The Flower Kings

The Flower Kings

Country: AU

Influence: 48.50% Fanbase: 19.69% Trending: 62.91% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 109.43% • Very Strong

As of 2025-09-08

4,352

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:13:21 UTC

Genres

rockart rockrockmodern progressive rockneo-progressiveprogressive rocksymphonic rockswedish progmetalprogressive metal

Biography

Swedish prog-rock legends THE FLOWER KINGS have returned with the newest full-length offering in their 25-year history. The group’s third studio record since introducing drummer Mirko DeMaio and keyboardist Zach Kamins into the lineup is a vintage affair in many respects. With virtually no touring to endeavor upon for the last two years, the band was free to focus on recording new material, as well as reviewing things left on the cutting room floor from previous sessions.
Flower Kings lead singer and guitarist Roine Stolt elaborates on going into the way back machine for the new record, saying, “It was great to dig into that old treasure island of 'forgotten TFK music before TFK ever existed’ and re-connecting made me realize why and what The Flower Kings are. This album is a journey through my history as a writer and my ‘middle age’ saga reflecting on that.’
Another significant change is that founding member Michael Stolt returns after more than two decades to contribute bass and vocals, splitting duties with current bassist Jonas Reingold. Speaking about being reunited with his brother in the recording room, Roine adds, “It is great to reconnect with my brother as a bass player - yes we’re brothers in a familial sense - but we’re also ’brothers' in our teenage years’ journey of exploring bands like Yes, Genesis, Zappa, King Crimson, etc., so the reference points are evident. We both know each other’s musical path so well, which means we also know where we’re going.”

The Flower Kings Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Flower Kings has momentum with 25-34 & 35-44 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily male (82%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 16,687 avg views per post, and Instagram keeps engagement compounding. Audience overlap with MOOG, Ampeg, Warner Music signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Flower Kings score 5.12%Very Strong bucket.
Brand: MOOGBrand: AmpegBrand: Warner Music
Followers:4,352
Engagements:223
Rate:5.1%
Posts:579
Views:16,687
Avg Likes:215
Avg Comments:11
Avg Views:16,687

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 4,352 · Engagements 223 · Rate 5.1%
Posts 579 · Views 16,687 · Avg Likes 215 · Avg Comments 11 · Avg Views 16,687
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 36%
35-44: 28%
45-64: 17%
18-24: 13%
Largest: 25-34 (36%); next: 35-44 (28%)
Gender Split Female: 18%
Male: 82%
Non-binary/Other: 0%
Skews male (82%)
Top Countries UNITED STATES (22%)
BRAZIL (10%)
UNITED KINGDOM (6%)
SWEDEN (6%)
GERMANY (5%)
Top regions: UNITED STATES (22%), BRAZIL (10%), UNITED KINGDOM (6%)
Platform Engagement Instagram: 164 avg likes/post · Youtube: 16,687 avg views/post Best reach: Youtube 16,687 avg views; best engagement: Instagram 164 avg likes

Top Brand Affinities

MOOG
Score: 109.43
Ampeg
Score: 58.89
Warner Music
Score: 32.94
Akg
Score: 32.79
Pro Tools
Score: 27.45
Aeropress
Score: 22.93
Sennheiser
Score: 22.84
Movistar
Score: 12.85
Hasbro
Score: 11.83
Gillette
Score: 11.73
Akai
Score: 11.19
HBO Max
Score: 10.87
Brand Category Score
MOOG 109.43
Ampeg 58.89
Warner Music 32.94
Akg 32.79
Pro Tools 27.45
Aeropress 22.93
Sennheiser 22.84
Movistar 12.85
Hasbro 11.83
Gillette 11.73
Akai 11.19
HBO Max 10.87
Amazon Music 10.54
Schwartz's 10.07
Beck`s 9.92
Spotify Music 9.09
Atmos 8.67
LATAM 8.15
Ableton 6.93
Final Fantasy 6.89
DeLorean Motor Company 6.76
Kickstarter 6.66
God of War 6.05
Omega 5.52
Sega 5.01
LG Group 4.70
Pilsner Urquell 4.66
Resident Evil 4.58
Nixon 4.52
iHeartRadio Music Awards 4.27
Columbia Pictures 4.26
Yamaha 3.79
Fallout 3.76
Guinness 3.68
League of Legends 3.67
Warner Bros 3.66
UEFA 3.63
Campari 3.63
Summit Entertainment 3.59
NHL 3.43
MTV 3.41
Tinder 3.29
The Witcher 3.20
musical.ly 3.19
Comedy Central 3.17
Star Wars 3.16
Transformers 3.14
SoundCloud 3.12
Gundam 3.12
Paramount Pictures 2.98

Official Profiles

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Artist: The Flower Kings

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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