The Diplomats
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
167,767
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:04:56 UTC
Genres
Biography
Though group members appeared as guests on Cam'ron's 2000 effort S.D.E. (Epic Records) and 2002's Come Home with Me (Roc-A-Fella), they didn't make their official debut until 2003 with the double-disc sprawler, Diplomatic Immunity. Landing in the Billboard 200 Top Ten upon release, the gold-certified album featured appearances by Master P and DMX, as well as production by Kanye West and Just Blaze. Dipset quickly followed with a sequel, 2004's Diplomatic Immunity 2. An indefinite hiatus followed into the 2010s, with group members feuding off-and-on and solo endeavors occupying their time. Despite a brief reunion tease in late 2010, almost a decade would pass before their official return. In the interim, a series of underground compilations distributed via Koch hit the streets, including two-part collections More Than Music, Vol. 1 (2005) and Vol. 2 (2006) and Dipset Mania (2011) and A-Million Dipset Mania: Back to Business, Vol. 2 (2013). In addition, the multi-part Diplomats mixtape series stretched the group's catalog from 2002 to 2005.
In 2015, the core Dipset quartet returned with American Dream, a mixtape featuring guests such as Lil Wayne, Styles P, Faith Evans, and Dave East. Their official third album arrived in late 2018. Just nine songs in length, Diplomatic Ties (Set Life/Empire) featured guests Belly, the Lox, Tory Lanez, and Trav. ~ Neil Z. Yeung & Andy Kellman, Rovi
The Diplomats is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily male (81%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (61,331 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Spinrilla, WNBA, Live Nation points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 167,767 · Engagements 882 · Rate 0.5% Posts 1,024 · Views 61,331 · Avg Likes 850 · Avg Comments 36 · Avg Views 61,331 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 54% 18-24: 25% 35-44: 17% 45-64: 2% |
Largest: 25-34 (54%); next: 18-24 (25%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (70%) CANADA (5%) UNITED KINGDOM (3%) BRAZIL (2%) FRANCE (2%) |
Top regions: UNITED STATES (70%), CANADA (5%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 104 avg likes/post · Youtube: 61,331 avg views/post | Best reach: Youtube 61,331 avg views; best engagement: Youtube 746 avg likes |
Top Brand Affinities
Spinrilla
WNBA
Live Nation
Hennessey
Amazon Music
New Era
Akai
iHeartRadio Music Awards
ESPN
Wingstop
Hennessy
Sneaker News
| Brand | Category | Score |
|---|---|---|
| Spinrilla | 33.93 | |
| WNBA | 20.57 | |
| Live Nation | 20.07 | |
| Hennessey | 18.31 | |
| Amazon Music | 18.23 | |
| New Era | 16.15 | |
| Akai | 14.29 | |
| iHeartRadio Music Awards | 13.88 | |
| ESPN | 13.57 | |
| Wingstop | 13.34 | |
| Hennessy | 12.98 | |
| Sneaker News | 12.27 | |
| Sneakerhead | 9.20 | |
| Maybach | 9.06 | |
| Los Angeles Lakers | 8.99 | |
| Foot Locker | 8.63 | |
| Pioneer | 8.35 | |
| CNN | 8.24 | |
| Pro Tools | 8.23 | |
| MTV | 8.19 | |
| Sole Collector | 8.15 | |
| Benihana | 7.87 | |
| Nice Kicks | 7.81 | |
| NBA | 7.69 | |
| SoundCloud | 7.64 | |
| FOX | 7.43 | |
| NFL | 7.42 | |
| Andis | 6.92 | |
| Timberland | 6.84 | |
| Kodak | 6.80 | |
| Champion | 6.28 | |
| Beats Electronics | 6.01 | |
| Kickstagram | 5.80 | |
| Verizon | 5.09 | |
| Ableton | 4.69 | |
| Moncler | 4.54 | |
| Spotify Music | 4.53 | |
| Margaritaville | 4.47 | |
| Barber Shop Connect | 4.44 | |
| Polo Ralph Lauren | 4.44 | |
| Nickelodeon | 4.36 | |
| Supreme | 3.94 | |
| Gatorade | 3.85 | |
| Versace | 3.71 | |
| Acura | 3.62 | |
| FashionNova | 3.49 | |
| Rolls-Royce | 3.46 | |
| Comedy Central | 3.43 | |
| Walmart | 3.39 | |
| Universal | 3.38 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 461,011
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















