The Devil Makes Three

The Devil Makes Three — country artist from US.

"The past is a ghost, but we’re chasing tomorrow.” The Devil Makes Three, formed in Santa Cruz, California in 2002, blends ragtime, country, folk, and punk.…

Influence: 60.54% Fanbase: 45.60% Trending: 68.02% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Coors • 12.37% • Very Strong

As of 2025-09-09

168,254

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:43 UTC

Genres

countryprogressive bluegrasscountryrockrockamericannew americanawestern americanabluesstomp and holler

Biography

"The past is a ghost, but we’re chasing tomorrow.”

The Devil Makes Three, formed in Santa Cruz, California in 2002, blends ragtime, country, folk, and punk. Founded by childhood friends Pete Bernhard and Cooper McBean, the band’s unique sound combines Delta blues, prohibition-era jazz, and bluegrass with a punk edge. Their seven studio albums explore themes of struggle, freedom, and resilience, often addressing darker topics with humor and relatability. Known for their raw, minimalist approach, their live shows create a powerful communal experience. Despite lineup changes, including the addition of MorganEve Swain, The Devil Makes Three remains dedicated to authenticity and storytelling. Their 2025 release will continue this legacy, maintaining relevance by merging traditional influences with a modern twist.

www.thedevilmakesthree.com
https://thedevilmakes3.set.bio/

Top Brand Affinities

Report Date: 2025-09-09

The Devil Makes Three reliably reaches 25-34 & 18-24 audiences in UNITED STATES, CANADA, NIGERIA. The base is heavily male (71%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (3,091 avg views per post); Instagram layers on depth and replies. The audience sits near Coors, Bonneville, Stihl, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Devil Makes Three score 0.30% — Low bucket.

Brand: CoorsBrand: BonnevilleBrand: Stihl

Followers:168,254

Engagements:509

Rate:0.3%

Posts:1,185

Avg Likes:497

Avg Comments:17

Avg Views:3,863

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 168,254 · Engagements 509 · Rate 0.3% Posts 1,185 · Views 3,863 · Avg Likes 497 · Avg Comments 17 · Avg Views 3,863	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 29% 35-44: 18% 45-64: 10%	Largest: 25-34 (40%); next: 18-24 (29%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (58%) CANADA (8%) NIGERIA (5%) UNITED KINGDOM (4%) BRAZIL (3%)	Top regions: UNITED STATES (58%), CANADA (8%), NIGERIA (5%)
Platform Engagement	Instagram: 282 avg likes/post · Tiktok: 772 avg views/post · Youtube: 3,091 avg views/post	Best reach: Youtube 3,091 avg views; best engagement: Instagram 282 avg likes

Top Brand Affinities

Coors

Score: 12.37

Bonneville

Score: 11.09

Stihl

Score: 10.28

Pacific Northwest Wonderland

Score: 9.25

Jameson

Score: 9.03

Pilsner Urquell

Score: 7.59

Carhartt

Score: 6.59

Harley-Davidson

Score: 4.70

Kickstarter

Score: 4.65

Showtime

Score: 4.57

Cadillac

Score: 4.51

Bud Light

Score: 4.40

Brand	Category	Score
Coors		12.37
Bonneville		11.09
Stihl		10.28
Pacific Northwest Wonderland		9.25
Jameson		9.03
Pilsner Urquell		7.59
Carhartt		6.59
Harley-Davidson		4.70
Kickstarter		4.65
Showtime		4.57
Cadillac		4.51
Bud Light		4.40
Gillette		4.34
Paramount Pictures		4.32
Guinness		4.09
Verizon		4.00
Holden		3.84
Columbia Pictures		3.75
Jack Daniels		3.71
Taco Bell		3.63
NHL		3.63
Busch		3.61
Spotify Music		3.54
GMC		3.41
Budweiser		3.40
Fallout		3.36
Comedy Central		3.25
Jeep		3.15
Airbnb		2.83
Dr. Martens		2.80
Mulberry		2.74
Activision Blizzard		2.72
Chipotle Mexican Grill		2.68
Prismacolor		2.62
WWE		2.48
Dodge		2.45
Emporium		2.41
Star Wars		2.38
Pepsi		2.35
Tinder		2.35
Vans		2.27
Subaru		2.26
Etsy		2.23
Kodak		2.21
Chrysler		2.18
Ford		2.16
Costco		2.16
Nickelodeon		2.12
Coachella		2.08
Lush		2.06