The Fortunes

The Fortunes

Country: GB

Influence: 48.90% Fanbase: 18.58% Trending: 64.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

5,380

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-29 11:13:50 UTC

Genres

poppopadult standardsbrill building popbubblegum popclassic uk poprockrock-and-rollbritish invasionmerseybeatrockpop rockeuropeannederpopfolk & traditionalfolk rock

Biography

A fairly typical British Invasion quintet inspired by the bouncy, harmony-driven sound of Merseybeat, the Fortunes are probably best-known in the U.S. for their oldies-radio staple "You've Got Your Troubles." Formed in Birmingham, England, in 1963 as the Cliftones, the group was originally a vocal trio consisting of Rod Allen (bass, lead vocals), Glen Dale (guitar, vocals), and Barry Pritchard (guitar, vocals) (born April 3, 1944). However, with the explosion of the Beatles and the Merseybeat sound, the group quickly rethought its direction, adding keyboardist David Carr and drummer Andy Brown, and changing their name to the Fortunes (though their first single, "Summertime, Summertime," was oddly credited to both groups). The group found its niche crafting melancholy, orchestrated ballads similar to Peter & Gordon, the Moody Blues, or the Zombies (and in fact toured with the former two). Their second single for Decca, "Caroline," was adopted as theme music by the famed U.K. pirate station Radio Caroline upon its release in early 1964, yet never charted despite all the heavy airplay. Two more non-charting singles followed, but the group hit its stride in 1965 with "You've Got Your Troubles," which hit the U.S. Top Ten and went all the way to number two in the U.K. Their self-titled debut album was released that year, and the follow-up single "Here It Comes Again" duplicated its predecessor's success in Britain, though not in the States. "This Golden Ring," the follow-up to "Here It Comes Again," was a decent-sized hit in the U.K. (though it didn't reach the Top Ten), but problems set in after that. Glen Dale left the band in the summer of 1966 seeking a solo career, and was replaced by Scottish guitarist Shel McCrae. Unfortunately for the reconstituted band, psychedelia was becoming the dominant sound of British pop music and the squeaky-clean Fortunes were unable to make the transition. A pair of 1966 singles flopped, and the group lost their contract with Decca the following year. They switched over to United Artists and continued recording singles, paying the bills by singing an American Coca-Cola jingle. David Carr elected to leave the band in summer 1968, which continued undeterred as a four-piece. Surprisingly, the group's 1970 single "That Same Old Feeling" (a cover of a Pickettywitch number) hit the lower reaches of the charts in America. The Fortunes switched labels again, this time to Capitol, where they hooked up with producers/songwriters Roger Greenaway and Roger Cook. The Fortunes staged an unexpected comeback in 1971 with the single "Here Comes That Rainy Day Feeling Again," which hit the U.S. Top 20. The follow-up "Freedom Come, Freedom Go" flopped stateside, but returned the group to the British Top Ten, a feat repeated by its follow-up, "Storm in a Teacup." George McAllister made the Fortunes a quintet once again, but no further singles-chart success was upcoming, and the group eventually contented themselves with simply playing the British club circuit. Rod Allen continues to lead a nostalgia-oriented version of the Fortunes featuring guitarist Michael Smitham, drummer Paul Hooper, and ex-Badfinger keyboardist Bob Jackson. Barry Pritchard passed away on January 11, 1999. ~ Steve Huey

The Fortunes Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Fortunes performs best with fans in the 45-64 range, concentrated in UNITED STATES, UNITED KINGDOM, NETHERLANDS. Audience composition is heavily male (71%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 40 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward leading lifestyle names, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, The Fortunes is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Fortunes score 0.00%Low bucket.
Followers:5,380
Engagements:0
Rate:0.0%
Posts:429
Views:40
Avg Likes:0
Avg Comments:0
Avg Views:40

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 5,380 · Engagements 0 · Rate 0.0%
Posts 429 · Views 40 · Avg Likes 0 · Avg Comments 0 · Avg Views 40
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 49%
35-44: 19%
25-34: 16%
18-24: 15%
Largest: 45-64 (49%); next: 35-44 (19%)
Gender Split Female: 29%
Male: 71%
Non-binary/Other: 0%
Skews male (71%)
Top Countries UNITED STATES (48%)
UNITED KINGDOM (17%)
NETHERLANDS (7%)
RUSSIA (5%)
FRANCE (3%)
Top regions: UNITED STATES (48%), UNITED KINGDOM (17%), NETHERLANDS (7%)
Platform Engagement Youtube: 40 avg views/post Best reach: Youtube 40 avg views

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

Login to view Contact

Login

Artist: The Fortunes

Date Range: 2025-12-29 → 2025-12-29
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Fortunes today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-27)

Total: 215,586

PLATFORM TOTAL %
Spotify Spotify 215,586 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist