The Deep Dark Woods

The Deep Dark Woods

Country: CA

Influence: 49.85% Fanbase: 21.77% Trending: 63.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 43.39% • Very Strong

As of 2025-09-10

4,645

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 12:15:30 UTC

Genres

popsaskatchewan indiepopalternativealternative countryamericannew americanadeep new americanacanadian americanabluesstomp and hollerfolk & traditionalindie folksinger/songwriter

Biography

The Deep Dark Woods return with their first new music since Broadside Ballads Vol. III and their first original song since 2021's “Changing Faces”. Shadowy and inviting, “Ruby”, the first track off an upcoming yet-to-be-announced late 2025 record, sounds like the band playing in a darkened, fireplace-lit wood cabin in the middle of the night, and you're right in there with them in a well-worn armchair. The voice of founding member Ryan Boldt sits at the forefront of the band, and it doesn’t take long to reveal that he is a master of subtlety and shading.

“I wrote it during a strange and difficult time, after the sudden loss of my dear friend and tour manager, Kiko, and just before my daughter was born,” says Boldt. “It was a mix of heartbreak and anticipation that I will never forget.”

The Deep Dark Woods Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

The Deep Dark Woods reaches 25-34 & 35-44 audiences concentrated in CANADA, UNITED STATES, UNITED KINGDOM. The demographic tilt is male-leaning (54%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 97 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Ampeg, Akg, Scotiabank suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Deep Dark Woods score 2.09%Strong bucket.
Brand: AmpegBrand: AkgBrand: Scotiabank
Followers:4,645
Engagements:97
Rate:2.1%
Posts:462
Views:0
Avg Likes:97
Avg Comments:2
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 4,645 · Engagements 97 · Rate 2.1%
Posts 462 · Views 0 · Avg Likes 97 · Avg Comments 2 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 38%
35-44: 31%
45-64: 17%
18-24: 12%
Largest: 25-34 (38%); next: 35-44 (31%)
Gender Split Female: 46%
Male: 54%
Non-binary/Other: 0%
Skews male (54%)
Top Countries CANADA (52%)
UNITED STATES (29%)
UNITED KINGDOM (4%)
SWEDEN (2%)
AUSTRALIA (1%)
Top regions: CANADA (52%), UNITED STATES (29%), UNITED KINGDOM (4%)
Platform Engagement Instagram: 97 avg likes/post best engagement: Instagram 97 avg likes

Top Brand Affinities

Ampeg
Score: 43.39
Akg
Score: 30.20
Scotiabank
Score: 22.25
MOOG
Score: 21.89
Amazon Music
Score: 21.83
Live Nation
Score: 20.24
Sennheiser
Score: 18.87
Air Canada
Score: 18.60
Pro Tools
Score: 12.75
Stihl
Score: 12.17
Pilsner Urquell
Score: 10.82
Spotify Music
Score: 9.75
Brand Category Score
Ampeg 43.39
Akg 30.20
Scotiabank 22.25
MOOG 21.89
Amazon Music 21.83
Live Nation 20.24
Sennheiser 18.87
Air Canada 18.60
Pro Tools 12.75
Stihl 12.17
Pilsner Urquell 10.82
Spotify Music 9.75
Schwartz's 9.52
Kickstarter 8.40
Budweiser 7.75
Pacific Northwest Wonderland 7.54
Hurley 6.98
Coors 6.96
NHL 6.01
Tim Hortons 5.62
Holden 5.37
Margaritaville 4.98
Cadillac 4.98
Emporium 4.80
Showtime 4.61
Kodak 4.42
Ableton 4.28
Guinness 4.12
iHeartRadio Music Awards 3.91
Paramount Pictures 3.85
Baileys 3.73
Leica 3.65
Polaroid 3.44
Airbnb 3.26
Fujifilm 3.16
Lollapalooza 3.15
Lululemon Athletica 3.07
Panasonic 2.96
McDonald's 2.96
Costco 2.72
Columbia Pictures 2.61
SoundCloud 2.46
The Olympic Games 2.44
Activision Blizzard 2.41
Martini 2.40
WWE 2.31
Sunnies Studios 2.30
CBS 2.16
Lego 2.15
CBS Television Studios 2.08

Official Profiles

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Artist: The Deep Dark Woods

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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