The Four Owls
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
43,991
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:37:33 UTC
Genres
Biography
‘Nature’s Greatest Mystery’ was High Focus Records’ most ambitious release to date, a gamble that worked out very well, as the record essentially became an ambassador for UK Hip Hop the world over with videos such as ‘Life In The Balance’ clocking over 5,000,000 views on HighFocusTV. Their second album ‘Natural Order’ took things to a new dimension after collaborating with world famous producer DJ Premier on their hit single ‘Think Twice’. The album quickly became the top selling UK Hip Hop record in the country and lead the Owls on a string of sold out shows pulverising every P.A. system the world over and back again.
The Four Owls are responsible for modern day classics, encapsulating straight up-and-down head banging rhythms, undiluted lyricism and conceptual brilliance. As a result the group gained a reputation for pushing boundaries in a scene that has grown desperate for a new type of binocular vision.
The Four Owls cuts through with 25-34 & 18-24 audiences and consistency across UNITED KINGDOM, AUSTRALIA, ITALY. A heavily male (79%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 432 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Akai, Mixcloud, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 43,991 · Engagements 432 · Rate 1.0% Posts 1,170 · Views 0 · Avg Likes 432 · Avg Comments 31 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 48% 18-24: 32% 35-44: 15% 45-64: 3% |
Largest: 25-34 (48%); next: 18-24 (32%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED KINGDOM (46%) AUSTRALIA (7%) ITALY (5%) UNITED STATES (5%) AUSTRIA (3%) |
Top regions: UNITED KINGDOM (46%), AUSTRALIA (7%), ITALY (5%) |
| Platform Engagement | Instagram: 432 avg likes/post | best engagement: Instagram 432 avg likes |
Top Brand Affinities
Akai
Mixcloud
Ableton
SkateSpot
Beats Electronics
Vauxhall
Marc O'Polo
DC Shoes
SoundCloud
Pioneer
Amazon Music
Volcom
| Brand | Category | Score |
|---|---|---|
| Akai | 48.88 | |
| Mixcloud | 24.04 | |
| Ableton | 20.69 | |
| SkateSpot | 14.14 | |
| Beats Electronics | 13.34 | |
| Vauxhall | 12.05 | |
| Marc O'Polo | 11.62 | |
| DC Shoes | 10.91 | |
| SoundCloud | 10.36 | |
| Pioneer | 10.06 | |
| Amazon Music | 9.18 | |
| Volcom | 8.66 | |
| Everlast | 7.69 | |
| Carhartt | 7.44 | |
| Stüssy | 7.18 | |
| Tesco | 5.21 | |
| Spotify Music | 4.79 | |
| Comedy Central | 4.45 | |
| The North Face | 4.11 | |
| Lush | 3.86 | |
| Fallout | 3.79 | |
| BBS | 3.48 | |
| Guinness | 3.29 | |
| Kodak | 3.28 | |
| Sneakerhead | 3.13 | |
| Supreme | 3.11 | |
| Monster Beverage | 3.06 | |
| Fila | 3.05 | |
| Matrix | 3.03 | |
| Polo Ralph Lauren | 2.97 | |
| Jack Daniels | 2.96 | |
| Showtime | 2.92 | |
| Vans | 2.84 | |
| GAP | 2.81 | |
| Columbia Pictures | 2.78 | |
| Hennessy | 2.67 | |
| BBC | 2.66 | |
| Dr. Martens | 2.65 | |
| Polaroid | 2.46 | |
| Red Bull | 2.41 | |
| Volkswagen | 2.37 | |
| Timberland | 2.33 | |
| Warner Bros | 2.29 | |
| Rover | 2.26 | |
| Reebok | 2.23 | |
| Sunnies Studios | 2.22 | |
| GoPro | 2.22 | |
| Nike | 2.16 | |
| ASICS | 2.13 | |
| ASOS | 2.10 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
