The Gardener & The Tree
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
20,865
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-12-07 12:09:07 UTC
Genres
Biography
IG: @thegardernerandthetree
The Gardener & The Tree speaks to 18-24 & 25-34 audiences with measurable traction in GERMANY, SWITZERLAND, BRAZIL. Composition is heavily male (59%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (7,575 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Commerzbank, Hummel, Fjallraven, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 20,865 · Engagements 277 · Rate 1.3% Posts 307 · Views 7,575 · Avg Likes 267 · Avg Comments 7 · Avg Views 7,575 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 34% 35-44: 12% 45-64: 5% |
Largest: 18-24 (44%); next: 25-34 (34%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
GERMANY (23%) SWITZERLAND (21%) BRAZIL (15%) AUSTRIA (3%) FRANCE (3%) |
Top regions: GERMANY (23%), SWITZERLAND (21%), BRAZIL (15%) |
| Platform Engagement | Instagram: 177 avg likes/post · Youtube: 7,575 avg views/post | Best reach: Youtube 7,575 avg views; best engagement: Instagram 177 avg likes |
Top Brand Affinities
Commerzbank
Hummel
Fjallraven
Zalando
Lollapalooza
Sennheiser
Easyjet
Braun
New Line Cinema
Lufthansa
Kraft Foods
Polaroid
| Brand | Category | Score |
|---|---|---|
| Commerzbank | 19.32 | |
| Hummel | 18.91 | |
| Fjallraven | 18.64 | |
| Zalando | 12.57 | |
| Lollapalooza | 11.70 | |
| Sennheiser | 10.65 | |
| Easyjet | 9.92 | |
| Braun | 9.53 | |
| New Line Cinema | 8.96 | |
| Lufthansa | 8.89 | |
| Kraft Foods | 8.27 | |
| Polaroid | 6.38 | |
| Tate Modern | 6.23 | |
| Aperol | 5.60 | |
| Daniel Wellington | 5.58 | |
| Tissot | 5.32 | |
| Olympus | 5.31 | |
| Dr. Martens | 5.10 | |
| Leica | 5.09 | |
| Ableton | 4.36 | |
| Heinz | 4.34 | |
| Billabong | 4.18 | |
| Lindt | 3.99 | |
| Guinness | 3.90 | |
| Geocaching | 3.87 | |
| FC Bayern Munich | 3.52 | |
| Nespresso | 3.46 | |
| The North Face | 3.36 | |
| Fujifilm | 3.33 | |
| Vans | 3.30 | |
| IKEA | 3.28 | |
| Montblanc | 3.26 | |
| A Game of Tones | 3.22 | |
| Spotify Music | 3.19 | |
| Tomorrowland | 3.08 | |
| Carhartt | 3.06 | |
| Travelgram | 2.78 | |
| Kodak | 2.76 | |
| ASICS | 2.66 | |
| Martini | 2.63 | |
| Airbnb | 2.60 | |
| Levi's | 2.56 | |
| Ray-Ban | 2.50 | |
| Fiat | 2.47 | |
| Busch | 2.38 | |
| Faber-Castell | 2.36 | |
| Canon | 2.29 | |
| Converse | 2.21 | |
| GoPro | 2.18 | |
| MTV | 2.14 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















