI		9.76
Stella McCartney		8.90
Chipotle Mexican Grill		7.80
Marks & Spencer		7.78
Lidl		6.34
CNN		5.52
Publix		5.41
Kroger		5.29
BarkBox		5.11
Tesco		4.61
Burger King		4.30
Lush		4.29
Showtime		3.75
PetSmart		3.71
NORDSTROM		3.65
Pfizer		3.56
Taco Bell		3.54
Heinz		3.33
Lululemon Athletica		3.27
Target		3.18
KFC		3.10
Mulberry		3.00
Costco		3.00
Matrix		2.97
Paypal		2.87
NBC		2.77
Tupperware Brands		2.75
Snoopy And The Peanuts Gang		2.60
Snickers		2.55
Paramount Pictures		2.48
Dr. Martens		2.46
Amazon		2.36
Baileys		2.35
McDonald's		2.25
National Geographic		2.19
Airbnb		2.16
Sunnies Studios		2.12
Netflix		2.09
BBC		2.08
Hermès		2.01
Kodak		1.98
AMC		1.98
Tesla Motors		1.92
Walmart		1.88
Etsy		1.86