The Dip
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
73,813
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:37:34 UTC
Genres
Biography
The Dip builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, CANADA, UNITED KINGDOM. With a heavily male (73%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (868 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Ampeg, MOOG, Pacific Northwest Wonderland point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 73,813 · Engagements 704 · Rate 1.0% Posts 900 · Views 1,495 · Avg Likes 694 · Avg Comments 17 · Avg Views 1,495 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 36% 35-44: 15% 45-64: 8% |
Largest: 25-34 (39%); next: 18-24 (36%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED STATES (56%) CANADA (10%) UNITED KINGDOM (4%) AUSTRALIA (3%) BRAZIL (3%) |
Top regions: UNITED STATES (56%), CANADA (10%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 583 avg likes/post · Tiktok: 868 avg views/post · Youtube: 627 avg views/post | Best reach: Tiktok 868 avg views; best engagement: Instagram 583 avg likes |
Top Brand Affinities
Ampeg
MOOG
Pacific Northwest Wonderland
Warby Parker
Madewell
Akai
Amazon Music
Pro Tools
Ableton
Houston Livestock Show and Rodeo
Coors
Paramount Pictures
| Brand | Category | Score |
|---|---|---|
| Ampeg | 26.89 | |
| MOOG | 26.16 | |
| Pacific Northwest Wonderland | 25.22 | |
| Warby Parker | 20.59 | |
| Madewell | 13.88 | |
| Akai | 12.07 | |
| Amazon Music | 10.82 | |
| Pro Tools | 10.66 | |
| Ableton | 10.22 | |
| Houston Livestock Show and Rodeo | 9.94 | |
| Coors | 9.92 | |
| Paramount Pictures | 9.75 | |
| Bonneville | 8.08 | |
| Delta | 7.96 | |
| Spotify Music | 7.40 | |
| Kickstarter | 7.36 | |
| Free People | 7.31 | |
| Coachella | 6.84 | |
| Gillette | 6.84 | |
| Verizon | 6.80 | |
| Lollapalooza | 6.33 | |
| Anthropologie | 5.90 | |
| Kroger | 5.68 | |
| Showtime | 5.63 | |
| NORDSTROM | 5.43 | |
| Jameson | 5.09 | |
| Kodak | 4.71 | |
| Airbnb | 4.69 | |
| Taco Bell | 4.65 | |
| Bud Light | 4.58 | |
| Busch | 4.54 | |
| Guinness | 4.54 | |
| Pilsner Urquell | 4.46 | |
| Margaritaville | 4.17 | |
| SoundCloud | 4.17 | |
| NBC | 4.02 | |
| Emporium | 3.94 | |
| iHeartRadio Music Awards | 3.88 | |
| OLD NAVY | 3.74 | |
| Cadillac | 3.66 | |
| Beats Electronics | 3.63 | |
| Tinder | 3.56 | |
| The Olympic Games | 3.55 | |
| Heinz | 3.54 | |
| Lululemon Athletica | 3.49 | |
| American Eagle | 3.48 | |
| Holden | 3.42 | |
| Target | 3.39 | |
| Budweiser | 3.35 | |
| Fujifilm | 3.15 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
