The Frames

The Frames — rock artist from IE.

Acknowledged as one of Ireland’s most successful bands of their generation, The Frames released their 1st album Another Love Song in 1992. For 10 years they…

Influence: 51.25% Fanbase: 28.36% Trending: 62.69% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 28.75% • Very Strong

As of 2025-09-08

8,230

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:59:54 UTC

Genres

rockirish rockirish indie rockrockalternative rockfolk rockalternativealternativeothersmelancholia

Biography

Acknowledged as one of Ireland’s most successful bands of their generation, The Frames released their 1st album Another Love Song in 1992. For 10 years they bounced through various record deals and line-ups releasing 2 albums Fitzcarraldo & Dance The Devil along the way. Shaking free of outside influences, they released For The Birds on their own Plateau label in 2001.

Amidst constant touring the band released their live opus Set List in 2003 which debuted at No 1 in Ireland. Continuing their relentless global touring schedule, they signed an international record deal with Anti/Epitaph and released their 5th studio album Burn The Maps in 2004. It too went straight to No 1.

In 2005 the band played a sold-out show for 20,000 at Dublin’s Marlay Park and spent most of the year touring while Burn The Maps finished at No 5 in the New York Times end of year Top 10 releases. In 2006 they released their 6th studio album The Cost.

The Frames reconvened for their 20 & 25th year anniversaries with a string of sold out shows worldwide. 2020 marks the 30th year of musical collaboration and friendship. The band were looking forward to gathering again for a one off show in Dublin on June 20th but things for us all took a sharp left turn, and we now look toward a 31st year party instead with a live show in the same place in June 2021.

Top Brand Affinities

Report Date: 2025-09-08

The Frames cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily male (71%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,174 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Warner Music, Jameson, Guinness, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Frames score 2.33% — Strong bucket.

Brand: Warner MusicBrand: JamesonBrand: Guinness

Followers:8,230

Engagements:192

Rate:2.3%

Posts:284

Avg Likes:185

Avg Comments:8

Avg Views:1,174

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,230 · Engagements 192 · Rate 2.3% Posts 284 · Views 1,174 · Avg Likes 185 · Avg Comments 8 · Avg Views 1,174	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 28% 35-44: 18% 45-64: 10%	Largest: 25-34 (42%); next: 18-24 (28%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (27%) BRAZIL (7%) UNITED KINGDOM (6%) IRELAND (6%) UKRAINE (5%)	Top regions: UNITED STATES (27%), BRAZIL (7%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 131 avg likes/post · Youtube: 1,174 avg views/post	Best reach: Youtube 1,174 avg views; best engagement: Instagram 131 avg likes

Top Brand Affinities

Warner Music

Score: 28.75

Jameson

Score: 21.36

Guinness

Score: 18.83

MOOG

Score: 18.28

TIMEX

Score: 14.52

Hasselblad

Score: 11.94

Tate Modern

Score: 11.33

Akai

Score: 10.94

Pro Tools

Score: 9.31

HYATT

Score: 9.29

Easyjet

Score: 8.87

Sennheiser

Score: 8.82

Brand	Category	Score
Warner Music		28.75
Jameson		21.36
Guinness		18.83
MOOG		18.28
TIMEX		14.52
Hasselblad		11.94
Tate Modern		11.33
Akai		10.94
Pro Tools		9.31
HYATT		9.29
Easyjet		8.87
Sennheiser		8.82
Paramount Pictures		8.56
Kickstarter		8.42
Ryanair		7.29
Carlsberg		6.98
TOMS		6.79
BBC		6.41
Columbia Pictures		6.10
Pacific Northwest Wonderland		5.88
Hurley		5.76
Dr. Martens		5.58
Ableton		5.56
New Line Cinema		5.43
Vivienne Westwood		5.36
ALDI		5.25
Baileys		5.23
Shake Shack		5.00
Rockstar Games		4.91
Spotify Music		4.84
Coors		4.52
Pfizer		4.44
Airbnb		4.23
Fujifilm		3.98
Star Wars		3.71
Panasonic		3.46
AMC		3.46
Polaroid		3.27
Lollapalooza		3.16
HBO		3.11
Boeing		3.04
Showtime		2.97
Primark		2.93
Pixar		2.76
LEGOLAND		2.75
Bellagio		2.69
The Olympic Games		2.67
SoundCloud		2.65
Jack Daniels		2.44
Lego		2.44