The Hics
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
35,726
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 22:42:17 UTC
Genres
Biography
They fuse their vocal styles to form a harmonic synergy, born from their love of Jazz, Soul, Electronic and Folk.
The Hics draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, SOUTH AFRICA, UNITED KINGDOM. The skew is heavily male (58%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 601 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Akai, Pro Tools, Amazon Music makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 35,726 · Engagements 1,794 · Rate 5.0% Posts 571 · Views 994 · Avg Likes 1,786 · Avg Comments 42 · Avg Views 994 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 37% 35-44: 7% 13-17: 5% |
Largest: 18-24 (50%); next: 25-34 (37%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (54%) SOUTH AFRICA (9%) UNITED KINGDOM (9%) NIGERIA (4%) BRAZIL (3%) |
Top regions: UNITED STATES (54%), SOUTH AFRICA (9%), UNITED KINGDOM (9%) |
| Platform Engagement | Instagram: 1,689 avg likes/post · Tiktok: 393 avg views/post · Youtube: 601 avg views/post | Best reach: Youtube 601 avg views; best engagement: Instagram 1,689 avg likes |
Top Brand Affinities
Akai
Pro Tools
Amazon Music
Ableton
SoundCloud
Mixcloud
New Era
Beats Electronics
Foot Locker
Hennessy
Champion
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Akai | 20.56 | |
| Pro Tools | 16.80 | |
| Amazon Music | 16.64 | |
| Ableton | 16.48 | |
| SoundCloud | 13.99 | |
| Mixcloud | 13.57 | |
| New Era | 9.26 | |
| Beats Electronics | 9.14 | |
| Foot Locker | 7.28 | |
| Hennessy | 7.20 | |
| Champion | 7.00 | |
| Spotify Music | 6.74 | |
| Sneaker News | 6.74 | |
| Tate Modern | 6.60 | |
| Rockstar Games | 6.59 | |
| Power Rangers | 5.71 | |
| ESPN | 5.50 | |
| Urban Outfitters | 5.47 | |
| Verizon | 5.44 | |
| Kodak | 5.35 | |
| Nice Kicks | 4.83 | |
| iHeartRadio Music Awards | 4.80 | |
| Los Angeles Lakers | 4.40 | |
| Sneakerhead | 4.40 | |
| NBA | 4.33 | |
| Fenty beauty | 4.30 | |
| Sega | 4.25 | |
| Coachella | 4.09 | |
| MTV | 3.84 | |
| Paramount Pictures | 3.68 | |
| ASOS | 3.61 | |
| Dr. Martens | 3.48 | |
| Mortal Kombat | 3.39 | |
| NFL | 3.22 | |
| Cartoon Network | 3.22 | |
| Supreme | 3.10 | |
| Nickelodeon | 3.06 | |
| FashionNova | 2.80 | |
| Stüssy | 2.80 | |
| Timberland | 2.80 | |
| Matrix | 2.77 | |
| New Balance | 2.76 | |
| Target | 2.75 | |
| Fujifilm | 2.69 | |
| Polaroid | 2.56 | |
| Carhartt | 2.47 | |
| Vans | 2.46 | |
| Sprite | 2.44 | |
| NBC | 2.41 | |
| Lollapalooza | 2.31 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
