The Farm

The Farm

Country: GB

Influence: 51.42% Fanbase: 28.36% Trending: 62.95% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Henri Lloyd • 469.48% • Very Strong

As of 2025-09-09

8,006

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:39 UTC

Genres

poppoprockdance rockrockalternative rockpop rockeuropeanmadchester

Biography

@TheFarm_
Liverpool band The Farm were championed by the legendary DJ John Peel and did 5 sessions for him during the 1980s. Suggs from Madness produced their first single Hearts & Minds in 1984 which was a minor ‘indie’ hit. In 1987 they supported The Housemartins on a UK tour and impressed singer Paul Heaton who went on to produce tracks by them.
Stepping Stone their 1st release on the Produce label in 1990 became an instant indie/club hit. Produced by Suggs & Boys Own DJ Terry Farley they then appeared in a seminal documentary about club culture in Ibiza called ‘A Short Film About Chillin’. Top 5 hits Groovy Train and All Together Now soon followed as their small independent label took on the majors. After playing sell out tours it was no surprise that their album Spartacus went straight in at No 1 in March 1991. It was a truly extraordinary achievement as the label had ‘independent’ distribution.
After being signed in the US to Sire Record by the legendary Seymour Stein in 1991 they toured extensively with Big Audio Dynamite. They went on to record a new album Love See No Colour which was released in 1992. The critically acclaimed album was a change in direction for the group. Still signed to Sire in the USA they released Hullaballoo in 1994 which is a long-lost treasure as it was only ever released in America. In 2005 the original line up reformed for a tour with The Happy Monday’s and they continue to play festivals during the summer.

The Farm Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Farm draws 45-64 & 35-44 audiences and holds attention in UNITED KINGDOM, BRAZIL, IRELAND. The skew is heavily male (67%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 1,202 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Henri Lloyd, Aquascutum, Sergio Tacchini makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Farm score 1.37%Moderate bucket.
Brand: Henri LloydBrand: AquascutumBrand: Sergio Tacchini
Followers:8,006
Engagements:110
Rate:1.4%
Posts:469
Views:1,202
Avg Likes:106
Avg Comments:4
Avg Views:1,202

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 8,006 · Engagements 110 · Rate 1.4%
Posts 469 · Views 1,202 · Avg Likes 106 · Avg Comments 4 · Avg Views 1,202
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 37%
35-44: 31%
25-34: 21%
18-24: 11%
Largest: 45-64 (37%); next: 35-44 (31%)
Gender Split Female: 33%
Male: 67%
Non-binary/Other: 0%
Skews male (67%)
Top Countries UNITED KINGDOM (86%)
BRAZIL (4%)
IRELAND (3%)
SPAIN (2%)
NIGERIA (2%)
Top regions: UNITED KINGDOM (86%), BRAZIL (4%), IRELAND (3%)
Platform Engagement Instagram: 82 avg likes/post · Tiktok: 1,202 avg views/post Best reach: Tiktok 1,202 avg views; best engagement: Instagram 82 avg likes

Top Brand Affinities

Henri Lloyd
Score: 469.48
Aquascutum
Score: 233.57
Sergio Tacchini
Score: 89.44
Ben Sherman
Score: 80.40
ITV
Score: 79.61
Fred Perry
Score: 57.08
Carling
Score: 53.66
Sky Sports
Score: 44.12
Royal Mail
Score: 43.60
Phase One
Score: 43.51
HSBC
Score: 35.63
Barbour
Score: 26.22
Brand Category Score
Henri Lloyd 469.48
Aquascutum 233.57
Sergio Tacchini 89.44
Ben Sherman 80.40
ITV 79.61
Fred Perry 57.08
Carling 53.66
Sky Sports 44.12
Royal Mail 43.60
Phase One 43.51
HSBC 35.63
Barbour 26.22
Mixcloud 26.15
Stone Island 26.11
Warner Music 26.06
Peroni 25.41
Amazon Music 22.85
Fjallraven 22.09
Clarks 20.67
Debenhams 20.22
Sennheiser 20.00
Umbro 18.03
Morrisons 16.88
Akg 16.85
Diadora 16.74
MOOG 16.57
Burton Snowboards 15.53
Waitrose 14.31
Beefeater 14.29
Ableton 13.65
Deliveroo 13.51
BBC 12.32
Pioneer 11.33
Tesco 11.32
Depop 11.27
Pro Tools 11.26
Stella Artois 10.84
Costa Coffee 10.72
Ellesse 10.70
Vauxhall 10.44
Beck`s 10.17
UEFA 10.07
LG Group 9.90
Easyjet 9.07
Atmos 8.93
Next 8.47
Guinness 8.47
Carlsberg 8.44
Kappa 8.17
Marks & Spencer 7.70

Official Profiles

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Artist: The Farm

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-03-14 02:00 UTC Happy Mondays, Northside, The Farm O2 City Hall Newcastle Newcastle upon Tyne, United Kingdom
2026-03-15 01:00 UTC Happy Mondays, Northside, The Farm O2 Academy Birmingham Birmingham, United Kingdom
2026-03-16 02:00 UTC Happy Mondays, The Farm, Northside Rock City Nottingham, United Kingdom
2026-03-21 02:00 UTC Happy Mondays, The Farm, Northside DEPOT Cardiff, United Kingdom
2026-03-22 02:00 UTC Happy Mondays, The Farm, Northside Mountford Hall Liverpool, United Kingdom
2026-03-23 02:00 UTC Happy Mondays, The Farm, Northside The Octagon Sheffield, United Kingdom
2026-03-27 02:30 UTC Corn Exchange 2026
2026-03-28 02:00 UTC Happy Mondays, The Farm, Northside Roundhouse London, United Kingdom
2026-03-29 02:00 UTC Happy Mondays, The Farm, Northside Cliffs Pavilion Southend-on-Sea, United Kingdom
2026-03-30 02:00 UTC Happy Mondays, The Farm, Northside LCR UEA Norwich, United Kingdom
2026-04-03 02:00 UTC Happy Mondays, The Farm, Northside Brighton Dome Brighton, United Kingdom
2026-04-04 02:00 UTC Happy Mondays Bristol Beacon Bristol, United Kingdom
2026-04-05 02:00 UTC Happy Mondays, Northside, The Farm O2 Academy Birmingham Birmingham, United Kingdom
2026-04-06 02:00 UTC Happy Mondays, Northside, The Farm Old Fire Station Bournemouth, United Kingdom
2026-04-10 02:00 UTC Happy Mondays, The Farm, Northside Dreamland Thanet, United Kingdom
2026-04-12 01:30 UTC Happy Mondays, The Farm, Northside O2 Victoria Warehouse Manchester, United Kingdom
2026-04-17 02:00 UTC Happy Mondays Barrowland Ballroom Glasgow, United Kingdom

Trending Artist