The Head and the Heart

The Head and the Heart — pop artist from US.

The Head and The Heart, a band formed in 2009, have released five albums, starting with a debut on Sub Pop and subsequent albums on Warner Records. Following…

Influence: 67.80% Fanbase: 62.25% Trending: 70.58% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 22.70% • Very Strong

As of 2025-09-10

471,520

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:30:37 UTC

Genres

popindie popseattle indiepoprockmodern rockalternativealternativeamericannew americanabluesstomp and hollerfolk & traditionalindie folkfolk-pop

Biography

The Head and The Heart, a band formed in 2009, have released five albums, starting with a debut on Sub Pop and subsequent albums on Warner Records. Following their 2022 tour, the band regrouped in Richmond, Va., to take control of their future, self-producing their latest work. Their latest single, "Arrow," reflects their renewed sense of unity and self-belief after a year of collaborative sessions in Richmond and Seattle.

Top Brand Affinities

Report Date: 2025-09-10

The Head and the Heart is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, CANADA. The audience is female-leaning (53%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (3,067 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Live Nation, Warby Parker, Peloton points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Head and the Heart score 0.44% — Low bucket.

Brand: Live NationBrand: Warby ParkerBrand: Peloton

Followers:471,520

Engagements:2,076

Rate:0.4%

Posts:1,605

Avg Likes:2,057

Avg Comments:42

Avg Views:4,845

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 471,520 · Engagements 2,076 · Rate 0.4% Posts 1,605 · Views 4,845 · Avg Likes 2,057 · Avg Comments 42 · Avg Views 4,845	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 33% 35-44: 12% 45-64: 6%	Largest: 18-24 (43%); next: 25-34 (33%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (51%) BRAZIL (6%) CANADA (6%) INDIA (5%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (51%), BRAZIL (6%), CANADA (6%)
Platform Engagement	Instagram: 1,750 avg likes/post · Tiktok: 3,067 avg views/post · Youtube: 1,778 avg views/post	Best reach: Tiktok 3,067 avg views; best engagement: Instagram 1,750 avg likes

Top Brand Affinities

Live Nation

Score: 22.70

Warby Parker

Score: 19.89

Peloton

Score: 18.43

Pacific Northwest Wonderland

Score: 16.24

Coors

Score: 13.41

Madewell

Score: 13.27

Free People

Score: 10.24

Anthropologie

Score: 9.23

Lollapalooza

Score: 8.25

Amazon Music

Score: 7.95

J.Crew

Score: 7.40

Verizon

Score: 7.17

Brand	Category	Score
Live Nation		22.70
Warby Parker		19.89
Peloton		18.43
Pacific Northwest Wonderland		16.24
Coors		13.41
Madewell		13.27
Free People		10.24
Anthropologie		9.23
Lollapalooza		8.25
Amazon Music		7.95
J.Crew		7.40
Verizon		7.17
Bonneville		6.79
Kroger		6.51
Gillette		6.12
The Home Depot		6.10
Busch		6.09
Target		5.34
Margaritaville		5.34
NORDSTROM		5.16
Paramount Pictures		5.05
Coachella		4.78
Airbnb		4.69
OLD NAVY		4.65
Urban Outfitters		4.49
HomeGoods		4.46
American Airlines		4.45
Kickstarter		4.44
Holden		4.31
BarkBox		4.29
iHeartRadio Music Awards		4.24
Taco Bell		4.18
Lululemon Athletica		4.13
Cadillac		4.09
Heinz		3.91
Guinness		3.87
Showtime		3.85
ESPN		3.85
FedEx		3.80
Spotify Music		3.71
American Eagle		3.57
Polaroid		3.55
NHL		3.34
Geocaching		3.24
Tinder		3.24
Sunnies Studios		3.17
The Olympic Games		3.15
Carhartt		3.06
Chipotle Mexican Grill		2.99
Columbia Pictures		2.93