The Hold Steady
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
35,005
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:49:12 UTC
Genres
Biography
Vocalist/guitarist Craig Finn (ex-Lifter Puller) formed the Hold Steady after moving to New York from Minneapolis in 2000. Wanting to capture the sound of bands such as the Replacements and the Grifters, he recruited guitarist Tad Kubler (also ex-Lifter Puller), drummer Judd Counsell, and bassist Galen Polivka. Recording mostly live, the band released its debut, Almost Killed Me, on Frenchkiss Records in March 2004. Dave Gardener (Rocket from the Crypt, Drive Like Jehu) and Dean Botulonis signed on to produce Separation Sunday, which arrived in 2005. The World/Inferno Friendship Society's Franz Nicolay (keyboards) and Bobby Drake (drums), formerly of End Transmission and Arm, were also added to the Hold Steady lineup. The band's third effort, 2006's Boys and Girls in America, marked its first release for Vagrant. After writing the majority of their fourth record on the road, the Hold Steady returned to John Agnello's Water Music studio to record Stay Positive, their most heavily produced effort. In July of 2008, the album was released by both Vagrant and Rough Trade.
In 2010, the band announced the departure of Franz Nicolay. Later that same year, they released their fifth album, Heaven Is Whenever. In 2012, they went on a brief hiatus, with frontman Craig Finn releasing his debut solo album, Clear Heart Full Eyes. Regrouping with new guitarist Steve Selvidge in 2013, the revitalized five-piece reentered the studio to record a track for the Game of Thrones soundtrack that was also released as a limited-edition single on Record Store Day 2013. Near the beginning of 2014, they issued their sixth album, Teeth Dreams, as well as the covers EP RAGS -- all proceeds from the EP went to help the children of longtime Hold Steady fan Mike "Jersey Mike" Van Jura, who sadly passed away in 2012. After the band finished touring for Teeth Dreams, Finn began work on a solo album. The more intimate and personal Faith in the Future was produced by Josh Kaufman and released by Partisan Records in late 2015. He played solo shows throughout the first half of the year, then turned his attention back to Hold Steady business, namely deluxe reissues of Almost Killed Me and Separation Sunday. They arrived at the end of 2016 and to celebrate, the band (which welcomed back Franz Nicolay) played festivals and a series of sold-out shows in Brooklyn.
The Hold Steady returned in August 2019 with Thrashing Thru the Passion, which contained some tracks previously released on a series of EPs that appeared between 2017 and 2019. That same year, they returned to the studio with producer Josh Kaufman and engineer D. James Goodwin to start recording their eighth album. Laid down in two separate sessions, the group embarked on a series of celebratory weekend shows that saw them play several end-of-the-week residencies in major cities, including a three-night stand in London in March 2020, while debuting some of the new material. After wrapping up their London shows, the COVID-19 pandemic forced the band to return to New York and cancel the remaining weekend gigs on their schedule, and the album's release was put on hold. At the end of 2020 the Hold Steady issued the single "Family Farm," quickly followed in early 2021 by "Heavy Covenant" and "Spices." The tracks were previews of Open Door Policy, issued by the band's Positive Jams label in February 2021. The group's ninth album, March 2023's The Price of Progress, was one of their richest offerings to date, with strings and horns adding weight to the arrangements as Finn delivered ten story-songs full of vivid imagery and compelling characters. Four months later, the Hold Steady teamed with author Michael Hann to publish The Gospel of the Hold Steady: How a Resurrection Really Feels, a book of essays from and about the band, with contributions from their fans and some of their favorite authors. ~ Kenyon Hopkin & Rich Wilson, Rovi
The Hold Steady reliably reaches 25-34 & 35-44 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The base is heavily male (85%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (19,597 avg views per post); Instagram layers on depth and replies. The audience sits near Ampeg, MOOG, Coors, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 35,005 · Engagements 416 · Rate 1.2% Posts 2,202 · Views 19,597 · Avg Likes 478 · Avg Comments 23 · Avg Views 19,597 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 35-44: 24% 18-24: 20% 45-64: 19% |
Largest: 25-34 (35%); next: 35-44 (24%) |
| Gender Split |
Female: 15% Male: 85% Non-binary/Other: 0% |
Skews male (85%) |
| Top Countries |
UNITED STATES (58%) UNITED KINGDOM (14%) CANADA (7%) AUSTRALIA (4%) BRAZIL (2%) |
Top regions: UNITED STATES (58%), UNITED KINGDOM (14%), CANADA (7%) |
| Platform Engagement | Instagram: 283 avg likes/post · Youtube: 19,597 avg views/post | Best reach: Youtube 19,597 avg views; best engagement: Instagram 283 avg likes |
Top Brand Affinities
Ampeg
MOOG
Coors
Jameson
Pilsner Urquell
Amazon Music
Verizon
Kickstarter
Paramount Pictures
Columbia Pictures
Spotify Music
Kroger
| Brand | Category | Score |
|---|---|---|
| Ampeg | 44.64 | |
| MOOG | 17.47 | |
| Coors | 9.39 | |
| Jameson | 9.11 | |
| Pilsner Urquell | 8.86 | |
| Amazon Music | 8.52 | |
| Verizon | 8.03 | |
| Kickstarter | 7.28 | |
| Paramount Pictures | 7.07 | |
| Columbia Pictures | 7.04 | |
| Spotify Music | 6.32 | |
| Kroger | 6.18 | |
| Busch | 6.06 | |
| Gillette | 5.94 | |
| Guinness | 5.88 | |
| NHL | 5.75 | |
| Walgreens | 5.65 | |
| Lollapalooza | 5.46 | |
| Budweiser | 5.36 | |
| Oculus | 5.28 | |
| Margaritaville | 4.63 | |
| Emporium | 4.43 | |
| Taco Bell | 4.33 | |
| Showtime | 4.32 | |
| WWE | 4.24 | |
| Nixon | 4.24 | |
| Campari | 4.03 | |
| Bethesda Softworks | 3.97 | |
| Heinz | 3.94 | |
| Cadillac | 3.93 | |
| iHeartRadio Music Awards | 3.88 | |
| FedEx | 3.76 | |
| MTV | 3.66 | |
| Warner Bros | 3.60 | |
| ESPN | 3.50 | |
| Airbnb | 3.41 | |
| Gatorade | 3.35 | |
| NFL | 3.31 | |
| Coachella | 3.26 | |
| Leica | 3.26 | |
| Kodak | 3.08 | |
| Pixar | 2.98 | |
| Costco | 2.93 | |
| Tinder | 2.82 | |
| NBC | 2.81 | |
| Star Wars | 2.75 | |
| The Olympic Games | 2.75 | |
| Comedy Central | 2.72 | |
| Lego | 2.65 | |
| Activision Blizzard | 2.57 |
Official Profiles
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LoginArtist: The Hold Steady
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-06 03:00 UTC | The Hold Steady | The Dome | London, United Kingdom | |
| 2026-03-06 03:00 UTC | The Hold Steady | Downstairs at The Dome | London, United Kingdom | |
| 2026-03-07 02:00 UTC | The Hold Steady | Electric Ballroom | London, United Kingdom | |
| 2026-03-08 02:00 UTC | The Hold Steady | Electric Ballroom | London, United Kingdom | |
| 2026-03-09 02:00 UTC | The Hold Steady | Dingwalls | London, United Kingdom |















