The Dreggs

The Dreggs — folk & traditional artist from AU.

Australian Acoustic Folk duo, The Dreggs, is made up of, Paddy Macrae, and Zane Harris. Their music is heavily influenced by the coastal culture of Australia,…

Influence: 48.98% Fanbase: 25.51% Trending: 60.72% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bec & Bridge • 79.26% • Very Strong

As of 2025-09-08

211,835

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:18:46 UTC

Genres

folk & traditionalaustralian indie folk

Biography

Australian Acoustic Folk duo, The Dreggs, is made up of, Paddy Macrae, and Zane Harris. Their music is heavily influenced by the coastal culture of Australia, regarding itself as the perfect ‘road-tripping’ music. Harmonies, fingerpicking, warm buildups, and stories, The Dreggs’ music encompasses a wide range of feelings from easy-listening to making you want to dance. From their first ever release, ‘Give Myself To You’, The Dreggs have gained a steady following over a short period of time and are still growing, determined to make every show count and every foot tap.

Top Brand Affinities

Report Date: 2025-09-08

The Dreggs commands interest from 18-24 & 25-34 audiences in AUSTRALIA, CANADA, UNITED KINGDOM. With a heavily male (60%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (3,476 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Bec & Bridge, Sabo Skirt, Vegemite points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Dreggs score 0.17% — Low bucket.

Brand: Bec & BridgeBrand: Sabo SkirtBrand: Vegemite

Followers:211,835

Engagements:351

Rate:0.2%

Posts:1,205

Avg Likes:333

Avg Comments:28

Avg Views:4,567

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 211,835 · Engagements 351 · Rate 0.2% Posts 1,205 · Views 4,567 · Avg Likes 333 · Avg Comments 28 · Avg Views 4,567	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 38% 35-44: 12% 45-64: 5%	Largest: 18-24 (41%); next: 25-34 (38%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	AUSTRALIA (46%) CANADA (9%) UNITED KINGDOM (7%) UNITED STATES (5%) NEW ZEALAND (4%)	Top regions: AUSTRALIA (46%), CANADA (9%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 3,476 avg views/post · Youtube: 1,091 avg views/post	Best reach: Tiktok 3,476 avg views; best engagement: Tiktok 312 avg likes

Top Brand Affinities

Bec & Bridge

Score: 79.26

Sabo Skirt

Score: 74.75

Vegemite

Score: 53.26

Kmart

Score: 21.67

Billabong

Score: 17.58

Sunnies Studios

Score: 14.39

Woolworths

Score: 13.09

Qantas

Score: 11.55

New Line Cinema

Score: 8.43

Quiksilver

Score: 7.73

Emporium

Score: 4.86

Holden

Score: 4.53

Brand	Category	Score
Bec & Bridge		79.26
Sabo Skirt		74.75
Vegemite		53.26
Kmart		21.67
Billabong		17.58
Sunnies Studios		14.39
Woolworths		13.09
Qantas		11.55
New Line Cinema		8.43
Quiksilver		7.73
Emporium		4.86
Holden		4.53
Geocaching		4.41
Aperol		4.20
GoPro		3.95
Hurley		3.78
Coachella		3.57
Lululemon Athletica		3.51
McLaren		3.45
Airbnb		3.33
Tinder		3.31
Showtime		3.17
Cadbury		3.13
Polaroid		3.09
Dr. Martens		3.07
Lush		3.07
BALMAIN		3.03
Carhartt		2.86
Spotify Music		2.78
Urban Outfitters		2.73
Guinness		2.72
ASOS		2.56
Lollapalooza		2.43
Mulberry		2.37
Kodak		2.10
Nickelodeon		2.06
Chrysler		2.04
Tomorrowland		1.89
The Olympic Games		1.75
A Game of Tones		1.73
The North Face		1.72
Paramount Pictures		1.69
Gymshark		1.69
Pixar		1.68
Toyota		1.66
Oakley		1.64
Bellagio		1.59
Vans		1.59
Red Bull		1.49
Converse		1.47

Official Profiles

Artist: The Dreggs

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Dreggs today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-13 19:00 UTC	Spilt Milk Canberra 2025	Exhibition Park	Canberra, Australia	—
2025-12-14 08:00 UTC	The Dreggs	Doug Jennings Park	Gold Coast City, Australia	—
2025-12-14 18:30 UTC	Spilt Milk Gold Coast 2025	Gold Coast Sports and Leisure Centre	Gold Coast City, Australia	moshtix-au.sjv.io moshtix-au.sjv.io songkick.com songkick.com