The Housemartins

The Housemartins

Country: GB

Influence: 54.66% Fanbase: 37.04% Trending: 63.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ben Sherman • 94.93% • Very Strong

As of 2025-09-09

22,117

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:04:31 UTC

Genres

poppopnew romanticnew wave poprocknew waverockalternative rockpop rockeuropeanbritpop

Biography

One of Britain's more popular indie guitar pop groups of the late '80s, the Housemartins' post-Smiths guitar jangle and subtle updating of catchy, melodic British beat groups earned the Hull-based quartet a substantial critical and popular following within the U.K. Though the group never gained much more than a cult following in America, their balance of simple, memorable melodies and cutting sarcasm helped them rise into the British Top Ten, as well as earn consistently strong reviews. The Housemartins broke up in 1988, just before they fully broke into the mainstream. The group's lead songwriter, Paul Heaton, formed the Beautiful South the following year, and his new band capitalized on the success of the Housemartins to become one of the more popular U.K. groups of the early '90s.

Paul Heaton (vocals, guitar) formed the Housemartins with Ted Key (bass), Stan Cullimore (guitar), and Hugh Whitaker (drums) in 1984. From the outset, the group cultivated a distinctly English image, blending a cynical sense of humor with leftist political leanings and a low-key, commonplace appearance. In 1985, they signed with Go! Discs and by the end of the year, Key was replaced by Norman Cook. "Happy Hour," the Housemartins' third single, became the group's first hit in the summer of 1986, climbing all the way to number three. London O Hull 4, their debut album, followed shortly afterward and, like the single, it cracked the British Top Ten. At the end of the year, the a cappella "Caravan of Love" became a number one hit.

Due to their success in 1986, the Housemartins were award the BPI award for Best Newcomers. Before they recorded their second album, Hugh Whitaker left the band and was replaced by Dave Hemmingway. The People Who Grinned Themselves to Death followed later in 1987, spawning the hit singles "Five Get Over Excited" and "Me and the Farmer." Though the Housemartins were developing into one of the most popular bands within Britain, they broke up in the summer of 1988, claiming they only intended to stay together for three years. In reality, Heaton and Cook were suffering from creative tensions, as the singer wanted to move into sophisticated jazz-pop while the bassist was eager to explore dance music. This difference in taste became apparent in the groups they formed immediately after the disbandment of the Housemartins. Cook formed Beats International, who had a few hits in the early '90s before Cook became a full-time remixer and producer as Fatboy Slim. With drummer Hemmingway, Heaton formed the Beautiful South, which carried on the aesthetic of the Housemartins, but added more complex melodies and arrangements. Toward the end of 1988, a compilation of Housemartins' singles and rarities called Now That's What I Call Quite Good! was released. In 1993, original drummer Hugh Whitaker was imprisoned for wounding with intent and arson attacks on a business partner. ~ Stephen Thomas Erlewine, Rovi

The Housemartins Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Housemartins maintains consistent pull among 25-34 & 35-44 audiences across BRAZIL, UNITED KINGDOM, UNITED STATES. The audience leans heavily male (73%), so brand cues around style and status perform well. The clearest reach is on Youtube with 205 avg views per post; Instagram functions as the community touchpoint. Affinity with Ben Sherman, Warner Music, Fred Perry makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Housemartins score 1.12%Moderate bucket.
Brand: Ben ShermanBrand: Warner MusicBrand: Fred Perry
Followers:22,117
Engagements:247
Rate:1.1%
Posts:244
Views:205
Avg Likes:247
Avg Comments:2
Avg Views:205

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 22,117 · Engagements 247 · Rate 1.1%
Posts 244 · Views 205 · Avg Likes 247 · Avg Comments 2 · Avg Views 205
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 33%
35-44: 31%
18-24: 17%
45-64: 16%
Largest: 25-34 (33%); next: 35-44 (31%)
Gender Split Female: 27%
Male: 73%
Non-binary/Other: 0%
Skews male (73%)
Top Countries BRAZIL (36%)
UNITED KINGDOM (16%)
UNITED STATES (9%)
ARGENTINA (8%)
ITALY (7%)
Top regions: BRAZIL (36%), UNITED KINGDOM (16%), UNITED STATES (9%)
Platform Engagement Instagram: 244 avg likes/post · Youtube: 205 avg views/post Best reach: Youtube 205 avg views; best engagement: Instagram 244 avg likes

Top Brand Affinities

Ben Sherman
Score: 94.93
Warner Music
Score: 41.03
Fred Perry
Score: 40.44
Mixcloud
Score: 16.11
Barbour
Score: 15.48
Vauxhall
Score: 15.41
Marks & Spencer
Score: 15.15
ALDI
Score: 13.12
Paul Smith
Score: 11.02
Amazon Music
Score: 10.12
Sega
Score: 9.29
Havaianas
Score: 8.69
Brand Category Score
Ben Sherman 94.93
Warner Music 41.03
Fred Perry 40.44
Mixcloud 16.11
Barbour 15.48
Vauxhall 15.41
Marks & Spencer 15.15
ALDI 13.12
Paul Smith 11.02
Amazon Music 10.12
Sega 9.29
Havaianas 8.69
Xerox 8.58
Dr. Martens 8.14
Guinness 8.00
Campari 7.52
Amstel 7.20
Vivienne Westwood 7.17
Cadbury 6.52
Mortal Kombat 6.26
MTV 5.98
Patek Philippe 5.96
Cartoon Network 5.88
BBC 5.20
Hurley 5.14
Nespresso 4.86
Spotify Music 4.77
Tesco 4.77
Heinz 4.41
Warner Bros 4.28
Snoopy And The Peanuts Gang 4.22
Nestlé 3.96
Jack Daniels 3.63
Columbia Pictures 3.63
Lush 3.56
Tiffany 3.44
Tupperware Brands 3.42
Star Wars 3.36
NBC 3.34
Fendi 3.22
Pixar 3.14
Aperol 2.96
Garnier 2.88
Nintendo 2.84
Coca-Cola 2.82
Lego 2.72
Jaguar 2.70
Showtime 2.65
Vogue 2.56
Kodak 2.51

Official Profiles

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Artist: The Housemartins

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Housemartins today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-24)

Total: 992,496

PLATFORM TOTAL %
Spotify Spotify 992,496 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

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