The Driver Era
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
2,935,584
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:29:39 UTC
Genres
Biography
The Driver Era engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, ARGENTINA. The fan base skews heavily female (76%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (118,050 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Houston Livestock Show and Rodeo, Movistar, iHeartRadio Music Awards, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,935,584 · Engagements 73,720 · Rate 2.5% Posts 1,529 · Views 128,179 · Avg Likes 72,116 · Avg Comments 312 · Avg Views 128,179 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 67% 25-34: 16% 13-17: 14% 35-44: 2% |
Largest: 18-24 (67%); next: 25-34 (16%) |
| Gender Split |
Female: 76% Male: 24% Non-binary/Other: 0% |
Skews female (76%) |
| Top Countries |
UNITED STATES (33%) BRAZIL (9%) ARGENTINA (8%) MEXICO (5%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (33%), BRAZIL (9%), ARGENTINA (8%) |
| Platform Engagement | Instagram: 50,310 avg likes/post · Tiktok: 118,050 avg views/post · Youtube: 10,129 avg views/post | Best reach: Tiktok 118,050 avg views; best engagement: Instagram 50,310 avg likes |
Top Brand Affinities
Houston Livestock Show and Rodeo
Movistar
iHeartRadio Music Awards
American Eagle
Steve Madden
Cartoon Network
Urban Outfitters
Nickelodeon
CBS Television Studios
CBS
Busch
Pull&Bear
| Brand | Category | Score |
|---|---|---|
| Houston Livestock Show and Rodeo | 9.79 | |
| Movistar | 5.69 | |
| iHeartRadio Music Awards | 4.69 | |
| American Eagle | 4.64 | |
| Steve Madden | 4.54 | |
| Cartoon Network | 4.09 | |
| Urban Outfitters | 3.92 | |
| Nickelodeon | 3.38 | |
| CBS Television Studios | 3.24 | |
| CBS | 3.05 | |
| Busch | 2.96 | |
| Pull&Bear | 2.95 | |
| Hollister Co | 2.76 | |
| Coachella | 2.72 | |
| AMC | 2.63 | |
| Lollapalooza | 2.61 | |
| MTV | 2.58 | |
| Target | 2.42 | |
| Pic Collage | 2.41 | |
| Kylie Cosmetics | 2.25 | |
| Bershka | 2.03 | |
| Paramount Pictures | 2.03 | |
| Universal | 2.01 | |
| Showtime | 1.85 | |
| Walt Disney | 1.80 | |
| Too Faced Cosmetics | 1.80 | |
| Forever 21 | 1.74 | |
| Starbucks | 1.70 | |
| Pepsi | 1.61 | |
| Tarte Cosmetics | 1.59 | |
| Walmart | 1.59 | |
| Pixar | 1.52 | |
| Chrysler | 1.49 | |
| Polaroid | 1.48 | |
| Warner Bros | 1.46 | |
| Calvin Klein | 1.44 | |
| Converse | 1.31 | |
| Lush | 1.30 | |
| Netflix | 1.28 | |
| musical.ly | 1.28 | |
| H&M | 1.27 | |
| Marvel Entertainment | 1.26 | |
| shein | 1.24 | |
| Tiffany & Co | 1.23 | |
| DC Entertainment | 1.21 | |
| FashionNova | 1.14 | |
| BBC | 1.14 | |
| Huda Beauty | 1.10 | |
| Pokemon Go | 1.09 | |
| Spotify Music | 1.06 |
Official Profiles
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LoginArtist: The Driver Era
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
