The Detroit Cobras
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
12,645
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:09:46 UTC
Genres
Biography
The Detroit Cobras were formed in 1995 by Rachel Nagy, a singer and former exotic dancer, and Maribel Restrepo, a guitarist whose 1980s band the Vertical Pillows were mentored by Rob Tyner of the MC5. Nagy and Restrepo teamed up with guitarist Steve Shaw, who developed a taste for classic R&B while spending time with Alex Chilton, whom he met through his friends in Detroit garage punk primitives the Gories. Focusing on overlooked R&B and rock & roll chestnuts played with no-frills energy, the first lineup was filled out by Jeff Meier from Rocket 455 on bass and Vic Hill on drums, and they released their first 7" single, "Over to My House" b/w "Down in Louisiana," in 1996. In what would prove to be the first in a long line of personnel changes, drummer Hill was replaced by Chris Fachini by the time the Cobras released their third single, "Ain't It a Shame" b/w "Slum Lord" (which also hit stores in 1996), and their debut LP, 1998's Mink Rat or Rabbit, introduced their third timekeeper, Damian Lang (who'd worked with Snake Out and Elvis Hitler).
During the three years that passed before the Detroit Cobras appeared on the Jack White-produced compilation Sympathetic Sounds of Detroit, founding member Shaw left the band, with Dante Aliano stepping in on guitar and Rob Smith taking over on bass. Nagy's vocals and Restrepo's guitar lines would be the group's only constants from this point on, though that was enough to earn them a potent following on the American garage scene and a major buzz in the United Kingdom. They scored a deal with the fabled indie label Rough Trade, which released 2001's Life, Love and Leaving in Great Britain (it appeared on Sympathy for the Record Industry in the United States, which also released Mink Rat or Rabbit). The LP also featured new guy Eddie Harsch on bass.
While veteran tunesmiths Ellie Greenwich and Jackie DeShannon expressed interest in writing material with the group, the third Detroit Cobras album, 2004's Baby, once again featured them rocking out on a stack of R&B dusties. However, Reigning Sound frontman Greg Cartwright, who helped produce the record, did co-write an original with Nagy and Restrepo, "Hot Dog (Watch Me Eat)." The album also documented another Cobras lineup, with Nagy and Restrepo joined by Steve Nawara on guitar, Joe Mazzola on bass, and Kenny Tudrick on drums. (From this point on, Restrepo was credited as Mary Ramirez.)
After a brief hiatus and a move to Bloodshot Records, the Phil Spector-influenced Tied & True was released in 2007 with yet another rotation of musicians -- reintroducing Greg Cartwright and adding seasoned bassist Carol Anne Schumacher, a fellow member of the Reigning Sound, to the ever-changing roster. It would prove to be the last proper album from the group, though Munster Records would issue a collection of early material, The Original Recordings: Singles & Unreleased 1995-1997, in 2008, and a pair of new singles would emerge in 2018 ("What More" b/w "I Can't Go Back") and 2020 (the one-sided "Feel Good"), as well as a split 7" with Kenny Tudrick in 2019. Despite the layoff from recording, the Detroit Cobras continued to make occasional live appearances. On January 15, 2022, the group revealed on their social media accounts that singer Rachel Nagy had died. ~ Mark Deming, Rovi
The Detroit Cobras reaches 25-34 & 35-44 audiences concentrated in UNITED STATES, CANADA, UNITED KINGDOM. The demographic tilt is heavily male (55%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 113 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Shinola, Ampeg, Live Nation suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 12,645 · Engagements 113 · Rate 0.9% Posts 326 · Views 0 · Avg Likes 113 · Avg Comments 2 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 35-44: 33% 45-64: 22% 18-24: 9% |
Largest: 25-34 (34%); next: 35-44 (33%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
UNITED STATES (63%) CANADA (5%) UNITED KINGDOM (5%) SPAIN (5%) ITALY (3%) |
Top regions: UNITED STATES (63%), CANADA (5%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 113 avg likes/post | best engagement: Instagram 113 avg likes |
Top Brand Affinities
Shinola
Ampeg
Live Nation
Mixcloud
MOOG
Buick
Fred Perry
Bonneville
Cadillac
Kroger
Pontiac
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Shinola | 54.89 | |
| Ampeg | 44.14 | |
| Live Nation | 26.64 | |
| Mixcloud | 17.33 | |
| MOOG | 15.16 | |
| Buick | 11.33 | |
| Fred Perry | 11.02 | |
| Bonneville | 10.27 | |
| Cadillac | 9.38 | |
| Kroger | 8.77 | |
| Pontiac | 8.52 | |
| Amazon Music | 7.40 | |
| Kickstarter | 6.68 | |
| Tate Modern | 6.30 | |
| Columbia Pictures | 6.25 | |
| Jameson | 5.84 | |
| Paramount Pictures | 5.82 | |
| Vivienne Westwood | 5.80 | |
| Spotify Music | 5.75 | |
| Nixon | 5.25 | |
| Pilsner Urquell | 5.06 | |
| Harley-Davidson | 4.99 | |
| Campari | 4.66 | |
| NHL | 4.36 | |
| Showtime | 4.20 | |
| Guinness | 4.13 | |
| Budweiser | 4.08 | |
| Emporium | 3.88 | |
| Lollapalooza | 3.75 | |
| Coors | 3.75 | |
| Dr. Martens | 3.74 | |
| WWE | 3.73 | |
| CNN | 3.73 | |
| MTV | 3.73 | |
| Taco Bell | 3.73 | |
| Kodak | 3.68 | |
| Martini | 3.59 | |
| Polaroid | 3.56 | |
| Nickelodeon | 3.53 | |
| Warner Bros | 3.47 | |
| Heinz | 3.41 | |
| Leica | 3.19 | |
| Snoopy And The Peanuts Gang | 3.16 | |
| Chrysler | 3.07 | |
| Comedy Central | 2.95 | |
| Star Wars | 2.84 | |
| Levi's | 2.81 | |
| Paypal | 2.59 | |
| Busch | 2.53 | |
| Carhartt | 2.52 |
Official Profiles
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LoginArtist: The Detroit Cobras
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Top 10 Songs Played Today
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Total Streams (2025-09-29)
Total: 251,072
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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173,376 | 69.05% |
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70,773 | 28.19% |
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6,923 | 2.76% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















