The Good, the Bad & the Queen
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
28,396
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 16:48:16 UTC
Genres
Biography
At the end of those sessions, Albarn gave the Nigerian tapes to Gorillaz producer Danger Mouse and the music radically evolved into the Good, the Bad & the Queen, with the idea that this, despite its African origins, would be music about London. Initially, Albarn toyed with the idea that this would be a solo project, but it turned into a full-fledged band -- a band that now needed a bassist. Albarn called up Clash bassist Paul Simonon, who had retired from music over a decade earlier to paint. Simonon was convinced to join the project, which now had an irresistible angle: the auteurs behind Parklife and London Calling, two quintessentially London LPs and two bona fide classics, were teaming up to make music about the town again. The resulting music may have had sounded little like either Parklife or London Calling -- it was a moody, languid affair, owing much to the Specials -- but it bore trademarks of all four musicians, from Albarn's ongoing obsession with music hall and pop songwriting to Simonon's loping basslines to Allen's rhythms to Tong's sensitive tonal colorings.
Before they released a record, the Good, the Bad & the Queen first started playing concerts, unveiling their complete album at a series of concerts, culminating with a gig at Camden's Roundhouse just before their debut single, "Herculean," hit the shops. This spooky single appropriately surfaced the day before Halloween in 2006, followed by "Kingdom of Doom" in January 2007. The full-length The Good, the Bad & the Queen appeared that month as well on both sides of the Atlantic, greeted with uniformly positive (sometimes enthusiastic) reviews. Shortly after the album's release, Albarn began to insist in press interviews that this band had no official name, a bit of an odd move considering the numerous articles, written in 2006 as the group was recording that called the outfit the Good, the Bad & the Queen. The quartet went on tour in the spring of 2007, playing events in New York and the Coachella festival.
The Good, The Bad & The Queen went quiet after 2007, yet the members stayed in contact. Simonon and Tong both appeared on Plastic Beach, the 2010 album by Gorillaz, while Albarn and Allen teamed up with Flea for the 2012 album Rocket Juice & the Moon. TGTBTQ reunited to play an anniversary concert for Greenpeace at London's Coronet Theatre in November 2011, while Allen and Tong played on Albarn's Dr. Dee album in 2012. It wasn't until 2014 that Albarn announced the possibility of a new album from the Good, The Bad & The Queen, but the record he murmured about that year never appeared. The group didn't return to action until November of 2018, when they released Merrie Land. Produced by Tony Visconti, Merrie Land chronicled Britain during the era of Brexit. ~ Stephen Thomas Erlewine, Rovi
The Good, the Bad & the Queen resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, MEXICO. The demographic is heavily male (57%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 3,010 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Fred Perry, Ampeg, MOOG maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 28,396 · Engagements 3,010 · Rate 10.6% Posts 119 · Views 0 · Avg Likes 3,010 · Avg Comments 49 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 30% 35-44: 20% 45-64: 8% |
Largest: 25-34 (38%); next: 18-24 (30%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (19%) UNITED KINGDOM (17%) MEXICO (10%) FRANCE (6%) ITALY (6%) |
Top regions: UNITED STATES (19%), UNITED KINGDOM (17%), MEXICO (10%) |
| Platform Engagement | Instagram: 3,010 avg likes/post | best engagement: Instagram 3,010 avg likes |
Top Brand Affinities
Fred Perry
Ampeg
MOOG
Tate Modern
Accor Hotels
Lollapalooza
Cartoon Network
DeviantArt
Capcom
Movistar
Ableton
Vivienne Westwood
| Brand | Category | Score |
|---|---|---|
| Fred Perry | 21.95 | |
| Ampeg | 21.93 | |
| MOOG | 20.52 | |
| Tate Modern | 13.39 | |
| Accor Hotels | 10.59 | |
| Lollapalooza | 8.08 | |
| Cartoon Network | 6.81 | |
| DeviantArt | 6.03 | |
| Capcom | 5.99 | |
| Movistar | 5.92 | |
| Ableton | 5.92 | |
| Vivienne Westwood | 5.74 | |
| Sega | 5.69 | |
| Columbia Pictures | 5.21 | |
| SpeedPaint | 5.08 | |
| Dr. Martens | 4.87 | |
| Leica | 4.58 | |
| Kodak | 4.44 | |
| BBC | 4.34 | |
| Comedy Central | 4.10 | |
| Spotify Music | 3.91 | |
| Kickstarter | 3.73 | |
| Nintendo | 3.51 | |
| Warner Bros | 3.49 | |
| Lego | 3.42 | |
| Prismacolor | 3.28 | |
| Campari | 3.24 | |
| Olympus | 3.15 | |
| MTV | 3.13 | |
| Nickelodeon | 3.12 | |
| Pepsi | 2.96 | |
| Star Wars | 2.89 | |
| Polaroid | 2.86 | |
| Tesco | 2.77 | |
| SoundCloud | 2.74 | |
| Garnier | 2.62 | |
| Pixar | 2.60 | |
| Montblanc | 2.53 | |
| Fujifilm | 2.48 | |
| Guinness | 2.45 | |
| Showtime | 2.42 | |
| League of Legends | 2.35 | |
| Coachella | 2.27 | |
| Snoopy And The Peanuts Gang | 2.24 | |
| HBO | 2.17 | |
| Paramount Pictures | 2.10 | |
| Tinder | 1.97 | |
| Pantone Inc | 1.96 | |
| Sprite | 1.92 | |
| Lush | 1.91 |
Official Profiles
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LoginArtist: The Good, the Bad & the Queen
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Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 61,512
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















