The Enemy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
21,379
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:00:35 UTC
Genres
Biography
The Enemy resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED KINGDOM, UNITED STATES, AUSTRALIA. With a heavily male (78%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (330,184 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Aquascutum, Ben Sherman, Fred Perry makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 21,379 · Engagements 2,815 · Rate 13.2% Posts 135 · Views 330,184 · Avg Likes 2,583 · Avg Comments 426 · Avg Views 330,184 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 38% 35-44: 10% 13-17: 5% |
Largest: 18-24 (43%); next: 25-34 (38%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
UNITED KINGDOM (86%) UNITED STATES (2%) AUSTRALIA (2%) SPAIN (1%) MALAYSIA (1%) |
Top regions: UNITED KINGDOM (86%), UNITED STATES (2%), AUSTRALIA (2%) |
| Platform Engagement | Instagram: 750 avg likes/post · Youtube: 330,184 avg views/post | Best reach: Youtube 330,184 avg views; best engagement: Youtube 1,833 avg likes |
Top Brand Affinities
Aquascutum
Ben Sherman
Fred Perry
Carling
Stone Island
Barbour
LG Group
Sky Sports
Peroni
Morrisons
Carlsberg
Ellesse
| Brand | Category | Score |
|---|---|---|
| Aquascutum | 147.22 | |
| Ben Sherman | 145.53 | |
| Fred Perry | 96.22 | |
| Carling | 80.44 | |
| Stone Island | 31.01 | |
| Barbour | 25.59 | |
| LG Group | 24.35 | |
| Sky Sports | 23.53 | |
| Peroni | 22.99 | |
| Morrisons | 22.92 | |
| Carlsberg | 21.48 | |
| Ellesse | 19.38 | |
| ITV | 18.71 | |
| Umbro | 18.09 | |
| Clarks | 17.54 | |
| Sainsbury's | 14.84 | |
| Beck`s | 13.81 | |
| Guinness | 13.39 | |
| ASDA | 12.69 | |
| Ted Baker | 11.07 | |
| Dr. Martens | 10.53 | |
| Costa Coffee | 10.22 | |
| Vauxhall | 10.19 | |
| Stella Artois | 9.66 | |
| Selfridges | 9.46 | |
| Tesco | 9.33 | |
| Paul Smith | 8.45 | |
| ALDI | 8.35 | |
| Cadbury | 8.25 | |
| River Island | 7.27 | |
| BBC | 7.02 | |
| Topshop | 6.54 | |
| Marks & Spencer | 6.53 | |
| Primark | 5.69 | |
| Amstel | 5.52 | |
| Hugo Boss | 5.33 | |
| Fila | 5.24 | |
| ASOS | 5.02 | |
| boohoo | 5.01 | |
| Ryanair | 4.99 | |
| Harrods | 4.75 | |
| Columbia Pictures | 4.69 | |
| Jack Daniels | 4.59 | |
| eBay | 4.54 | |
| Haribo | 4.51 | |
| Baileys | 4.47 | |
| Budweiser | 4.43 | |
| Pilsner Urquell | 4.23 | |
| Heineken | 4.09 | |
| Lush | 4.00 |
Official Profiles
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LoginArtist: The Enemy
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















