The Guess Who

The Guess Who

Country: CA

Influence: 64.11% Fanbase: 48.77% Trending: 71.78% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-08

24,400

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-29 05:39:09 UTC

Genres

popbubblegum popcountrycountry rockrockrockroots rockalbum rockhard rockheartland rocksoft rockblues rockclassic rockmellow goldclassic canadian rockpop rockpsychedelic rockfolk & traditionalfolk rock

Biography

While the Guess Who did have several hits in America, they were superstars in their home country of Canada during the 1960s and early '70s. The band grew out of vocalist/guitarist Chad Allan (born Allan Kobel) and guitarist Randy Bachman's Winnipeg-based group Chad Allan and the Expressions, originally known as first the Silvertones and then the Reflections. The remainder of the lineup featured bassist Jim Kale, pianist Bob Ashley, and drummer Garry Peterson. The Expressions recorded a cover of Johnny Kidd and the Pirates' "Shakin' All Over" in 1965, which became a surprise hit in Canada and reached the U.S. Top 40. When the Expressions recorded an entire album of the same name, its record company, Quality, listed their name as "Guess Who?" on the jacket, hoping to fool record buyers into thinking that the British Invasion-influenced music was actually by a more famous group in disguise. Ashley had been replaced by keyboardist/vocalist Burton Cummings, who became lead vocalist when Allan departed in 1966. The Guess Who embarked on an unsuccessful tour of England and returned home to record commercials and appear on the television program Let's Go, hosted by Chad Allan. However, further American success eluded the Guess Who until the 1969 Top Ten hit "These Eyes"; the recording session for the accompanying album, Wheatfield Soul, was paid for by producer Jack Richardson, who mortgaged his house to do so. Canned Wheat Packed by the Guess Who produced three Top 40 singles later that year. In 1970, the Guess Who released the cuttingly sarcastic riff-rocker "American Woman," which, given its anti-American putdowns, ironically became their only U.S. chart-topper. The album of the same name became their first U.S. Top Ten and first gold album, and the group performed for President and Mrs. Nixon and Prince Charles at the White House. (Pat Nixon requested that "American Woman" be dropped from the set list.) Trouble was brewing on the horizon, though. Guitarist Bachman, having recently converted to Mormonism, took issue with the band's typical rock & roll lifestyle, leading to clashes with Cummings. Finding the atmosphere unbearable, Bachman left the group in July 1970 and formed Brave Belt with Chad Allan, which later evolved into Bachman-Turner Overdrive. His place in the Guess Who was taken by Kurt Winter and Greg Leskiw, and the title track from their next album, "Share the Land," climbed into the Top Ten later that year, and several more singles charted afterwards. The group returned to the Top Ten one last time in 1974 with the novelty single "Clap for the Wolfman," featuring dialogue by deejay Wolfman Jack. Burdened by shifting personnel and loss of direction, Cummings broke up the band in 1975 and tried a solo career. The lineup from the Guess Who's glory years reunited in 1983, and a version of the group with constantly shifting musicians (occasionally original members) continues to tour. ~ Steve Huey

The Guess Who Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Guess Who reaches 45-64 & 25-34 audiences concentrated in UNITED STATES, CANADA, BRAZIL. The demographic tilt is heavily male (67%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 10,131 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Guess Who score 0.96%Low bucket.
Followers:24,400
Engagements:234
Rate:1.0%
Posts:36
Views:10,131
Avg Likes:218
Avg Comments:10
Avg Views:10,131

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 24,400 · Engagements 234 · Rate 1.0%
Posts 36 · Views 10,131 · Avg Likes 218 · Avg Comments 10 · Avg Views 10,131
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 35%
25-34: 23%
35-44: 20%
18-24: 19%
Largest: 45-64 (35%); next: 25-34 (23%)
Gender Split Female: 33%
Male: 67%
Non-binary/Other: 0%
Skews male (67%)
Top Countries UNITED STATES (57%)
CANADA (14%)
BRAZIL (6%)
MEXICO (2%)
UNITED KINGDOM (2%)
Top regions: UNITED STATES (57%), CANADA (14%), BRAZIL (6%)
Platform Engagement Youtube: 10,131 avg views/post Best reach: Youtube 10,131 avg views; best engagement: Youtube 218 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: The Guess Who

Date Range: 2025-12-29 → 2025-12-29
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-01 04:00 UTC The Guess Who OLG Stage at Fallsview Casino Niagara Falls, Canada
2026-02-23 16:00 UTC Rock Legends Cruise 2026 Liberty of the Seas Fort Lauderdale, United States

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