The HU

The HU — metal artist from MN.

In 2019, an NPR story put a spotlight on “a band from Mongolia that blends the screaming guitars of heavy metal and traditional Mongolian guttural singing,”…

Influence: 60.97% Fanbase: 47.63% Trending: 67.64% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

The Witcher • 7.32% • Very Strong

As of 2025-09-09

2,769,477

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:23:27 UTC

Genres

metalmetaloriental metal

Biography

In 2019, an NPR story put a spotlight on “a band from Mongolia that blends the screaming guitars of heavy metal and traditional Mongolian guttural singing,” accurately highlighting the cultural importance & unique musical identity of The HU. Founded in 2016 in Ulaanbaatar, Mongolia, The HU blend traditional Mongolian instrumentation & throat singing with Western rock in what they call “Hunnu Rock.”
Their debut album, 2019 ‘s The Gereg, debuted at #1 on the World Album and Top New Artist Charts while receiving critical acclaim from the likes of Billboard, GQ, The Guardian, The Independent, Revolver, & Sir Elton John. It saw the band receive Mongolia’s highest state award, The Order of Genghis Khan, by the President of Mongolia.
A deluxe version included collaborations with Jacoby Shaddix (Papa Roach) and Lzzy Hale (Halestorm) & caught the attention of Metallica who enlisted them to cover “Through The Never” for their 2021 Metallica Blacklist album. THE HU were also featured performing an original song for EA Games’ Star Wars Jedi: Fallen Order.
Their second album, Rumble Of Thunder, was released in 2022 following sold-out tours across the world in North America, Europe, Asia, & Australia including festival appearances at Coachella, Lollapalooza, Download Festival and more. In November 2022, The HU became the first-ever rock/metal band to receive the prestigious UNESCO “Artist of Peace” Designation.
A deluxe version of RUMBLE OF THUNDER is due in 2023 via Better Noise Music.

Top Brand Affinities

Report Date: 2025-09-09

The HU has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, RUSSIA, FRANCE. A heavily male (74%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 114,800 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with The Witcher, Fallout, Vodafone signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The HU score 0.24% — Low bucket.

Brand: The WitcherBrand: FalloutBrand: Vodafone

Followers:2,769,477

Engagements:6,697

Rate:0.2%

Posts:1,286

Avg Likes:6,426

Avg Comments:133

Avg Views:129,583

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,769,477 · Engagements 6,697 · Rate 0.2% Posts 1,286 · Views 129,583 · Avg Likes 6,426 · Avg Comments 133 · Avg Views 129,583	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 33% 35-44: 17% 45-64: 10%	Largest: 25-34 (38%); next: 18-24 (33%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (27%) RUSSIA (5%) FRANCE (5%) GERMANY (4%) BRAZIL (4%)	Top regions: UNITED STATES (27%), RUSSIA (5%), FRANCE (5%)
Platform Engagement	Instagram: 2,373 avg likes/post · Tiktok: 114,800 avg views/post · Youtube: 14,783 avg views/post	Best reach: Tiktok 114,800 avg views; best engagement: Tiktok 2,625 avg likes

Top Brand Affinities

The Witcher

Score: 7.32

Fallout

Score: 4.56

Vodafone

Score: 4.23

Mortal Kombat

Score: 4.14

Besiktas

Score: 4.10

Kickstarter

Score: 4.08

Final Fantasy

Score: 3.79

Star Wars

Score: 3.47

HBO

Score: 3.39

Jack Daniels

Score: 3.06

Gundam

Score: 3.04

Dr. Martens

Score: 3.01

Brand	Category	Score
The Witcher		7.32
Fallout		4.56
Vodafone		4.23
Mortal Kombat		4.14
Besiktas		4.10
Kickstarter		4.08
Final Fantasy		3.79
Star Wars		3.47
HBO		3.39
Jack Daniels		3.06
Gundam		3.04
Dr. Martens		3.01
Harley-Davidson		2.93
Hot Wheels		2.88
Prismacolor		2.85
Columbia Pictures		2.85
Activision Blizzard		2.69
Monster Beverage		2.67
Galatasaray		2.63
Pokemon Go		2.59
Guinness		2.55
Ubisoft		2.45
Nintendo		2.41
Jaguar		2.38
Montblanc		2.31
League of Legends		2.27
Lego		2.27
Nokia		2.18
Spotify Music		2.14
Warner Bros		2.04
Budweiser		2.04
Boeing		2.01
AMC		1.98
WWE		1.95
DC Entertainment		1.94
BBC		1.93
Marvel Entertainment		1.93
PlayStation		1.92
Fujifilm		1.89
Pokemon		1.88
UFC		1.88
Tinder		1.84
Sony		1.81
Transformers		1.77
Showtime		1.75
Chrysler		1.72
National Geographic		1.70
Paramount Pictures		1.69
Huawei		1.63
Pixar		1.61