The Drums Brand Affinity ranks highest Lollapalooza at 9.26% . Very Strong. Score DMDB 65.01% | Fanbase 57.34%

The Drums — pop artist from US.

Jonny Pierce, the New York-based indie pop artist known as The Drums, delves into the theme of healing from childhood trauma on his latest self-titled album.…

The Drums

Recognizable

Country: US | Gender: male | Artist ID: 11e81bd1-3583-ccee-bc06-a0369fe50396

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Genres

popbrooklyn indieindie poppoprockmodern rockrockalternativeindie rocknew ravealternativeindie surf

Influential: 65.01% Fanbase: 57.34% Trending: 68.84%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 9.26% • Very Strong

As of 2025-09-10

679,554

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.01% | Fanbase 57.34% | Trending 68.84% | CAREER STAGE: MAINSTREAM

Biography

Jonny Pierce, the New York-based indie pop artist known as The Drums, delves into the theme of healing from childhood trauma on his latest self-titled album. The record serves as a love letter to his younger selves, exploring the process of finding belonging and nourishment after enduring past hurts. Pierce's approach to songwriting evolved with this project, moving away from his previous emphasis on efficiency to embrace a slower, more introspective creative process.

In his exploration of self-healing, Pierce discovered a new depth and vulnerability in his music, allowing delicate and nuanced themes to emerge. The album reflects his journey towards understanding and addressing the impact of childhood experiences on his adult life, showcasing a more introspective and tender side of his artistry.

Report Date: 2025-09-10

The Drums speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, MEXICO, BRAZIL. Composition is male-leaning (55%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (9,006 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Lollapalooza, Coachella, Dr. Martens, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Drums score 1.66% — Moderate bucket.

Brand: LollapaloozaBrand: CoachellaBrand: Dr. Martens

Followers:679,554

Engagements:11,311

Rate:1.7%

Posts:227

Avg Likes:11,233

Avg Comments:172

Avg Views:17,956

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 679,554 · Engagements 11,311 · Rate 1.7% Posts 227 · Views 17,956 · Avg Likes 11,233 · Avg Comments 172 · Avg Views 17,956	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 26% 13-17: 8% 35-44: 5%	Largest: 18-24 (61%); next: 25-34 (26%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (17%) MEXICO (16%) BRAZIL (10%) PERU (6%) COLOMBIA (5%)	Top regions: UNITED STATES (17%), MEXICO (16%), BRAZIL (10%)
Platform Engagement	Instagram: 10,333 avg likes/post · Tiktok: 9,006 avg views/post · Youtube: 8,950 avg views/post	Best reach: Tiktok 9,006 avg views; best engagement: Instagram 10,333 avg likes

Top Brand Affinities

Lollapalooza

Score: 9.26

Coachella

Score: 6.54

Dr. Martens

Score: 6.10

Vivienne Westwood

Score: 5.84

Kodak

Score: 5.00

Movistar

Score: 4.19

Pepsi

Score: 4.10

Cartoon Network

Score: 4.07

SoundCloud

Score: 3.91

Spotify Music

Score: 3.90

Urban Outfitters

Score: 3.78

Polaroid

Score: 3.63

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Top Brand Affinities

Brand	Category	Score
Lollapalooza		9.26
Coachella		6.54
Dr. Martens		6.10
Vivienne Westwood		5.84
Kodak		5.00
Movistar		4.19
Pepsi		4.10
Cartoon Network		4.07
SoundCloud		3.91
Spotify Music		3.90
Urban Outfitters		3.78
Polaroid		3.63
Fujifilm		3.62
Vans		3.34
MTV		3.12
Prismacolor		3.04
Paramount Pictures		2.84
Columbia Pictures		2.72
Marc Jacobs		2.51
Nickelodeon		2.46
Cafecito		2.38
Showtime		2.33
Sprite		2.24
Tinder		2.08
Fenty beauty		1.96
Budweiser		1.96
Star Wars		1.91
Target		1.89
Aperol		1.88
Chrysler		1.83
BBC		1.78
Warner Bros		1.73
Heineken		1.72
Converse		1.69
Cadillac		1.69
Nintendo		1.60
Supreme		1.43
HBO		1.42
Guinness		1.41
Levi's		1.41
Airbnb		1.40
Bellagio		1.39
Lush		1.39
Forever 21		1.39
Pokemon Go		1.38
shein		1.32
Vogue		1.32
Guess		1.31
DC Entertainment		1.30
Universal		1.27