The Franklin Electric

The Franklin Electric — pop artist from CA.

The Franklin Electric is Montreal-based indie folk project led by singer-songwriter and producer Jon Matte. Evolving from a collective of friends and…

Influence: 51.91% Fanbase: 25.62% Trending: 65.05% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air Canada • 22.94% • Very Strong

As of 2025-09-08

27,460

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:33:14 UTC

Genres

popindie quebecoisindie poppopalternativealternativefolk & traditionalcanadian indie folk

Biography

The Franklin Electric is Montreal-based indie folk project led by singer-songwriter and producer Jon Matte. Evolving from a collective of friends and musicians, Jon remains true to the essence and heart that inspired him from the very beginning.

Ten years ago, Jon started something he couldn’t fully understand at the time. What began as a way to make sense of his thoughts and emotions has grown into something far bigger than he ever imagined. For Jon, music was always an outlet—a way to face life’s mirrors, express himself, and let go of the things he’d been holding onto. At first, it was selfish, but these songs aren’t just his anymore; they’ve found their way into the lives of people of all ages & corners of the globe. In the summer of 2024, he embarked on a solo European run of shows, playing in the most magical, unexpected venues—from an underground lake to the peaks of the Swiss Alps. Along the way, opening for Amistat followed up with 15 sold-out shows with Salt Tree.
2025 looks promising, with a Europe & UK headline tour along with festivals in the summer of 2025, a string of Canadian shows, and the release of Victory Songs LP in late spring.

For Fans Of: Old Sea Brigade, Ben Howard, Geoffroy, Charlie Cunningham Half Moon Run, Charlotte Cardin, The Paper Kites, Sam Fender, Gregory Alan Isakov, Noah Kahan, Salt Tree , Amistat, Salt Tree

Top Brand Affinities

Report Date: 2025-09-08

The Franklin Electric resonates most with 18-24 & 25-34 audiences and shows durable presence in CANADA, UNITED STATES, GERMANY. With a female-leaning (54%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (830 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Air Canada, Cartier, Scotiabank makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Franklin Electric score 1.48% — Moderate bucket.

Brand: Air CanadaBrand: CartierBrand: Scotiabank

Followers:27,460

Engagements:407

Rate:1.5%

Posts:1,553

Avg Likes:399

Avg Comments:17

Avg Views:1,457

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 27,460 · Engagements 407 · Rate 1.5% Posts 1,553 · Views 1,457 · Avg Likes 399 · Avg Comments 17 · Avg Views 1,457	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 30% 35-44: 12% 45-64: 9%	Largest: 18-24 (43%); next: 25-34 (30%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	CANADA (50%) UNITED STATES (7%) GERMANY (4%) UNITED KINGDOM (4%) BRAZIL (4%)	Top regions: CANADA (50%), UNITED STATES (7%), GERMANY (4%)
Platform Engagement	Instagram: 340 avg likes/post · Tiktok: 830 avg views/post · Youtube: 627 avg views/post	Best reach: Tiktok 830 avg views; best engagement: Instagram 340 avg likes

Top Brand Affinities

Air Canada

Score: 22.94

Cartier

Score: 19.10

Scotiabank

Score: 17.02

Arc'teryx

Score: 16.27

MOOG

Score: 15.29

Tim Hortons

Score: 12.55

Chop-Chop

Score: 10.99

Amazon Music

Score: 8.75

Budweiser

Score: 6.90

NHL

Score: 6.29

The North Face

Score: 5.51

Jameson

Score: 5.38

Brand	Category	Score
Air Canada		22.94
Cartier		19.10
Scotiabank		17.02
Arc'teryx		16.27
MOOG		15.29
Tim Hortons		12.55
Chop-Chop		10.99
Amazon Music		8.75
Budweiser		6.90
NHL		6.29
The North Face		5.51
Jameson		5.38
Lululemon Athletica		4.95
Carrefour		4.76
Billabong		4.55
Ableton		4.49
iHeartRadio Music Awards		4.40
Urban Outfitters		4.38
Leica		4.15
Polaroid		4.15
Nixon		4.02
Spotify Music		3.95
Kodak		3.86
Coors		3.78
Iberostar Hotels & Resorts		3.73
Nespresso		3.66
American Eagle		3.59
Daniel Wellington		3.37
Airbnb		3.35
Lush		3.27
Levi's		3.25
Dr. Martens		3.18
Gatorade		3.10
Guinness		3.08
NBC		2.94
Fujifilm		2.89
Showtime		2.83
Tinder		2.81
Baileys		2.78
Converse		2.75
Montblanc		2.72
Aperol		2.67
Vans		2.61
Ubisoft		2.37
Oakley		2.36
Lollapalooza		2.36
Sunnies Studios		2.35
Coachella		2.33
H&M		2.31
GAP		2.21