The FAIM
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
86,578
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:53:20 UTC
Genres
Biography
The FAIM reaches 18-24 & 25-34 audiences concentrated in FRANCE, UNITED STATES, GERMANY. The demographic tilt is heavily female (61%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 6,622 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Impericon, Accor Hotels, Live Nation suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 86,578 · Engagements 1,404 · Rate 1.6% Posts 395 · Views 9,428 · Avg Likes 1,374 · Avg Comments 89 · Avg Views 9,428 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 23% 13-17: 9% 35-44: 5% |
Largest: 18-24 (60%); next: 25-34 (23%) |
| Gender Split |
Female: 61% Male: 39% Non-binary/Other: 0% |
Skews female (61%) |
| Top Countries |
FRANCE (19%) UNITED STATES (16%) GERMANY (12%) UNITED KINGDOM (10%) AUSTRALIA (9%) |
Top regions: FRANCE (19%), UNITED STATES (16%), GERMANY (12%) |
| Platform Engagement | Instagram: 927 avg likes/post · Tiktok: 2,806 avg views/post · Youtube: 6,622 avg views/post | Best reach: Youtube 6,622 avg views; best engagement: Instagram 927 avg likes |
Top Brand Affinities
Impericon
Accor Hotels
Live Nation
Hot Topic
Gamescom
Efteling
Amazon Music
Dr. Martens
Lollapalooza
New Line Cinema
boohoo
iHeartRadio Music Awards
| Brand | Category | Score |
|---|---|---|
| Impericon | 72.85 | |
| Accor Hotels | 40.39 | |
| Live Nation | 30.44 | |
| Hot Topic | 15.07 | |
| Gamescom | 13.60 | |
| Efteling | 8.82 | |
| Amazon Music | 7.50 | |
| Dr. Martens | 5.73 | |
| Lollapalooza | 5.66 | |
| New Line Cinema | 5.17 | |
| boohoo | 4.95 | |
| iHeartRadio Music Awards | 4.74 | |
| Garnier | 4.72 | |
| Kmart | 4.68 | |
| Showtime | 4.00 | |
| Primark | 3.60 | |
| Polaroid | 3.55 | |
| BBC | 3.50 | |
| Spotify Music | 3.38 | |
| Urban Outfitters | 3.31 | |
| Columbia Pictures | 3.28 | |
| AMC | 3.10 | |
| Lush | 2.92 | |
| Vans | 2.88 | |
| Montblanc | 2.81 | |
| Coachella | 2.75 | |
| MTV | 2.70 | |
| Topshop | 2.64 | |
| Monster Beverage | 2.63 | |
| NBC | 2.57 | |
| Bershka | 2.48 | |
| NYX Cosmetics | 2.31 | |
| CBS Television Studios | 2.30 | |
| Urban Decay Cosmetics | 2.24 | |
| Tinder | 2.20 | |
| ASOS | 2.17 | |
| Too Faced Cosmetics | 2.16 | |
| shein | 2.11 | |
| Tesco | 2.11 | |
| Sunnies Studios | 2.09 | |
| Nickelodeon | 2.09 | |
| CBS | 2.08 | |
| Paramount Pictures | 2.07 | |
| Chrysler | 2.01 | |
| Converse | 1.98 | |
| Warner Bros | 1.87 | |
| Universal | 1.87 | |
| Kodak | 1.87 | |
| Fujifilm | 1.74 | |
| SheInside | 1.73 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
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