The Grogans

The Grogans — rock artist from AU.

The Grogans are one of Australia’s hardest working young bands, with a humble ethos matched only by their down to earth mentality in making music. Forming in…

Influence: 52.20% Fanbase: 30.63% Trending: 62.99% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Vegemite • 29.20% • Very Strong

As of 2025-09-09

47,953

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:44 UTC

Genres

rockrockpunkaustralian garage punk

Biography

The Grogans are one of Australia’s hardest working young bands, with a humble ethos matched only by their down to earth mentality in making music.

Forming in 2016 whilst in high school, the Melbourne/Naarm trio haven’t stopped since, releasing 3 EPs ‘Cacteyed’, ‘Twangs n Cans’ and ‘Grogan Grove’, and 4 albums in ‘Just What You Want’, ‘Day To Day’, ‘Which Way Is Out’ and most recently 'Find Me A Cloud'. Each release has seen the genre-hopping trio showcase their musical ability, touching on blues, surf and garage rock as well as manoeuvres in punk and psych.

The Grogans have supported an array of Australian & international acts including Ocean Alley, WAVVES (US), Hockey Dad and The Chats as well as sharing festival line-ups with Franz Ferdinand, Los Bitchos and The Teskey Brothers.

The band have completed a plethora of AUS/NZ and UK/EU tours which have included sell out shows all over the world as well as appearances at national and international festivals including Your & Owls (NSW), Wanderer Festival (NSW), NYE on the Hill (VIC), Dauwpop Festival (NL), London Calling (NL), Beast Of A Feast (NZ), NinchFest (VIC) among others.

Top Brand Affinities

Report Date: 2025-09-09

The Grogans commands interest from 18-24 & 25-34 audiences in AUSTRALIA, UNITED STATES, NEW ZEALAND. With a heavily male (65%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (1,167 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Vegemite, Coles, Sunnies Studios points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Grogans score 3.07% — Very Strong bucket.

Brand: VegemiteBrand: ColesBrand: Sunnies Studios

Followers:47,953

Engagements:1,474

Rate:3.1%

Posts:1,072

Avg Likes:1,466

Avg Comments:9

Avg Views:1,526

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 47,953 · Engagements 1,474 · Rate 3.1% Posts 1,072 · Views 1,526 · Avg Likes 1,466 · Avg Comments 9 · Avg Views 1,526	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 29% 35-44: 13% 13-17: 6%	Largest: 18-24 (48%); next: 25-34 (29%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	AUSTRALIA (80%) UNITED STATES (7%) NEW ZEALAND (5%) UNITED KINGDOM (2%) CANADA (1%)	Top regions: AUSTRALIA (80%), UNITED STATES (7%), NEW ZEALAND (5%)
Platform Engagement	Instagram: 1,325 avg likes/post · Tiktok: 1,167 avg views/post · Youtube: 359 avg views/post	Best reach: Tiktok 1,167 avg views; best engagement: Instagram 1,325 avg likes

Top Brand Affinities

Vegemite

Score: 29.20

Coles

Score: 23.39

Sunnies Studios

Score: 15.26

Kmart

Score: 14.93

Woolworths

Score: 11.17

Billabong

Score: 10.47

Qantas

Score: 10.04

Volcom

Score: 8.64

Holden

Score: 6.81

Spotify Music

Score: 6.67

Free People

Score: 6.32

New Line Cinema

Score: 5.44

Brand	Category	Score
Vegemite		29.20
Coles		23.39
Sunnies Studios		15.26
Kmart		14.93
Woolworths		11.17
Billabong		10.47
Qantas		10.04
Volcom		8.64
Holden		6.81
Spotify Music		6.67
Free People		6.32
New Line Cinema		5.44
Ableton		4.93
Hurley		4.36
Kodak		4.36
Urban Outfitters		4.05
SoundCloud		3.92
Showtime		3.61
Lollapalooza		3.51
ABC		3.21
Aperol		3.16
Emporium		3.03
Tinder		2.90
Polaroid		2.89
Coachella		2.76
Dr. Martens		2.57
Chrysler		2.44
Budweiser		2.35
Nickelodeon		2.34
McLaren		2.29
Carhartt		2.27
GoPro		2.18
Guinness		2.13
Oakley		1.93
The North Face		1.92
The Olympic Games		1.73
Gymshark		1.67
Fujifilm		1.62
Lush		1.54
Airbnb		1.38
Red Bull		1.35
Bellagio		1.27
Vans		1.23
Converse		1.17
WWE		1.11
Beats Electronics		1.11
Pixar		1.06
Calvin Klein		1.04
Volvo		0.99
Toyota		0.94