The Horrors
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
108,526
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:50:42 UTC
Genres
Biography
The Horrors keeps 18-24 & 25-34 audiences engaged throughout MEXICO, UNITED STATES, UNITED KINGDOM. The composition is heavily male (59%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 5,112 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Ann Demeulemeester, MOOG, Fred Perry supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 108,526 · Engagements 1,626 · Rate 1.5% Posts 330 · Views 6,143 · Avg Likes 1,592 · Avg Comments 49 · Avg Views 6,143 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 34% 35-44: 10% 13-17: 5% |
Largest: 18-24 (48%); next: 25-34 (34%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
MEXICO (19%) UNITED STATES (14%) UNITED KINGDOM (11%) BRAZIL (6%) FRANCE (5%) |
Top regions: MEXICO (19%), UNITED STATES (14%), UNITED KINGDOM (11%) |
| Platform Engagement | Instagram: 1,230 avg likes/post · Tiktok: 1,031 avg views/post · Youtube: 5,112 avg views/post | Best reach: Youtube 5,112 avg views; best engagement: Instagram 1,230 avg likes |
Top Brand Affinities
Ann Demeulemeester
MOOG
Fred Perry
Ampeg
Mixcloud
Tate Modern
Vivienne Westwood
Jean Paul Gaultier
Amazon Music
Dr. Martens
Maison Margiela
Ableton
| Brand | Category | Score |
|---|---|---|
| Ann Demeulemeester | 70.13 | |
| MOOG | 39.98 | |
| Fred Perry | 25.22 | |
| Ampeg | 24.51 | |
| Mixcloud | 19.03 | |
| Tate Modern | 12.37 | |
| Vivienne Westwood | 11.48 | |
| Jean Paul Gaultier | 11.09 | |
| Amazon Music | 9.71 | |
| Dr. Martens | 8.88 | |
| Maison Margiela | 8.40 | |
| Ableton | 8.21 | |
| Vauxhall | 6.60 | |
| Lollapalooza | 6.37 | |
| Kodak | 5.76 | |
| Spotify Music | 5.51 | |
| Warner Bros | 5.10 | |
| Pepsi | 4.75 | |
| Alexander McQueen | 4.71 | |
| Loewe | 4.68 | |
| Polaroid | 4.57 | |
| Coachella | 4.38 | |
| Movistar | 4.30 | |
| Columbia Pictures | 4.29 | |
| Guinness | 4.13 | |
| BBC | 4.11 | |
| MTV | 3.75 | |
| Snoopy And The Peanuts Gang | 3.74 | |
| Fujifilm | 3.67 | |
| SoundCloud | 3.50 | |
| Cartoon Network | 3.26 | |
| Tesco | 3.24 | |
| Campari | 3.22 | |
| Olympus | 3.21 | |
| Showtime | 3.09 | |
| Vans | 2.99 | |
| Leica | 2.96 | |
| Lush | 2.89 | |
| Star Wars | 2.74 | |
| Nintendo | 2.73 | |
| Yves Saint Laurent | 2.67 | |
| Jaguar | 2.54 | |
| Marc Jacobs | 2.54 | |
| Topshop | 2.54 | |
| Aperol | 2.46 | |
| Matrix | 2.44 | |
| Paramount Pictures | 2.43 | |
| Tinder | 2.36 | |
| ASOS | 2.34 | |
| HBO | 2.29 |
Official Profiles
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LoginArtist: The Horrors
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Top 10 Songs Played Today
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Total Streams (2025-09-28)
Total: 340,950
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
308,334 | 90.43% |
| [+] |
Audiomack |
19,181 | 5.63% |
| [+] |
Yandex |
13,435 | 3.94% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-17 03:00 UTC | The Horrors | Magazzini Generali | Milan, Italy | |
| 2026-02-20 03:00 UTC | The Horrors | Kiff | Aarau, Switzerland | |
| 2026-02-21 03:00 UTC | The Horrors | Flex | Vienna, Austria | |
| 2026-02-23 03:00 UTC | The Horrors | Fuchs2 | Capital City of Prague, Czechia | |
| 2026-02-24 03:00 UTC | The Horrors | NIEBO | Warsaw, Poland | |
| 2026-02-25 03:00 UTC | The Horrors | A38 ShipShop | Budapest, Hungary |
