The Deslondes
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
25,425
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:09:21 UTC
Genres
Biography
The story of the Deslondes began when singer and guitarist Sam Doores and percussionist and singer Cameron Snyder met while the two were college students in the Pacific Northwest. Both were interested in music, and Doores found a potent source of fresh inspiration when he read Woody Guthrie's memoirs, Bound for Glory. Doores and Snyder decided to quit school and hit the road, doing some hard traveling with their band the Broken Wing Routine, and they even landed a gig at Woodyfest, also known as the Woody Guthrie Folk Festival, an annual event in Okemah, Oklahoma. While in Okemah, Doores and Snyder met some like-minded musicians, including singer and guitarist Riley Downing and bassist Dan Cutler. When the Broken Wing Routine splintered, Doores and Cutler headed to New Orleans and formed a country-influenced band called the Tumbleweeds; Snyder, meanwhile, was playing with the Longtime Goners when he met John James Tourville, who played fiddle and pedal steel. In time, Snyder, Tourville, and Downing all made their way to New Orleans, and began jamming with the Tumbleweeds at their practice spot, an abandoned high school in the Lower Ninth Ward that had been empty since Hurricane Katrina hit in 2005. The five musicians adopted a new band name, the Deslondes, taken from a street in the Lower Ninth's Holy Cross neighborhood, and they found kindred spirits in another New Orleans outfit, Hurray for the Riff Raff, with Doores and Cutler performing in both groups for a while. Between developing a loyal following at home and impressing audiences on the road opening for Hurray for the Riff Raff, word began to spread about the Deslondes, and New West Records signed them to a recording contract, releasing their self-titled debut album in June 2015. After supporting their eponymous first album with a tour, the Deslondes returned in the summer of 2017 with Hurry Home.
The sophomore LP got solid reviews, and the group once again hit the road, but they were growing tired of touring, and John James Tourville and Dan Cutler wanted to spend more time with their families, so the Deslondes chose to take a break. During their hiatus, Sam Doores cut a solo album, 2020's Sam Doores, while Riley Downing also brought out an album of his own, 2021's Start It Over. The COVID-19 pandemic made it difficult for Doores and Downing to promote their releases, and with time on their hands, Tourville reached out to his bandmates and persuaded them to get together and make new music. Gathering at a club in New Orleans for writing and rehearsal sessions, they emerged with 14 new songs and booked time at Bomb Shelter Studio with producer and engineer Andrija Tokic. The result was their third album, Ways & Means, which was released by New West Records in July 2022. After Cameron Snyder left the Deslondes, the group invited Howe Pearson (who had been a touring drummer with Hurray for the Riff Raff) to fill the percussionist's chair. Once again teaming with producer Andrija Tokic, they headed to Nashville and cut their fourth album, 2024's Roll It Out, which was issued by New West in September 2024. ~ Mark Deming, Rovi
The Deslondes is a clear fit for 25-34 & 35-44 audiences with strength across UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily male (65%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (935 avg views per post); Instagram builds the community layer. Affinity data highlights Ampeg, IndieGoGo, MOOG, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 25,425 · Engagements 1,191 · Rate 4.7% Posts 735 · Views 935 · Avg Likes 1,191 · Avg Comments 7 · Avg Views 935 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 35-44: 20% 45-64: 19% 18-24: 18% |
Largest: 25-34 (39%); next: 35-44 (20%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (83%) UNITED KINGDOM (4%) CANADA (3%) AUSTRALIA (2%) SPAIN (1%) |
Top regions: UNITED STATES (83%), UNITED KINGDOM (4%), CANADA (3%) |
| Platform Engagement | Instagram: 1,180 avg likes/post · Youtube: 935 avg views/post | Best reach: Youtube 935 avg views; best engagement: Instagram 1,180 avg likes |
Top Brand Affinities
Ampeg
IndieGoGo
MOOG
Miller Lite
Kickstarter
Amazon Music
Mixcloud
Coors
Hurley
Spotify Music
Paramount Pictures
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Ampeg | 38.07 | |
| IndieGoGo | 20.63 | |
| MOOG | 19.89 | |
| Miller Lite | 17.38 | |
| Kickstarter | 15.09 | |
| Amazon Music | 14.54 | |
| Mixcloud | 12.98 | |
| Coors | 10.86 | |
| Hurley | 10.27 | |
| Spotify Music | 8.90 | |
| Paramount Pictures | 7.31 | |
| Margaritaville | 7.15 | |
| Free People | 6.21 | |
| Cadillac | 6.18 | |
| Jameson | 6.01 | |
| Pacific Northwest Wonderland | 5.95 | |
| Publix | 5.78 | |
| Kroger | 5.58 | |
| Airbnb | 5.16 | |
| Showtime | 4.74 | |
| Emporium | 4.68 | |
| Carhartt | 4.53 | |
| Bud Light | 4.53 | |
| Busch | 4.41 | |
| Paypal | 4.35 | |
| Budweiser | 4.29 | |
| Nixon | 4.27 | |
| Kodak | 4.05 | |
| Holden | 4.04 | |
| Polaroid | 3.77 | |
| Guinness | 3.62 | |
| Columbia Pictures | 3.56 | |
| NBC | 3.51 | |
| Pixar | 3.30 | |
| Acura | 3.23 | |
| Leica | 3.20 | |
| Preloved | 3.04 | |
| Fujifilm | 2.72 | |
| WWE | 2.70 | |
| SoundCloud | 2.60 | |
| Jeep | 2.58 | |
| Lollapalooza | 2.57 | |
| Walmart | 2.37 | |
| Jack Daniels | 2.37 | |
| Harley-Davidson | 2.32 | |
| Philips | 2.29 | |
| Coachella | 2.29 | |
| Costco | 2.24 | |
| Tinder | 2.07 | |
| Etsy | 2.03 |
Official Profiles
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LoginArtist: The Deslondes
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















