The Farm
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
8,006
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:09:39 UTC
Genres
Biography
Liverpool band The Farm were championed by the legendary DJ John Peel and did 5 sessions for him during the 1980s. Suggs from Madness produced their first single Hearts & Minds in 1984 which was a minor ‘indie’ hit. In 1987 they supported The Housemartins on a UK tour and impressed singer Paul Heaton who went on to produce tracks by them.
Stepping Stone their 1st release on the Produce label in 1990 became an instant indie/club hit. Produced by Suggs & Boys Own DJ Terry Farley they then appeared in a seminal documentary about club culture in Ibiza called ‘A Short Film About Chillin’. Top 5 hits Groovy Train and All Together Now soon followed as their small independent label took on the majors. After playing sell out tours it was no surprise that their album Spartacus went straight in at No 1 in March 1991. It was a truly extraordinary achievement as the label had ‘independent’ distribution.
After being signed in the US to Sire Record by the legendary Seymour Stein in 1991 they toured extensively with Big Audio Dynamite. They went on to record a new album Love See No Colour which was released in 1992. The critically acclaimed album was a change in direction for the group. Still signed to Sire in the USA they released Hullaballoo in 1994 which is a long-lost treasure as it was only ever released in America. In 2005 the original line up reformed for a tour with The Happy Monday’s and they continue to play festivals during the summer.
The Farm draws 45-64 & 35-44 audiences and holds attention in UNITED KINGDOM, BRAZIL, IRELAND. The skew is heavily male (67%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 1,202 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Henri Lloyd, Aquascutum, Sergio Tacchini makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 8,006 · Engagements 110 · Rate 1.4% Posts 469 · Views 1,202 · Avg Likes 106 · Avg Comments 4 · Avg Views 1,202 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 37% 35-44: 31% 25-34: 21% 18-24: 11% |
Largest: 45-64 (37%); next: 35-44 (31%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED KINGDOM (86%) BRAZIL (4%) IRELAND (3%) SPAIN (2%) NIGERIA (2%) |
Top regions: UNITED KINGDOM (86%), BRAZIL (4%), IRELAND (3%) |
| Platform Engagement | Instagram: 82 avg likes/post · Tiktok: 1,202 avg views/post | Best reach: Tiktok 1,202 avg views; best engagement: Instagram 82 avg likes |
Top Brand Affinities
Henri Lloyd
Aquascutum
Sergio Tacchini
Ben Sherman
ITV
Fred Perry
Carling
Sky Sports
Royal Mail
Phase One
HSBC
Barbour
| Brand | Category | Score |
|---|---|---|
| Henri Lloyd | 469.48 | |
| Aquascutum | 233.57 | |
| Sergio Tacchini | 89.44 | |
| Ben Sherman | 80.40 | |
| ITV | 79.61 | |
| Fred Perry | 57.08 | |
| Carling | 53.66 | |
| Sky Sports | 44.12 | |
| Royal Mail | 43.60 | |
| Phase One | 43.51 | |
| HSBC | 35.63 | |
| Barbour | 26.22 | |
| Mixcloud | 26.15 | |
| Stone Island | 26.11 | |
| Warner Music | 26.06 | |
| Peroni | 25.41 | |
| Amazon Music | 22.85 | |
| Fjallraven | 22.09 | |
| Clarks | 20.67 | |
| Debenhams | 20.22 | |
| Sennheiser | 20.00 | |
| Umbro | 18.03 | |
| Morrisons | 16.88 | |
| Akg | 16.85 | |
| Diadora | 16.74 | |
| MOOG | 16.57 | |
| Burton Snowboards | 15.53 | |
| Waitrose | 14.31 | |
| Beefeater | 14.29 | |
| Ableton | 13.65 | |
| Deliveroo | 13.51 | |
| BBC | 12.32 | |
| Pioneer | 11.33 | |
| Tesco | 11.32 | |
| Depop | 11.27 | |
| Pro Tools | 11.26 | |
| Stella Artois | 10.84 | |
| Costa Coffee | 10.72 | |
| Ellesse | 10.70 | |
| Vauxhall | 10.44 | |
| Beck`s | 10.17 | |
| UEFA | 10.07 | |
| LG Group | 9.90 | |
| Easyjet | 9.07 | |
| Atmos | 8.93 | |
| Next | 8.47 | |
| Guinness | 8.47 | |
| Carlsberg | 8.44 | |
| Kappa | 8.17 | |
| Marks & Spencer | 7.70 |
Official Profiles
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LoginArtist: The Farm
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-14 02:00 UTC | Happy Mondays, Northside, The Farm | O2 City Hall Newcastle | Newcastle upon Tyne, United Kingdom | |
| 2026-03-15 01:00 UTC | Happy Mondays, Northside, The Farm | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-03-16 02:00 UTC | Happy Mondays, The Farm, Northside | Rock City | Nottingham, United Kingdom | |
| 2026-03-21 02:00 UTC | Happy Mondays, The Farm, Northside | DEPOT | Cardiff, United Kingdom | |
| 2026-03-22 02:00 UTC | Happy Mondays, The Farm, Northside | Mountford Hall | Liverpool, United Kingdom | |
| 2026-03-23 02:00 UTC | Happy Mondays, The Farm, Northside | The Octagon | Sheffield, United Kingdom | |
| 2026-03-27 02:30 UTC | Corn Exchange 2026 | — | — | — |
| 2026-03-28 02:00 UTC | Happy Mondays, The Farm, Northside | Roundhouse | London, United Kingdom | |
| 2026-03-29 02:00 UTC | Happy Mondays, The Farm, Northside | Cliffs Pavilion | Southend-on-Sea, United Kingdom | |
| 2026-03-30 02:00 UTC | Happy Mondays, The Farm, Northside | LCR UEA | Norwich, United Kingdom | |
| 2026-04-03 02:00 UTC | Happy Mondays, The Farm, Northside | Brighton Dome | Brighton, United Kingdom | |
| 2026-04-04 02:00 UTC | Happy Mondays | Bristol Beacon | Bristol, United Kingdom | |
| 2026-04-05 02:00 UTC | Happy Mondays, Northside, The Farm | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-04-06 02:00 UTC | Happy Mondays, Northside, The Farm | Old Fire Station | Bournemouth, United Kingdom | |
| 2026-04-10 02:00 UTC | Happy Mondays, The Farm, Northside | Dreamland | Thanet, United Kingdom | |
| 2026-04-12 01:30 UTC | Happy Mondays, The Farm, Northside | O2 Victoria Warehouse | Manchester, United Kingdom | |
| 2026-04-17 02:00 UTC | Happy Mondays | Barrowland Ballroom | Glasgow, United Kingdom |















