The Haunted Youth
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
22,321
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 10:05:02 UTC
Genres
Biography
The dreamy guitar, melancholic synths and velvety voice of Liebens all combine to form the characteristic sound people from many generations have come to love so much. And while Liebens often sings about his personal experiences and feelings, many people can relate to the songs as they, for all their predominantly dark themes, also carry a message of hope and create a sense of connection and belonging.
2024 marks the beginning of the second chapter in the band’s thrilling story, working on new songs and eventually a new album. The first new single is ‘Into You’, up-tempo indie pop with a summery vibe and The Cure-like synths, while the lyrics are melancholic, musing about longing and love. Taking a break from recording, The Haunted Youth will be playing a couple of festivals this year, like Best Kept Secret and Pukkelpop.
The Haunted Youth performs best with fans in the 25-34 range, concentrated in BELGIUM, NETHERLANDS, UNITED STATES. Audience composition is heavily male (78%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 42,439 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Delhaize, Efteling, Albert Heijn, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, The Haunted Youth is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 22,321 · Engagements 1,708 · Rate 7.7% Posts 43 · Views 43,191 · Avg Likes 1,634 · Avg Comments 95 · Avg Views 43,191 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 33% 18-24: 32% 35-44: 20% 45-64: 12% |
Largest: 25-34 (33%); next: 18-24 (32%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
BELGIUM (33%) NETHERLANDS (10%) UNITED STATES (9%) FRANCE (7%) SPAIN (7%) |
Top regions: BELGIUM (33%), NETHERLANDS (10%), UNITED STATES (9%) |
| Platform Engagement | Instagram: 929 avg likes/post · Tiktok: 752 avg views/post · Youtube: 42,439 avg views/post | Best reach: Youtube 42,439 avg views; best engagement: Instagram 929 avg likes |
Top Brand Affinities
Delhaize
Efteling
Albert Heijn
Ampeg
MOOG
Tomorrowland
Mixcloud
Sennheiser
Hema
Zalando
Ableton
Stella Artois
| Brand | Category | Score |
|---|---|---|
| Delhaize | 151.38 | |
| Efteling | 44.96 | |
| Albert Heijn | 41.35 | |
| Ampeg | 31.76 | |
| MOOG | 26.66 | |
| Tomorrowland | 20.50 | |
| Mixcloud | 15.96 | |
| Sennheiser | 15.36 | |
| Hema | 13.37 | |
| Zalando | 13.24 | |
| Ableton | 11.43 | |
| Stella Artois | 9.51 | |
| Pro Tools | 8.64 | |
| Tate Modern | 7.51 | |
| Dr. Martens | 6.89 | |
| Spotify Music | 6.67 | |
| Kodak | 5.92 | |
| SoundCloud | 4.84 | |
| Fujifilm | 4.62 | |
| Polaroid | 4.59 | |
| Patek Philippe | 4.43 | |
| Philips | 4.05 | |
| Urban Outfitters | 3.80 | |
| Citroen | 3.78 | |
| Martini | 3.72 | |
| Nespresso | 3.61 | |
| Pull&Bear | 3.44 | |
| Lollapalooza | 3.14 | |
| Carrefour | 2.97 | |
| Aperol | 2.89 | |
| Showtime | 2.71 | |
| Carhartt | 2.67 | |
| Vans | 2.55 | |
| Geocaching | 2.49 | |
| IKEA | 2.25 | |
| Beats Electronics | 2.23 | |
| Guinness | 2.23 | |
| MTV | 2.22 | |
| Coachella | 2.17 | |
| Peugeot | 2.07 | |
| Sony | 2.01 | |
| ASOS | 2.01 | |
| Tinder | 1.98 | |
| Lego | 1.92 | |
| A Game of Tones | 1.89 | |
| H&M | 1.79 | |
| HBO | 1.77 | |
| Lush | 1.65 | |
| Nikon | 1.57 | |
| Levi's | 1.55 |
Official Profiles
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LoginArtist: The Haunted Youth
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-04-04 02:30 UTC | The Haunted Youth | Colours Hoxton | London, United Kingdom | |
| 2026-04-05 02:00 UTC | The Haunted Youth | Trabendo | Paris, France | |
| 2026-04-07 02:00 UTC | The Haunted Youth | Paradiso Grote Zaal | Amsterdam, Netherlands | |
| 2026-04-08 02:00 UTC | The Haunted Youth | Paradiso Grote Zaal | Amsterdam, Netherlands | |
| 2026-04-10 03:00 UTC | The Haunted Youth | Hole44 | Berlin, Germany | |
| 2026-04-11 03:00 UTC | The Haunted Youth | Molotow | Hamburg, Germany | |
| 2026-04-12 02:00 UTC | The Haunted Youth | Artheater | Cologne, Germany |
