The Enemy

The Enemy

Country: GB

Influence: 50.56% Fanbase: 36.79% Trending: 57.44% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Aquascutum • 147.22% • Very Strong

As of 2025-09-09

21,379

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:00:35 UTC

Genres

popcoventry indierockmodern rockbritish indie rockrockalternativenew ravealternativeindie rockeuropeanbritpop

Biography

Young gunslingers from the British Midlands who bring together the potent swagger of Oasis with the nervy passion of the Jam, the Enemy became one of the U.K.'s most talked about new bands of 2007 on the basis of a pair of independent singles and some firebrand live shows. Born and raised in Coventry, lead singer and guitarist Tom Clarke, bassist Andy Hopkins, and drummer Liam Watts were only 16 years old when they decided to pool their talents and form a band (though Clarke had started learning to play music when he was four years old and begged his mother for a violin). In 2006, the band started writing songs and within a year they had over 20 original tunes in their repertoire. The Enemy's live gigs caught the attention of the British music press, and the band stuck a deal with the legendary British indie label Stiff Records, who had reopened their doors and were looking for new talent. The Enemy's first single, "40 Days and 40 Nights" (about the annoyances of teenage celibacy), was released in November 2006, and was Stiff's first new 7" since 1988. The single became a modest hit, and their next, "It's Not OK" (released in February 2007), earned rave reviews and "Next Big Thing" predictions from the U.K. music press, as well as impressive sales. Soon the band found themselves opening for the likes of Kasabian and Manic Street Preachers, and they scored a major-label deal with Warner Bros., though the group arranged for Stiff to issue their third single, "Away from Here," which was released in April 2007 and entered the U.K. charts at number eight the same day the band played a sold-out homecoming gig. An album, We'll Live and Die in These Towns, was released by Warner in 2007, followed by a second album, Music for the People, two years later in 2009. Three years would pass before the band reappeared with the release of Streets in the Sky in 2012, which included the singles "Gimme the Sign" and "Saturday", which also appeared in EA Sports' FIFA 12 video game. ~ Mark Deming, Rovi

The Enemy Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Enemy resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED KINGDOM, UNITED STATES, AUSTRALIA. With a heavily male (78%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (330,184 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Aquascutum, Ben Sherman, Fred Perry makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Enemy score 13.17%Very Strong bucket.
Brand: AquascutumBrand: Ben ShermanBrand: Fred Perry
Followers:21,379
Engagements:2,815
Rate:13.2%
Posts:135
Views:330,184
Avg Likes:2,583
Avg Comments:426
Avg Views:330,184

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 21,379 · Engagements 2,815 · Rate 13.2%
Posts 135 · Views 330,184 · Avg Likes 2,583 · Avg Comments 426 · Avg Views 330,184
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 43%
25-34: 38%
35-44: 10%
13-17: 5%
Largest: 18-24 (43%); next: 25-34 (38%)
Gender Split Female: 22%
Male: 78%
Non-binary/Other: 0%
Skews male (78%)
Top Countries UNITED KINGDOM (86%)
UNITED STATES (2%)
AUSTRALIA (2%)
SPAIN (1%)
MALAYSIA (1%)
Top regions: UNITED KINGDOM (86%), UNITED STATES (2%), AUSTRALIA (2%)
Platform Engagement Instagram: 750 avg likes/post · Youtube: 330,184 avg views/post Best reach: Youtube 330,184 avg views; best engagement: Youtube 1,833 avg likes

Top Brand Affinities

Aquascutum
Score: 147.22
Ben Sherman
Score: 145.53
Fred Perry
Score: 96.22
Carling
Score: 80.44
Stone Island
Score: 31.01
Barbour
Score: 25.59
LG Group
Score: 24.35
Sky Sports
Score: 23.53
Peroni
Score: 22.99
Morrisons
Score: 22.92
Carlsberg
Score: 21.48
Ellesse
Score: 19.38
Brand Category Score
Aquascutum 147.22
Ben Sherman 145.53
Fred Perry 96.22
Carling 80.44
Stone Island 31.01
Barbour 25.59
LG Group 24.35
Sky Sports 23.53
Peroni 22.99
Morrisons 22.92
Carlsberg 21.48
Ellesse 19.38
ITV 18.71
Umbro 18.09
Clarks 17.54
Sainsbury's 14.84
Beck`s 13.81
Guinness 13.39
ASDA 12.69
Ted Baker 11.07
Dr. Martens 10.53
Costa Coffee 10.22
Vauxhall 10.19
Stella Artois 9.66
Selfridges 9.46
Tesco 9.33
Paul Smith 8.45
ALDI 8.35
Cadbury 8.25
River Island 7.27
BBC 7.02
Topshop 6.54
Marks & Spencer 6.53
Primark 5.69
Amstel 5.52
Hugo Boss 5.33
Fila 5.24
ASOS 5.02
boohoo 5.01
Ryanair 4.99
Harrods 4.75
Columbia Pictures 4.69
Jack Daniels 4.59
eBay 4.54
Haribo 4.51
Baileys 4.47
Budweiser 4.43
Pilsner Urquell 4.23
Heineken 4.09
Lush 4.00

Official Profiles

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Artist: The Enemy

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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