The Fray Brand Affinity ranks highest Live Nation at 22.78% . Very Strong. Score DMDB 65.66% | Fanbase 72.01%

The Fray — pop artist from US.

The Fray, a Colorado-bred band, will embark on a US headline tour this Fall, coinciding with the release of their first new music in a decade.…

The Fray

Recognizable

Country: US | Artist ID: 11e81bc6-8f1d-078a-9538-a0369fe50396

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Genres

poppopneo mellowrockpop rockpiano rockrockalternative rock

Influential: 65.66% Fanbase: 72.01% Trending: 62.48%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 22.78% • Very Strong

As of 2025-09-10

1,037,476

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.66% | Fanbase 72.01% | Trending 62.48% | CAREER STAGE: MAINSTREAM

Biography

The Fray, a Colorado-bred band, will embark on a US headline tour this Fall, coinciding with the release of their first new music in a decade. Vocalist/guitarist Joe King has taken on lead vocal duties alongside guitarist Dave Welsh and drummer Ben Wysocki. The band gained recognition in the early 2000s for their emotionally charged alt-rock sound, earning four Grammy nominations and multiple Billboard top 10 hits. Their single “How To Save A Life” became a long-standing presence on the Billboard Hot 100 and gained popularity as the unofficial theme song for Grey’s Anatomy. The Fray's debut album, How To Save A Life (2005), achieved 4x platinum status in the US and is recognized as one of the best-selling digital debuts.

Known for their soul-searching songwriting and arena-sized sound, The Fray has garnered a dedicated global fanbase. Their music has been praised for its catchy hooks and rich melodies by publications like Rolling Stone and the LA Times. With a history of success in the music industry, The Fray's return marks a new chapter in their career, showcasing a blend of timeless yet innovative rock music that resonates with audiences worldwide.

Report Date: 2025-09-10

The Fray reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic tilt is heavily female (61%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 166,205 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Live Nation, Accor Hotels, Free People suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Fray score 0.65% — Low bucket.

Brand: Live NationBrand: Accor HotelsBrand: Free People

Followers:1,037,476

Engagements:6,757

Rate:0.7%

Posts:330

Avg Likes:6,570

Avg Comments:188

Avg Views:193,705

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,037,476 · Engagements 6,757 · Rate 0.7% Posts 330 · Views 193,705 · Avg Likes 6,570 · Avg Comments 188 · Avg Views 193,705	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 26% 13-17: 7% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (31%) BRAZIL (11%) UNITED KINGDOM (4%) PHILIPPINES (4%) MEXICO (3%)	Top regions: UNITED STATES (31%), BRAZIL (11%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 3,111 avg likes/post · Tiktok: 27,500 avg views/post · Youtube: 166,205 avg views/post	Best reach: Youtube 166,205 avg views; best engagement: Instagram 3,111 avg likes

Top Brand Affinities

Live Nation

Score: 22.78

Accor Hotels

Score: 9.54

Free People

Score: 9.11

ABC

Score: 6.29

iHeartRadio Music Awards

Score: 5.79

Gillette

Score: 5.44

Lollapalooza

Score: 5.42

American Eagle

Score: 5.24

Coors

Score: 4.66

Steve Madden

Score: 4.62

OLD NAVY

Score: 4.37

Verizon

Score: 4.33

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Top Brand Affinities

Brand	Category	Score
Live Nation		22.78
Accor Hotels		9.54
Free People		9.11
ABC		6.29
iHeartRadio Music Awards		5.79
Gillette		5.44
Lollapalooza		5.42
American Eagle		5.24
Coors		4.66
Steve Madden		4.62
OLD NAVY		4.37
Verizon		4.33
Coach		4.23
NBC		3.79
Heinz		3.57
Busch		3.55
Urban Outfitters		3.55
Taco Bell		3.50
Philips		3.45
Showtime		3.42
AMC		3.09
Abercrombie & Fitch		3.03
Dr. Martens		2.80
Target		2.76
Polaroid		2.74
Columbia Pictures		2.62
Pandora		2.59
NHL		2.58
BBC		2.57
MTV		2.57
Carhartt		2.49
Lululemon Athletica		2.34
Nickelodeon		2.33
Chrysler		2.28
Pepsi		2.26
Universal		2.22
Pixar		2.22
Spotify Music		2.21
Gymshark		2.21
Coachella		2.14
Budweiser		2.14
ASOS		2.02
Walmart		2.01
HBO		1.99
Starbucks		1.98
Geocaching		1.93
Bellagio		1.93
FashionNova		1.91
Walt Disney		1.91
Paramount Pictures		1.89