The Dirty Nil
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
48,287
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:51:10 UTC
Genres
Biography
The Nil’s back-to-basics approach was a direct reaction to their previous record, 2021’s Fuck Art, a creative process that brought too many industry people whispering in the band’s ears, telling them how to polish and tweak their songs to fit on the radio or streaming playlists or whatever other arbitrary whims the modern music machine demands.
In order to incinerate their apparatus, they had to destroy it completely. They jammed away in their practice space for weeks, not overthinking anything or taking any external input. They didn’t sweat the small details or fret over transitions and arrangements. Less second guessing, more reckless abandon.
Staring into the abyss of entertainment serfdom, the trio spat on it. They smashed the chalice of poison brought to their lips, grinding the shards under their heels. A rock and roll band is part religion, part small business and part pirate ship. Sabres were wielded and planks were walked for The Dirty Nil to bring Free Rein to Passions into this world.
The Dirty Nil engages 25-34 & 18-24 audiences with repeatable results in CANADA, UNITED STATES, UNITED KINGDOM. The fan base skews heavily male (81%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (601 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ampeg, Live Nation, Scotiabank, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 48,287 · Engagements 692 · Rate 1.4% Posts 420 · Views 601 · Avg Likes 686 · Avg Comments 15 · Avg Views 601 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 38% 35-44: 12% 45-64: 5% |
Largest: 25-34 (42%); next: 18-24 (38%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
CANADA (41%) UNITED STATES (36%) UNITED KINGDOM (4%) GERMANY (3%) AUSTRALIA (2%) |
Top regions: CANADA (41%), UNITED STATES (36%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 649 avg likes/post · Youtube: 601 avg views/post | Best reach: Youtube 601 avg views; best engagement: Instagram 649 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Scotiabank
Budweiser
MOOG
Pro Tools
Tim Hortons
Miller Lite
Akg
Sennheiser
Amazon Music
NHL
| Brand | Category | Score |
|---|---|---|
| Ampeg | 63.00 | |
| Live Nation | 43.61 | |
| Scotiabank | 41.97 | |
| Budweiser | 20.14 | |
| MOOG | 19.80 | |
| Pro Tools | 16.10 | |
| Tim Hortons | 15.13 | |
| Miller Lite | 15.00 | |
| Akg | 14.99 | |
| Sennheiser | 13.98 | |
| Amazon Music | 13.07 | |
| NHL | 11.47 | |
| Pilsner Urquell | 9.76 | |
| Spotify Music | 8.90 | |
| Jameson | 7.54 | |
| iHeartRadio Music Awards | 6.79 | |
| Coors | 6.57 | |
| Columbia Pictures | 5.94 | |
| Hot Topic | 5.10 | |
| Showtime | 4.93 | |
| Margaritaville | 4.88 | |
| Kickstarter | 4.77 | |
| Comedy Central | 4.43 | |
| Nixon | 4.41 | |
| Emporium | 4.31 | |
| Ableton | 4.23 | |
| Bud Light | 4.17 | |
| Kodak | 4.17 | |
| Bethesda Softworks | 4.04 | |
| Paramount Pictures | 3.90 | |
| Guinness | 3.85 | |
| WWE | 3.78 | |
| Taco Bell | 3.76 | |
| Fallout | 3.71 | |
| Tinder | 3.65 | |
| Lollapalooza | 3.64 | |
| Dr. Martens | 3.56 | |
| Verizon | 3.46 | |
| Busch | 3.43 | |
| Polaroid | 3.41 | |
| SoundCloud | 3.38 | |
| Cadillac | 3.31 | |
| Heinz | 3.23 | |
| MTV | 3.22 | |
| Airbnb | 3.14 | |
| Vans | 3.08 | |
| The Witcher | 3.00 | |
| Nickelodeon | 2.99 | |
| Fujifilm | 2.92 | |
| Carhartt | 2.92 |
Official Profiles
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LoginArtist: The Dirty Nil
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Top 10 Songs Played Today
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Total Streams (2025-09-18)
Total: 99,965
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98,882 | 98.92% |
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1,083 | 1.08% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















