The Deslondes

The Deslondes

Country: US

Influence: 51.78% Fanbase: 25.45% Trending: 64.94% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 38.07% • Very Strong

As of 2025-09-09

25,425

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:21 UTC

Genres

popnew orleans indiepopcountrycountryalternativealternative countryamericannew americanadeep new americanaroots americananew orleans americana

Biography

Bringing their own style of down-home, rootsy twang to the blues, the Deslondes are a band of rough but tuneful troubadours who found their voice when they settled in New Orleans, Louisiana. The band's music is laid-back but committed, with a groove that pulls together their influences in country, blues, rock & roll, and swamp pop, along with a lyrical warmth and honesty. The group's first two albums, 2015's The Deslondes and 2017's Hurry Home, capture their moderately tight approach with naturalistic studio technique, while 2022's Ways & Means, cut after a hiatus, and 2024's Roll It Out filled out their arrangements and added additional instrumental flavors without spoiling their easygoing, dusty vibe.

The story of the Deslondes began when singer and guitarist Sam Doores and percussionist and singer Cameron Snyder met while the two were college students in the Pacific Northwest. Both were interested in music, and Doores found a potent source of fresh inspiration when he read Woody Guthrie's memoirs, Bound for Glory. Doores and Snyder decided to quit school and hit the road, doing some hard traveling with their band the Broken Wing Routine, and they even landed a gig at Woodyfest, also known as the Woody Guthrie Folk Festival, an annual event in Okemah, Oklahoma. While in Okemah, Doores and Snyder met some like-minded musicians, including singer and guitarist Riley Downing and bassist Dan Cutler. When the Broken Wing Routine splintered, Doores and Cutler headed to New Orleans and formed a country-influenced band called the Tumbleweeds; Snyder, meanwhile, was playing with the Longtime Goners when he met John James Tourville, who played fiddle and pedal steel. In time, Snyder, Tourville, and Downing all made their way to New Orleans, and began jamming with the Tumbleweeds at their practice spot, an abandoned high school in the Lower Ninth Ward that had been empty since Hurricane Katrina hit in 2005. The five musicians adopted a new band name, the Deslondes, taken from a street in the Lower Ninth's Holy Cross neighborhood, and they found kindred spirits in another New Orleans outfit, Hurray for the Riff Raff, with Doores and Cutler performing in both groups for a while. Between developing a loyal following at home and impressing audiences on the road opening for Hurray for the Riff Raff, word began to spread about the Deslondes, and New West Records signed them to a recording contract, releasing their self-titled debut album in June 2015. After supporting their eponymous first album with a tour, the Deslondes returned in the summer of 2017 with Hurry Home.

The sophomore LP got solid reviews, and the group once again hit the road, but they were growing tired of touring, and John James Tourville and Dan Cutler wanted to spend more time with their families, so the Deslondes chose to take a break. During their hiatus, Sam Doores cut a solo album, 2020's Sam Doores, while Riley Downing also brought out an album of his own, 2021's Start It Over. The COVID-19 pandemic made it difficult for Doores and Downing to promote their releases, and with time on their hands, Tourville reached out to his bandmates and persuaded them to get together and make new music. Gathering at a club in New Orleans for writing and rehearsal sessions, they emerged with 14 new songs and booked time at Bomb Shelter Studio with producer and engineer Andrija Tokic. The result was their third album, Ways & Means, which was released by New West Records in July 2022. After Cameron Snyder left the Deslondes, the group invited Howe Pearson (who had been a touring drummer with Hurray for the Riff Raff) to fill the percussionist's chair. Once again teaming with producer Andrija Tokic, they headed to Nashville and cut their fourth album, 2024's Roll It Out, which was issued by New West in September 2024. ~ Mark Deming, Rovi

The Deslondes Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Deslondes is a clear fit for 25-34 & 35-44 audiences with strength across UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily male (65%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (935 avg views per post); Instagram builds the community layer. Affinity data highlights Ampeg, IndieGoGo, MOOG, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Deslondes score 4.68%Very Strong bucket.
Brand: AmpegBrand: IndieGoGoBrand: MOOG
Followers:25,425
Engagements:1,191
Rate:4.7%
Posts:735
Views:935
Avg Likes:1,191
Avg Comments:7
Avg Views:935

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 25,425 · Engagements 1,191 · Rate 4.7%
Posts 735 · Views 935 · Avg Likes 1,191 · Avg Comments 7 · Avg Views 935
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 39%
35-44: 20%
45-64: 19%
18-24: 18%
Largest: 25-34 (39%); next: 35-44 (20%)
Gender Split Female: 35%
Male: 65%
Non-binary/Other: 0%
Skews male (65%)
Top Countries UNITED STATES (83%)
UNITED KINGDOM (4%)
CANADA (3%)
AUSTRALIA (2%)
SPAIN (1%)
Top regions: UNITED STATES (83%), UNITED KINGDOM (4%), CANADA (3%)
Platform Engagement Instagram: 1,180 avg likes/post · Youtube: 935 avg views/post Best reach: Youtube 935 avg views; best engagement: Instagram 1,180 avg likes

Top Brand Affinities

Ampeg
Score: 38.07
IndieGoGo
Score: 20.63
MOOG
Score: 19.89
Miller Lite
Score: 17.38
Kickstarter
Score: 15.09
Amazon Music
Score: 14.54
Mixcloud
Score: 12.98
Coors
Score: 10.86
Hurley
Score: 10.27
Spotify Music
Score: 8.90
Paramount Pictures
Score: 7.31
Margaritaville
Score: 7.15
Brand Category Score
Ampeg 38.07
IndieGoGo 20.63
MOOG 19.89
Miller Lite 17.38
Kickstarter 15.09
Amazon Music 14.54
Mixcloud 12.98
Coors 10.86
Hurley 10.27
Spotify Music 8.90
Paramount Pictures 7.31
Margaritaville 7.15
Free People 6.21
Cadillac 6.18
Jameson 6.01
Pacific Northwest Wonderland 5.95
Publix 5.78
Kroger 5.58
Airbnb 5.16
Showtime 4.74
Emporium 4.68
Carhartt 4.53
Bud Light 4.53
Busch 4.41
Paypal 4.35
Budweiser 4.29
Nixon 4.27
Kodak 4.05
Holden 4.04
Polaroid 3.77
Guinness 3.62
Columbia Pictures 3.56
NBC 3.51
Pixar 3.30
Acura 3.23
Leica 3.20
Preloved 3.04
Fujifilm 2.72
WWE 2.70
SoundCloud 2.60
Jeep 2.58
Lollapalooza 2.57
Walmart 2.37
Jack Daniels 2.37
Harley-Davidson 2.32
Philips 2.29
Coachella 2.29
Costco 2.24
Tinder 2.07
Etsy 2.03

Official Profiles

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Artist: The Deslondes

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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