The Housemartins
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
22,117
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:04:31 UTC
Genres
Biography
Paul Heaton (vocals, guitar) formed the Housemartins with Ted Key (bass), Stan Cullimore (guitar), and Hugh Whitaker (drums) in 1984. From the outset, the group cultivated a distinctly English image, blending a cynical sense of humor with leftist political leanings and a low-key, commonplace appearance. In 1985, they signed with Go! Discs and by the end of the year, Key was replaced by Norman Cook. "Happy Hour," the Housemartins' third single, became the group's first hit in the summer of 1986, climbing all the way to number three. London O Hull 4, their debut album, followed shortly afterward and, like the single, it cracked the British Top Ten. At the end of the year, the a cappella "Caravan of Love" became a number one hit.
Due to their success in 1986, the Housemartins were award the BPI award for Best Newcomers. Before they recorded their second album, Hugh Whitaker left the band and was replaced by Dave Hemmingway. The People Who Grinned Themselves to Death followed later in 1987, spawning the hit singles "Five Get Over Excited" and "Me and the Farmer." Though the Housemartins were developing into one of the most popular bands within Britain, they broke up in the summer of 1988, claiming they only intended to stay together for three years. In reality, Heaton and Cook were suffering from creative tensions, as the singer wanted to move into sophisticated jazz-pop while the bassist was eager to explore dance music. This difference in taste became apparent in the groups they formed immediately after the disbandment of the Housemartins. Cook formed Beats International, who had a few hits in the early '90s before Cook became a full-time remixer and producer as Fatboy Slim. With drummer Hemmingway, Heaton formed the Beautiful South, which carried on the aesthetic of the Housemartins, but added more complex melodies and arrangements. Toward the end of 1988, a compilation of Housemartins' singles and rarities called Now That's What I Call Quite Good! was released. In 1993, original drummer Hugh Whitaker was imprisoned for wounding with intent and arson attacks on a business partner. ~ Stephen Thomas Erlewine, Rovi
The Housemartins maintains consistent pull among 25-34 & 35-44 audiences across BRAZIL, UNITED KINGDOM, UNITED STATES. The audience leans heavily male (73%), so brand cues around style and status perform well. The clearest reach is on Youtube with 205 avg views per post; Instagram functions as the community touchpoint. Affinity with Ben Sherman, Warner Music, Fred Perry makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 22,117 · Engagements 247 · Rate 1.1% Posts 244 · Views 205 · Avg Likes 247 · Avg Comments 2 · Avg Views 205 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 33% 35-44: 31% 18-24: 17% 45-64: 16% |
Largest: 25-34 (33%); next: 35-44 (31%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
BRAZIL (36%) UNITED KINGDOM (16%) UNITED STATES (9%) ARGENTINA (8%) ITALY (7%) |
Top regions: BRAZIL (36%), UNITED KINGDOM (16%), UNITED STATES (9%) |
| Platform Engagement | Instagram: 244 avg likes/post · Youtube: 205 avg views/post | Best reach: Youtube 205 avg views; best engagement: Instagram 244 avg likes |
Top Brand Affinities
Ben Sherman
Warner Music
Fred Perry
Mixcloud
Barbour
Vauxhall
Marks & Spencer
ALDI
Paul Smith
Amazon Music
Sega
Havaianas
| Brand | Category | Score |
|---|---|---|
| Ben Sherman | 94.93 | |
| Warner Music | 41.03 | |
| Fred Perry | 40.44 | |
| Mixcloud | 16.11 | |
| Barbour | 15.48 | |
| Vauxhall | 15.41 | |
| Marks & Spencer | 15.15 | |
| ALDI | 13.12 | |
| Paul Smith | 11.02 | |
| Amazon Music | 10.12 | |
| Sega | 9.29 | |
| Havaianas | 8.69 | |
| Xerox | 8.58 | |
| Dr. Martens | 8.14 | |
| Guinness | 8.00 | |
| Campari | 7.52 | |
| Amstel | 7.20 | |
| Vivienne Westwood | 7.17 | |
| Cadbury | 6.52 | |
| Mortal Kombat | 6.26 | |
| MTV | 5.98 | |
| Patek Philippe | 5.96 | |
| Cartoon Network | 5.88 | |
| BBC | 5.20 | |
| Hurley | 5.14 | |
| Nespresso | 4.86 | |
| Spotify Music | 4.77 | |
| Tesco | 4.77 | |
| Heinz | 4.41 | |
| Warner Bros | 4.28 | |
| Snoopy And The Peanuts Gang | 4.22 | |
| Nestlé | 3.96 | |
| Jack Daniels | 3.63 | |
| Columbia Pictures | 3.63 | |
| Lush | 3.56 | |
| Tiffany | 3.44 | |
| Tupperware Brands | 3.42 | |
| Star Wars | 3.36 | |
| NBC | 3.34 | |
| Fendi | 3.22 | |
| Pixar | 3.14 | |
| Aperol | 2.96 | |
| Garnier | 2.88 | |
| Nintendo | 2.84 | |
| Coca-Cola | 2.82 | |
| Lego | 2.72 | |
| Jaguar | 2.70 | |
| Showtime | 2.65 | |
| Vogue | 2.56 | |
| Kodak | 2.51 |
Official Profiles
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LoginArtist: The Housemartins
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Top 10 Songs Played Today
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Total Streams (2025-09-24)
Total: 992,496
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















