The Futureheads

The Futureheads

Country: GB

Influence: 54.27% Fanbase: 37.09% Trending: 62.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Royal Mail • 46.84% • Very Strong

As of 2025-09-09

9,072

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:04:20 UTC

Genres

alternativealternativeindie rock

Biography

Since emerging as part of the "angular movement" of post-punk-inspired bands from the U.K. in the early 2000s, the Futureheads have proved they have a distinctive take on that tradition. While the influence of Wire, XTC, and Gang of Four was unmistakable in their spiky guitars and concise songwriting, the intricacy of their music -- which included four-part harmonies and unconventional song structures -- was all their own. On 2004's The Futureheads (which included their exhilarating cover of Kate Bush's "Hounds of Love"), their winning mix of rawness and sophistication offered a breath of fresh air. They always gave this sound different nuances, adding intimacy on 2006's News and Tributes, streamlining it on 2008's This Is Not the World and stripping it bare on 2012's a cappella album Rant. Despite taking a hiatus for much of the 2010s, the joyous vitality of the Futureheads' music was in rude health on 2019's Powers.

The Futureheads' founding members were vocalist/guitarist Barry Hyde, vocalist/bassist David "Jaff" Craig, and drummer Peter Brewis, all of whom met while studying at City of Sunderland College. Hyde and Brewis were tutors at a lottery-funded organization called the Sunderland City Detached Youth Project, which aimed to get kids off the street by having them play music instead. The band -- whose members were still in their teens themselves -- used the building as a practice space, along with other area groups. The rest of the Futureheads' lineup was also culled from the Sunderland City Detached Youth Project: vocalist/guitarist Ross Millard and Hyde's younger brother Dave, who eventually took over drum duty from Brewis (who later formed Field Music).

Though the band played its first show in December 2000 at a cricket and rugby club, they took their time to record; their debut EP, Nul Book Standard, appeared on the Project Cosmonaut label in late 2002. The Futureheads followed it with two more EPs on Fantastic Plastic in 2003: that March's 123 Nul and August's First Day, which reached number 58 on the U.K. Singles Chart. After signing to 679, the band worked with Paul Epworth and Gang of Four's Andy Gill on their debut album. Arriving in September 2004, The Futureheads won acclaim for the band's precise harmonies and angular riffs. In February 2005, their cover of Kate Bush's "Hounds of Love" hit number eight on the U.K. Singles Chart and was later named NME's Single of the Year.

The Futureheads spent most of 2005 touring, including dates supporting Foo Fighters, Oasis, and Pixies, though they returned to the studio long enough to record the single Area, which was released in the U.K. that November and as an EP in the U.S. the following May. That month, the band's second album News and Tributes appeared. Produced by Blur and Depeche Mode collaborator Ben Hillier, it featured a more polished sound and songwriting that covered topics ranging from casual sex to the 1958 Munich air disaster, which claimed the lives of many Manchester United players.

Like its predecessor, News and Tributes earned favorable reviews, but its sales disappointed 679, which dropped the band. The Futureheads then founded their own label, Nul Records, and released the track "Broke Up the Time" on their website as a free download in November 2007. Their third album, This Is Not the World, was released by Nul in May 2008 and boasted a rawer approach than News and Tributes. Two years later, The Chaos arrived with a slightly more ambitious feel that echoed the band's idiosyncratic debut album. In 2012, the band released Rant, a completely a cappella album including reworkings of older songs as well as instrument-free covers of Kelis and the Black Eyed Peas.

Over the next few years, the band went quiet, with Hyde announcing in 2015 that the Futureheads were no longer a functioning band. A 2019 reunion saw them releasing the single "Jekyll," which was to be included on their sixth album, Powers, later that year.

Following the Rant tour, the Futureheads went on hiatus in 2013 to let Barry Hyde attend to his mental health issues, which had grown worse during the band's career. For several years, the band's members pursued different projects: Craig became a teacher and played with School of Language, the solo project of Field Music's David Brewis. Millard worked in theater and the arts and also joined Frankie & the Heartstrings, appearing on their 2015 album Decency. David Hyde trained as a tiler and formed Hyde & Beast with former Golden Virgins member Neil Bassett. Barry Hyde became a music teacher and earned an M.A. while continuing to make music, first releasing the Ivor Cutler covers EP Ivory Cutlery in 2015 and the full-length Malody -- which featured a suite of songs about his experience with mental illness -- a year later.

During this time, the former bandmates remained friends, but had no plans to reunite. That changed in late 2017, when Barry Hyde played a solo gig that included Futureheads songs and sparked the band's interest in making music together again. They reconvened in mid-2018 to make Powers, a re-energized set of songs that touched on Brexit and parenthood as well as more familiar subject matter. Late in 2024, Cherry Red issued Decent Days & Nights: The Singles, the first compilation of the band's music. ~ Heather Phares, Rovi

The Futureheads Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Futureheads performs best with fans in the 18-24 range, concentrated in UNITED KINGDOM, UNITED STATES, AUSTRALIA. Audience composition is heavily male (70%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 12,342 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Royal Mail, Morrisons, Fred Perry, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, The Futureheads is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Futureheads score 4.25%Very Strong bucket.
Brand: Royal MailBrand: MorrisonsBrand: Fred Perry
Followers:9,072
Engagements:386
Rate:4.3%
Posts:237
Views:12,342
Avg Likes:379
Avg Comments:21
Avg Views:12,342

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 9,072 · Engagements 386 · Rate 4.3%
Posts 237 · Views 12,342 · Avg Likes 379 · Avg Comments 21 · Avg Views 12,342
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 47%
25-34: 34%
35-44: 11%
45-64: 5%
Largest: 18-24 (47%); next: 25-34 (34%)
Gender Split Female: 30%
Male: 70%
Non-binary/Other: 0%
Skews male (70%)
Top Countries UNITED KINGDOM (76%)
UNITED STATES (10%)
AUSTRALIA (1%)
GERMANY (1%)
MEXICO (1%)
Top regions: UNITED KINGDOM (76%), UNITED STATES (10%), AUSTRALIA (1%)
Platform Engagement Instagram: 265 avg likes/post · Youtube: 12,342 avg views/post Best reach: Youtube 12,342 avg views; best engagement: Instagram 265 avg likes

Top Brand Affinities

Royal Mail
Score: 46.84
Morrisons
Score: 32.06
Fred Perry
Score: 26.28
MOOG
Score: 24.16
Barbour
Score: 21.13
Sky Sports
Score: 20.31
Sainsbury's
Score: 19.36
ASDA
Score: 19.13
Debenhams
Score: 17.07
ITV
Score: 16.92
Umbro
Score: 16.14
Mixcloud
Score: 15.70
Brand Category Score
Royal Mail 46.84
Morrisons 32.06
Fred Perry 26.28
MOOG 24.16
Barbour 21.13
Sky Sports 20.31
Sainsbury's 19.36
ASDA 19.13
Debenhams 17.07
ITV 16.92
Umbro 16.14
Mixcloud 15.70
Tate Modern 15.20
Waitrose 15.15
Paul Smith 15.04
Akg 14.22
Marks & Spencer 13.59
Eurostar 12.27
British Airways 12.25
Peroni 11.70
Easyjet 11.57
Vauxhall 11.42
Tesco 11.16
Pilsner Urquell 11.09
ALDI 10.60
All Saints 9.87
Guinness 9.43
Dr. Martens 9.35
Pro Tools 9.07
Costa Coffee 8.76
Amazon Music 8.55
Stella Artois 8.11
BBC 8.10
Next 7.69
Columbia Pictures 7.31
Vivienne Westwood 6.99
Carlsberg 6.80
Spotify Music 6.76
Clarks 6.66
Stone Island 6.56
Kraft Foods 6.24
Selfridges 6.16
Lush 6.12
Baileys 5.66
Emporium 5.64
Showtime 5.30
New Line Cinema 5.20
Cadbury 5.08
Ryanair 5.07
Ableton 5.03

Official Profiles

Login to view Contact

Login

Artist: The Futureheads

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Futureheads today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-09 03:00 UTC The Futureheads Oran Mor Glasgow, United Kingdom
2025-12-20 03:00 UTC The Futureheads The Fire Station Sunderland, United Kingdom
2025-12-20 03:30 UTC The Futureheads Fire Station Sunderland, United Kingdom
2025-12-21 03:00 UTC The Futureheads The Fire Station Sunderland, United Kingdom
2025-12-21 03:30 UTC The Futureheads Fire Station Sunderland, United Kingdom
2025-12-23 03:00 UTC The Futureheads EartH (Evolutionary Arts Hackney) London, United Kingdom
2025-12-23 03:00 UTC The Futureheads Earth Theatre (upstairs) London, United Kingdom

Trending Artist