The Dirty Nil

The Dirty Nil

Country: CA

Influence: 51.59% Fanbase: 24.56% Trending: 65.11% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 63.00% • Very Strong

As of 2025-09-10

48,287

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:51:10 UTC

Genres

pophamilton on indiealternativealternativepunkindie punkcanadian punk

Biography

If there’s one rule people should follow when approaching the Dirty Nil, it’s this: Never tell them how to rock ‘n’ roll. Ontario’s Juno Award-winning trio is a finely tuned rock machine that is at its best when the members are pursuing their penchant for thrashy riffs, bashed out drums, and levels-to-the-max volume. And on their fourth album, Free Rein to Passions, the band followed their instincts down to the note to produce their most authentic work to date.

The Nil’s back-to-basics approach was a direct reaction to their previous record, 2021’s Fuck Art, a creative process that brought too many industry people whispering in the band’s ears, telling them how to polish and tweak their songs to fit on the radio or streaming playlists or whatever other arbitrary whims the modern music machine demands.

In order to incinerate their apparatus, they had to destroy it completely. They jammed away in their practice space for weeks, not overthinking anything or taking any external input. They didn’t sweat the small details or fret over transitions and arrangements. Less second guessing, more reckless abandon.

Staring into the abyss of entertainment serfdom, the trio spat on it. They smashed the chalice of poison brought to their lips, grinding the shards under their heels. A rock and roll band is part religion, part small business and part pirate ship. Sabres were wielded and planks were walked for The Dirty Nil to bring Free Rein to Passions into this world.

The Dirty Nil Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

The Dirty Nil engages 25-34 & 18-24 audiences with repeatable results in CANADA, UNITED STATES, UNITED KINGDOM. The fan base skews heavily male (81%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (601 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ampeg, Live Nation, Scotiabank, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Dirty Nil score 1.43%Moderate bucket.
Brand: AmpegBrand: Live NationBrand: Scotiabank
Followers:48,287
Engagements:692
Rate:1.4%
Posts:420
Views:601
Avg Likes:686
Avg Comments:15
Avg Views:601

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 48,287 · Engagements 692 · Rate 1.4%
Posts 420 · Views 601 · Avg Likes 686 · Avg Comments 15 · Avg Views 601
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 42%
18-24: 38%
35-44: 12%
45-64: 5%
Largest: 25-34 (42%); next: 18-24 (38%)
Gender Split Female: 19%
Male: 81%
Non-binary/Other: 0%
Skews male (81%)
Top Countries CANADA (41%)
UNITED STATES (36%)
UNITED KINGDOM (4%)
GERMANY (3%)
AUSTRALIA (2%)
Top regions: CANADA (41%), UNITED STATES (36%), UNITED KINGDOM (4%)
Platform Engagement Instagram: 649 avg likes/post · Youtube: 601 avg views/post Best reach: Youtube 601 avg views; best engagement: Instagram 649 avg likes

Top Brand Affinities

Ampeg
Score: 63.00
Live Nation
Score: 43.61
Scotiabank
Score: 41.97
Budweiser
Score: 20.14
MOOG
Score: 19.80
Pro Tools
Score: 16.10
Tim Hortons
Score: 15.13
Miller Lite
Score: 15.00
Akg
Score: 14.99
Sennheiser
Score: 13.98
Amazon Music
Score: 13.07
NHL
Score: 11.47
Brand Category Score
Ampeg 63.00
Live Nation 43.61
Scotiabank 41.97
Budweiser 20.14
MOOG 19.80
Pro Tools 16.10
Tim Hortons 15.13
Miller Lite 15.00
Akg 14.99
Sennheiser 13.98
Amazon Music 13.07
NHL 11.47
Pilsner Urquell 9.76
Spotify Music 8.90
Jameson 7.54
iHeartRadio Music Awards 6.79
Coors 6.57
Columbia Pictures 5.94
Hot Topic 5.10
Showtime 4.93
Margaritaville 4.88
Kickstarter 4.77
Comedy Central 4.43
Nixon 4.41
Emporium 4.31
Ableton 4.23
Bud Light 4.17
Kodak 4.17
Bethesda Softworks 4.04
Paramount Pictures 3.90
Guinness 3.85
WWE 3.78
Taco Bell 3.76
Fallout 3.71
Tinder 3.65
Lollapalooza 3.64
Dr. Martens 3.56
Verizon 3.46
Busch 3.43
Polaroid 3.41
SoundCloud 3.38
Cadillac 3.31
Heinz 3.23
MTV 3.22
Airbnb 3.14
Vans 3.08
The Witcher 3.00
Nickelodeon 2.99
Fujifilm 2.92
Carhartt 2.92

Official Profiles

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Artist: The Dirty Nil

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-18)

Total: 99,965

PLATFORM TOTAL %
Last.fm Last.fm 98,882 98.92%
Pandora Pandora 1,083 1.08%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Spotify Spotify 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

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Date/Time (UTC) Event Venue Location Tickets
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