The Holydrug Couple

The Holydrug Couple — rock artist from CL.

With a sound that evokes the dreamlike natural wonders of their homeland, duo the Holydrug Couple rose out of the burgeoning psychedelic rock scene rising out…

Influence: 53.74% Fanbase: 30.55% Trending: 65.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 51.28% • Very Strong

As of 2025-09-09

17,576

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:35:10 UTC

Genres

rockneo-psychedelicindie garage rockrockpsychedelic rockalternativealternative

Biography

With a sound that evokes the dreamlike natural wonders of their homeland, duo the Holydrug Couple rose out of the burgeoning psychedelic rock scene rising out of Chile in the early 2010s. Based in Santiago, members Ives Sepúlveda and Manuel Parra cultivated a drifting, sometimes bluesy sound that weaved a gentle, repetitive tapestry of guitar, drums, and vocals that earned them a deal with American label Sacred Bones where they issued a set of acclaimed albums including 2017's ambitious Soundtrack for Pantanal.

Formed in 2008, the pair eventually made their debut in 2011 with the self-released Awe, before quickly getting the attention of the eclectic, Brooklyn-based label Sacred Bones, where they released their Ancient Land EP the following year. In early 2013, the pair emerged from their home studio with Noctuary, their first full-length for Sacred Bones, followed by a cassette of album demos from their BYM label.

After extensive touring, the band returned with the limited lathe-cut 7" single "Everyone Knows All" b/w "Quetzal" in 2014. Moonlust, their sophomore full-length for Sacred Bones, was prefaced by the singles "Dreamy" and "Baby, I'm Going Away." The album was released in May. Consisting of what the band calls an "unreal group of songs for one of the best non-existing movies of all time", the ambitious Soundtrack for Pantanal dropped in 2017. Inspired by classic pop records of the '60s and '70s, the Holydrug Couple applied their cerebral psych tone to a particularly melodic set of songs on 2018's Hyper Super Mega. ~ Gregory Heaney, Rovi

Top Brand Affinities

Report Date: 2025-09-09

The Holydrug Couple is a clear fit for 18-24 & 25-34 audiences with strength across CHILE, UNITED STATES, MEXICO. The audience is heavily male (70%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (90 avg views per post); Instagram builds the community layer. Affinity data highlights MOOG, Ampeg, Movistar, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Holydrug Couple score 1.84% — Moderate bucket.

Brand: MOOGBrand: AmpegBrand: Movistar

Followers:17,576

Engagements:324

Rate:1.8%

Posts:503

Avg Likes:324

Avg Comments:15

Avg Views:90

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,576 · Engagements 324 · Rate 1.8% Posts 503 · Views 90 · Avg Likes 324 · Avg Comments 15 · Avg Views 90	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 36% 35-44: 7% 13-17: 5%	Largest: 18-24 (50%); next: 25-34 (36%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	CHILE (17%) UNITED STATES (17%) MEXICO (16%) ARGENTINA (8%) BRAZIL (8%)	Top regions: CHILE (17%), UNITED STATES (17%), MEXICO (16%)
Platform Engagement	Instagram: 321 avg likes/post · Youtube: 90 avg views/post	Best reach: Youtube 90 avg views; best engagement: Instagram 321 avg likes

Top Brand Affinities

MOOG

Score: 51.28

Ampeg

Score: 43.92

Movistar

Score: 24.04

Mixcloud

Score: 23.92

Ableton

Score: 20.11

Lollapalooza

Score: 17.45

Akai

Score: 13.22

Pro Tools

Score: 9.00

Kodak

Score: 8.71

Spotify Music

Score: 8.69

LATAM

Score: 7.62

SoundCloud

Score: 7.26

Brand	Category	Score
MOOG		51.28
Ampeg		43.92
Movistar		24.04
Mixcloud		23.92
Ableton		20.11
Lollapalooza		17.45
Akai		13.22
Pro Tools		9.00
Kodak		8.71
Spotify Music		8.69
LATAM		7.62
SoundCloud		7.26
Suavecito		5.95
Fujifilm		4.96
Cafecito		4.39
Olympus		4.28
Polaroid		4.08
Leica		3.74
Coachella		3.45
Dr. Martens		3.00
Beats Electronics		2.74
Pepsi		2.69
Tinder		2.57
Paramount Pictures		2.47
Warner Bros		2.46
Jaguar		2.42
Nintendo		2.33
Matrix		2.23
Pantone Inc		2.14
MTV		2.12
Budweiser		2.02
Vans		1.84
Adobe		1.73
Airbnb		1.68
Cadillac		1.61
musical.ly		1.39
Tesla Motors		1.38
Guinness		1.36
Red Bull		1.36
Nikon		1.35
Yamaha		1.34
Sony		1.28
Heineken		1.26
Canon		1.25
Pixar		1.17
Pokemon Go		1.15
Levi's		1.14
National Geographic		1.11
Star Wars		1.07
HBO		1.07