The Glorious Sons

The Glorious Sons — pop artist from CA.

The Glorious Sons have resolutely manifested all of rock ‘n’ roll’s most positive principles from their very start – creativity and adventure, passion and…

Influence: 56.40% Fanbase: 36.95% Trending: 66.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Scotiabank • 45.58% • Very Strong

As of 2025-09-10

188,753

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:02:18 UTC

Genres

popcanadian indiekingston on indierockmodern rockrockcanadian rockalternative rockhard rockalternativemodern alternative rock

Biography

The Glorious Sons have resolutely manifested all of rock ‘n’ roll’s most positive principles from their very start – creativity and adventure, passion and truth, energy and expression, individuality and spirit of community. Now, after a four-year journey fraught with multiple stops and starts, the Kingston, ON-based band returns with Glory, an album co-produced by Brett Emmons and Frederik Thaae, that fully captures the depth and breadth of their vast artistic vision. Fired by a remarkably vivid sonic approach and raw, heartfelt lyricism, stellar new songs burn bright with incandescent emotional truths that are somehow both deeply personal and wholly universal.

Top Brand Affinities

Report Date: 2025-09-10

The Glorious Sons is already in the conversation with 25-34 & 18-24 audiences in CANADA, UNITED STATES, BRAZIL. The audience is heavily male (62%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (5,737 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Scotiabank, Live Nation, Carling points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Glorious Sons score 0.82% — Low bucket.

Brand: ScotiabankBrand: Live NationBrand: Carling

Followers:188,753

Engagements:1,556

Rate:0.8%

Posts:2,012

Avg Likes:1,497

Avg Comments:67

Avg Views:8,443

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 188,753 · Engagements 1,556 · Rate 0.8% Posts 2,012 · Views 8,443 · Avg Likes 1,497 · Avg Comments 67 · Avg Views 8,443	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 30% 35-44: 20% 45-64: 11%	Largest: 25-34 (35%); next: 18-24 (30%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	CANADA (48%) UNITED STATES (36%) BRAZIL (4%) UNITED KINGDOM (2%) NIGERIA (2%)	Top regions: CANADA (48%), UNITED STATES (36%), BRAZIL (4%)
Platform Engagement	Instagram: 996 avg likes/post · Tiktok: 5,737 avg views/post · Youtube: 2,706 avg views/post	Best reach: Tiktok 5,737 avg views; best engagement: Instagram 996 avg likes

Top Brand Affinities

Scotiabank

Score: 45.58

Live Nation

Score: 32.77

Carling

Score: 27.57

Arctic Cat

Score: 24.47

Tim Hortons

Score: 22.76

Ampeg

Score: 22.28

Budweiser

Score: 21.53

NHL

Score: 17.27

Barstool Sports

Score: 11.93

Air Canada

Score: 11.90

Bud Light

Score: 10.01

Coors

Score: 8.80

Brand	Category	Score
Scotiabank		45.58
Live Nation		32.77
Carling		27.57
Arctic Cat		24.47
Tim Hortons		22.76
Ampeg		22.28
Budweiser		21.53
NHL		17.27
Barstool Sports		11.93
Air Canada		11.90
Bud Light		10.01
Coors		8.80
GMC		8.11
Amazon Music		8.05
Pro Tools		7.36
Pilsner Urquell		7.36
MamaBear		6.77
Jameson		6.29
Lululemon Athletica		5.46
Margaritaville		5.31
Showtime		4.75
iHeartRadio Music Awards		4.48
Gillette		4.47
OLD NAVY		4.44
Baileys		4.42
Nixon		4.41
American Eagle		4.33
Busch		4.13
Guinness		4.06
Carhartt		4.02
Spotify Music		3.94
Iberostar Hotels & Resorts		3.61
Columbia Pictures		3.61
Jack Daniels		3.47
Costco		3.34
Gatorade		3.28
The Olympic Games		3.25
Sunnies Studios		3.21
Chrysler		3.20
Jeep		3.18
Cadillac		3.10
Dodge		3.09
Tinder		3.07
Monster Beverage		2.98
MTV		2.89
NFL		2.78
Chevrolet		2.73
Lollapalooza		2.64
Coachella		2.59
WWE		2.58