The Gardener & The Tree

The Gardener & The Tree

Country: CH

Influence: 48.73% Fanbase: 20.50% Trending: 62.84% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Commerzbank • 19.32% • Very Strong

As of 2025-09-26

20,865

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 12:09:07 UTC

Genres

popswiss indiealternativealternativeindie rockfolk & traditionalindie anthem-folkswiss indie folk

Biography

Hello world! We are a band, we make music. Give it a listen if you like :)

IG: @thegardernerandthetree

The Gardener & The Tree Marketing Affinity & Brand Fit Data

Report Date: 2025-09-26

The Gardener & The Tree speaks to 18-24 & 25-34 audiences with measurable traction in GERMANY, SWITZERLAND, BRAZIL. Composition is heavily male (59%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (7,575 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Commerzbank, Hummel, Fjallraven, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Gardener & The Tree score 1.33%Moderate bucket.
Brand: CommerzbankBrand: HummelBrand: Fjallraven
Followers:20,865
Engagements:277
Rate:1.3%
Posts:307
Views:7,575
Avg Likes:267
Avg Comments:7
Avg Views:7,575

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 20,865 · Engagements 277 · Rate 1.3%
Posts 307 · Views 7,575 · Avg Likes 267 · Avg Comments 7 · Avg Views 7,575
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 44%
25-34: 34%
35-44: 12%
45-64: 5%
Largest: 18-24 (44%); next: 25-34 (34%)
Gender Split Female: 41%
Male: 59%
Non-binary/Other: 0%
Skews male (59%)
Top Countries GERMANY (23%)
SWITZERLAND (21%)
BRAZIL (15%)
AUSTRIA (3%)
FRANCE (3%)
Top regions: GERMANY (23%), SWITZERLAND (21%), BRAZIL (15%)
Platform Engagement Instagram: 177 avg likes/post · Youtube: 7,575 avg views/post Best reach: Youtube 7,575 avg views; best engagement: Instagram 177 avg likes

Top Brand Affinities

Commerzbank
Score: 19.32
Hummel
Score: 18.91
Fjallraven
Score: 18.64
Zalando
Score: 12.57
Lollapalooza
Score: 11.70
Sennheiser
Score: 10.65
Easyjet
Score: 9.92
Braun
Score: 9.53
New Line Cinema
Score: 8.96
Lufthansa
Score: 8.89
Kraft Foods
Score: 8.27
Polaroid
Score: 6.38
Brand Category Score
Commerzbank 19.32
Hummel 18.91
Fjallraven 18.64
Zalando 12.57
Lollapalooza 11.70
Sennheiser 10.65
Easyjet 9.92
Braun 9.53
New Line Cinema 8.96
Lufthansa 8.89
Kraft Foods 8.27
Polaroid 6.38
Tate Modern 6.23
Aperol 5.60
Daniel Wellington 5.58
Tissot 5.32
Olympus 5.31
Dr. Martens 5.10
Leica 5.09
Ableton 4.36
Heinz 4.34
Billabong 4.18
Lindt 3.99
Guinness 3.90
Geocaching 3.87
FC Bayern Munich 3.52
Nespresso 3.46
The North Face 3.36
Fujifilm 3.33
Vans 3.30
IKEA 3.28
Montblanc 3.26
A Game of Tones 3.22
Spotify Music 3.19
Tomorrowland 3.08
Carhartt 3.06
Travelgram 2.78
Kodak 2.76
ASICS 2.66
Martini 2.63
Airbnb 2.60
Levi's 2.56
Ray-Ban 2.50
Fiat 2.47
Busch 2.38
Faber-Castell 2.36
Canon 2.29
Converse 2.21
GoPro 2.18
MTV 2.14

Official Profiles

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Artist: The Gardener & The Tree

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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