The Feeling
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
41,123
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:04:18 UTC
Genres
Biography
In 2018, the band celebrated 12 years since the release of their debut 12 Stops and Home, releasing the album on limited edition vinyl, and completing a sold out tour of the UK which culminated in a joyous homecoming at London’s Shepherds Bush Empire. 2021 saw The Feeling re-enter the studio to work on their much anticipated sixth studio album entitled 'LOSS. HOPE. LOVE', out May 6th.
The Feeling cuts through with 18-24 & 25-34 audiences and consistency across UNITED KINGDOM, INDIA, UNITED STATES. A heavily male (57%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 2,319 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with ITV, Royal Mail, Virgin Atlantic, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 41,123 · Engagements 365 · Rate 0.9% Posts 1,003 · Views 3,824 · Avg Likes 354 · Avg Comments 15 · Avg Views 3,824 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 31% 35-44: 10% 45-64: 7% |
Largest: 18-24 (47%); next: 25-34 (31%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED KINGDOM (34%) INDIA (13%) UNITED STATES (10%) ITALY (4%) MEXICO (4%) |
Top regions: UNITED KINGDOM (34%), INDIA (13%), UNITED STATES (10%) |
| Platform Engagement | Instagram: 274 avg likes/post · Tiktok: 1,505 avg views/post · Youtube: 2,319 avg views/post | Best reach: Youtube 2,319 avg views; best engagement: Instagram 274 avg likes |
Top Brand Affinities
ITV
Royal Mail
Virgin Atlantic
Marks & Spencer
Waitrose
Ampeg
Costa Coffee
Morrisons
ASDA
Sainsbury's
MOOG
All Saints
| Brand | Category | Score |
|---|---|---|
| ITV | 54.36 | |
| Royal Mail | 37.27 | |
| Virgin Atlantic | 31.12 | |
| Marks & Spencer | 30.88 | |
| Waitrose | 26.89 | |
| Ampeg | 23.97 | |
| Costa Coffee | 23.13 | |
| Morrisons | 22.48 | |
| ASDA | 22.13 | |
| Sainsbury's | 21.90 | |
| MOOG | 20.16 | |
| All Saints | 20.00 | |
| British Airways | 19.38 | |
| Victoria Beckham | 18.28 | |
| Vauxhall | 16.99 | |
| Akg | 14.64 | |
| Selfridges | 14.52 | |
| BBC | 14.41 | |
| Easyjet | 13.88 | |
| Tesco | 12.91 | |
| Cadbury | 12.63 | |
| Eurostar | 12.43 | |
| Next | 11.53 | |
| Ted Baker | 11.43 | |
| ALDI | 10.96 | |
| TUI | 10.90 | |
| TUI Group | 10.80 | |
| River Island | 10.80 | |
| Sennheiser | 10.52 | |
| Fred Perry | 9.76 | |
| Tate Modern | 9.17 | |
| Pro Tools | 9.10 | |
| Clarks | 8.15 | |
| Amazon Music | 7.89 | |
| Lush | 7.72 | |
| Vivienne Westwood | 7.59 | |
| Dr. Martens | 7.55 | |
| Guinness | 7.01 | |
| Primark | 6.99 | |
| Ableton | 6.83 | |
| boohoo | 6.17 | |
| The Body Shop | 6.03 | |
| Carlsberg | 5.83 | |
| Ryanair | 5.79 | |
| Harrods | 5.30 | |
| Wilton | 5.27 | |
| Baileys | 5.19 | |
| ASOS | 5.00 | |
| Lego | 4.96 | |
| Topshop | 4.90 |
Official Profiles
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LoginArtist: The Feeling
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-04 03:00 UTC | The Feeling | St Luke's | Glasgow, United Kingdom | |
| 2026-03-06 03:30 UTC | The Feeling | Sage 2, Glasshouse International Centre for Music | Gateshead, United Kingdom | |
| 2026-03-07 03:00 UTC | The Feeling | Leeds Beckett University Students Union | Leeds, United Kingdom | |
| 2026-03-08 03:30 UTC | The Feeling | Fusion And Foundry | Sheffield, United Kingdom | |
| 2026-03-10 02:00 UTC | The Feeling | Nottingham Rock City | Nottingham, United Kingdom | |
| 2026-03-11 02:00 UTC | The Feeling | Cambridge Junction | Cambridge, United Kingdom | |
| 2026-03-13 02:00 UTC | The Feeling | The Adrian Flux Waterfront | Norwich, United Kingdom | |
| 2026-03-13 02:30 UTC | The Feeling | UEA The Waterfront | Norwich, United Kingdom | |
| 2026-03-14 02:00 UTC | The Feeling | O2 Shepherds Bush Empire | London, United Kingdom | |
| 2026-03-15 01:00 UTC | The Feeling | Chalk | Brighton, United Kingdom | |
| 2026-03-16 02:00 UTC | The Feeling | The 1865 Southampton | Southampton, United Kingdom | |
| 2026-03-18 02:00 UTC | The Feeling, Kesha | O2 Academy Bristol | Bristol, United Kingdom | |
| 2026-03-20 01:30 UTC | The Feeling | The Patti | Swansea, United Kingdom | |
| 2026-03-21 01:30 UTC | The Feeling | O2 Ritz Manchester | Manchester, United Kingdom | |
| 2026-03-22 02:00 UTC | The Feeling | O2 Institute2 Birmingham | Birmingham, United Kingdom | |
| 2026-03-24 02:00 UTC | The Feeling | The Academy | Dublin, Ireland | |
| 2026-03-25 02:00 UTC | The Feeling | Limelight 2 | Belfast, United Kingdom |















