The Hoosiers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
108,819
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:06:10 UTC
Genres
Biography
“The News From Nowhere”, released in 2014, was an astonishing return to form. “Doing it on our own terms,” says Irwin, “and actually having a proper say in it, felt wonderful. We had nothing to lose, but a lot to prove.” Shattering their previous run of an album every three to four years the release of 'The Secret Service' – only a year after their third album – reveals a band hitting their stride through a purple patch; improving as they discover they have more to say than ever.
Tension, creativity, democracy, arguments, time apart, coming back together, and then songs. Lots of them. Gone is the self-consciousness of the dog days around their second album; gone, too, the self-doubt. In their place is a deeply rooted – and hard-won – confidence, and a determination to lock back in to the freedom and joy of the early days.
The Hoosiers performs best with fans in the 18-24 range, concentrated in UNITED KINGDOM, UNITED STATES, BRAZIL. Audience composition is male-leaning (53%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 1,904 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward ITV, ASDA, Costa Coffee, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, The Hoosiers is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 108,819 · Engagements 448 · Rate 0.4% Posts 1,708 · Views 3,117 · Avg Likes 435 · Avg Comments 12 · Avg Views 3,117 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 25% 13-17: 8% 35-44: 6% |
Largest: 18-24 (58%); next: 25-34 (25%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED KINGDOM (34%) UNITED STATES (27%) BRAZIL (4%) MEXICO (3%) IRELAND (2%) |
Top regions: UNITED KINGDOM (34%), UNITED STATES (27%), BRAZIL (4%) |
| Platform Engagement | Instagram: 254 avg likes/post · Tiktok: 1,213 avg views/post · Youtube: 1,904 avg views/post | Best reach: Youtube 1,904 avg views; best engagement: Instagram 254 avg likes |
Top Brand Affinities
ITV
ASDA
Costa Coffee
Waitrose
Morrisons
MOOG
Sainsbury's
Vauxhall
Fred Perry
All Saints
Beauty Bay
BBC
| Brand | Category | Score |
|---|---|---|
| ITV | 33.24 | |
| ASDA | 21.72 | |
| Costa Coffee | 15.93 | |
| Waitrose | 15.35 | |
| Morrisons | 15.27 | |
| MOOG | 15.13 | |
| Sainsbury's | 14.88 | |
| Vauxhall | 11.55 | |
| Fred Perry | 11.23 | |
| All Saints | 11.09 | |
| Beauty Bay | 10.92 | |
| BBC | 10.79 | |
| Marks & Spencer | 10.32 | |
| Sennheiser | 10.05 | |
| Pro Tools | 9.79 | |
| Primark | 9.54 | |
| Next | 9.51 | |
| Tate Modern | 9.34 | |
| Lush | 8.88 | |
| boohoo | 8.04 | |
| River Island | 7.66 | |
| Amazon Music | 7.52 | |
| Tesco | 7.31 | |
| Ableton | 7.09 | |
| Selfridges | 6.72 | |
| Cadbury | 6.66 | |
| The Body Shop | 6.15 | |
| ASOS | 5.95 | |
| Topshop | 5.68 | |
| Guinness | 5.65 | |
| Dr. Martens | 5.54 | |
| T.G.I. Friday's | 5.44 | |
| Showtime | 5.31 | |
| Emporium | 5.12 | |
| ALDI | 5.11 | |
| Sega | 4.74 | |
| Haribo | 4.71 | |
| Spotify Music | 4.61 | |
| Kickstarter | 4.55 | |
| Columbia Pictures | 4.53 | |
| Harrods | 4.50 | |
| Lindt | 4.46 | |
| The Witcher | 4.33 | |
| Fallout | 4.22 | |
| Polaroid | 4.16 | |
| AMC | 4.05 | |
| Baileys | 3.88 | |
| Sunnies Studios | 3.82 | |
| Lego | 3.57 | |
| Faber-Castell | 3.25 |
Official Profiles
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LoginArtist: The Hoosiers
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-01 02:30 UTC | The Hoosiers | Princess Pavilion | Falmouth, United Kingdom |
