The Everly Brothers Brand Affinity ranks highest Alessi at 33.94% . Very Strong. Score DMDB 60.50% | Fanbase 48.20%

The Everly Brothers — pop artist from US.

The Everly Brothers, a rock 'n' roll duo known for their close-harmony vocals and hit songs, rose to fame in the late 1950s and early 1960s. Comprised of Don…

The Everly Brothers

Recognizable

Country: US | Artist ID: 11e81bc1-7930-dc26-a877-a0369fe50396

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Genres

poppopadult standardsbrill building popbubblegum popsunshine popr&b, funk & soulsoulrockmellow goldrockabillyrock-and-rollrockpop rockfolk & traditionalfolk rock

Influential: 60.50% Fanbase: 48.20% Trending: 66.65%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Alessi • 33.94% • Very Strong

As of 2025-09-10

57,458

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 60.50% | Fanbase 48.20% | Trending 66.65% | CAREER STAGE: MAINSTREAM

Biography

The Everly Brothers, a rock 'n' roll duo known for their close-harmony vocals and hit songs, rose to fame in the late 1950s and early 1960s. Comprised of Don and Phil Everly, the brothers began their musical career as teenagers, achieving success with hits like “Bye Bye Love” and “Wake Up Little Susie,” both reaching the top of the charts in 1957. Their string of hits continued with songs like “All I Have to Do Is Dream” and “Cathy’s Clown,” solidifying their popularity.

In 1961, the Everly Brothers briefly paused their music career to enlist in the Marine Corps Reserve, leading to a decline in their chart success. Despite this, they continued to release music, with sporadic hits like “Gone, Gone, Gone” and “Bowling Green.” The duo reunited in 1983 for a concert at the Royal Albert Hall and received accolades such as induction into the Rock and Roll Hall of Fame in 1986 and a Lifetime Achievement Grammy in 1997. Their final recording together was in 1998, with Phil Everly passing away in 2014.

Report Date: 2025-09-10

The Everly Brothers engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, NIGERIA, UNITED KINGDOM. The fan base skews heavily male (68%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (9,620 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Alessi, Fnac, Alcott, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Everly Brothers score 0.72% — Low bucket.

Brand: AlessiBrand: FnacBrand: Alcott

Followers:57,458

Engagements:412

Rate:0.7%

Posts:20,950

Avg Likes:356

Avg Comments:8

Avg Views:9,636

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 57,458 · Engagements 412 · Rate 0.7% Posts 20,950 · Views 9,636 · Avg Likes 356 · Avg Comments 8 · Avg Views 9,636	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 28% 18-24: 25% 45-64: 25% 35-44: 19%	Largest: 25-34 (28%); next: 18-24 (25%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (34%) NIGERIA (18%) UNITED KINGDOM (9%) GHANA (8%) SOUTH AFRICA (7%)	Top regions: UNITED STATES (34%), NIGERIA (18%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 75 avg likes/post · Tiktok: 9,620 avg views/post · Youtube: 16 avg views/post	Best reach: Tiktok 9,620 avg views; best engagement: Tiktok 281 avg likes

Top Brand Affinities

Alessi

Score: 33.94

Fnac

Score: 29.30

Alcott

Score: 26.34

Mixcloud

Score: 20.79

ITV

Score: 18.67

Fred Perry

Score: 17.40

Paramount Pictures

Score: 14.79

Holden

Score: 14.45

Vegemite

Score: 14.17

Hasselblad

Score: 13.75

Morrisons

Score: 12.87

HBO Max

Score: 11.82

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Top Brand Affinities

Brand	Category	Score
Alessi		33.94
Fnac		29.30
Alcott		26.34
Mixcloud		20.79
ITV		18.67
Fred Perry		17.40
Paramount Pictures		14.79
Holden		14.45
Vegemite		14.17
Hasselblad		13.75
Morrisons		12.87
HBO Max		11.82
NBC		11.50
DeLorean Motor Company		11.06
Pixar		10.99
Schwartz's		10.26
Philips		9.79
Alden		9.31
MATTEL		9.24
Suavecito		9.07
Cadillac		8.93
Atmos		8.05
Barbie		7.71
Patek Philippe		7.69
Ableton		7.69
Lidl		7.28
iHeartRadio Music Awards		7.02
BBC		6.04
Fallout		6.01
Warner Bros		5.53
Leica		5.36
MTV		5.14
Harley-Davidson		4.83
Sega		4.80
Nixon		4.77
Coffeegram		4.75
CBS		4.65
Superdry		4.64
Spotify Music		4.55
Kickstarter		4.31
UberEATS		4.10
Dyson		4.06
Heinz		3.79
MINI		3.63
Dr. Martens		3.50
BALMAIN		3.39
Lindt		3.38
Vogue		3.31
Kodak		3.25
Ubisoft		3.13